Compunnel, Inc.
Marketing Analytics Lead Acquisition, Lifecycle, and Segmentation
Compunnel, Inc., New York, New York, us, 10261
Marketing Analytics Lead Acquisition, Lifecycle, and Segmentation
New York, New York 10/23/2025 Contract Active Job Description:
Job Summary We are seeking a strategic and hands-on Marketing Analytics Lead to drive the analytics roadmap across acquisition, lifecycle, and segmentation for a commercial banking client. This role will lead marketing measurement and customer insights, enabling data-driven decisions throughout the customer journey—from initial engagement to long-term retention. The ideal candidate will thrive in a fast-paced, digital-first environment and bring deep expertise in marketing analytics, campaign execution, and performance optimization. Key Responsibilities Develop and execute end-to-end marketing analytics strategy across paid, owned, and earned channels. Build frameworks to measure marketing effectiveness, ROI, and customer impact. Establish data standards, taxonomy, and measurement protocols in collaboration with data teams. Lead a team of analysts and data scientists focused on acquisition, lifecycle, and segmentation. Acquisition Analytics
Partner with Growth and Channel Marketing teams to optimize digital acquisition performance across search, display, social, affiliates, and partnerships. Design and implement attribution models (multi-touch, MMM, incrementality testing). Deliver insights to improve cost-per-acquisition, conversion rates, and funnel efficiency. Evaluate new acquisition channels using structured measurement frameworks. Lifecycle and Retention Analytics
Build measurement frameworks across onboarding, activation, engagement, and retention. Collaborate with CRM and Lifecycle Marketing teams to design and assess triggered communications and retention campaigns. Identify behavioral and transactional drivers of churn and engagement. Define success metrics and report lifecycle program performance to stakeholders. Segmentation and Customer Insights
Lead customer segmentation and clustering initiatives to support personalized marketing. Partner with Product and Experience teams to translate insights into differentiated journeys and offers. Develop and maintain customer personas and behavioral cohorts for targeting and content strategy. Measurement & Experimentation
Own marketing measurement architecture including tracking, tagging, and analytics design. Promote a test-and-learn culture through A/B and multivariate experimentation. Build dashboards and self-service analytics tools for marketing teams. Define and manage marketing KPI hierarchy from media efficiency to customer value realization. Required Qualifications
10+ years of experience in marketing analytics, growth analytics, or digital marketing data science. Deep understanding of digital channels and associated KPIs. Proven experience with attribution models, MMM, and lift testing. Experience integrating first-party and third-party data for analytics and personalization. Strong communication and storytelling skills to bridge analytical insights with business strategy. Demonstrated success in building and leading high-performing analytics teams. Preferred Qualifications
Experience in fintech, commercial banking, or digital-first financial services. Familiarity with privacy frameworks (CCPA, GDPR) and compliant data governance. Expertise with CDPs and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe). Advanced degree in Quantitative Marketing, Data Science, Statistics, Economics, or related field. Experience with AWS and SQL Server for data insights and reporting. Proficiency in Power BI for dashboarding and analytics visualization.
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New York, New York 10/23/2025 Contract Active Job Description:
Job Summary We are seeking a strategic and hands-on Marketing Analytics Lead to drive the analytics roadmap across acquisition, lifecycle, and segmentation for a commercial banking client. This role will lead marketing measurement and customer insights, enabling data-driven decisions throughout the customer journey—from initial engagement to long-term retention. The ideal candidate will thrive in a fast-paced, digital-first environment and bring deep expertise in marketing analytics, campaign execution, and performance optimization. Key Responsibilities Develop and execute end-to-end marketing analytics strategy across paid, owned, and earned channels. Build frameworks to measure marketing effectiveness, ROI, and customer impact. Establish data standards, taxonomy, and measurement protocols in collaboration with data teams. Lead a team of analysts and data scientists focused on acquisition, lifecycle, and segmentation. Acquisition Analytics
Partner with Growth and Channel Marketing teams to optimize digital acquisition performance across search, display, social, affiliates, and partnerships. Design and implement attribution models (multi-touch, MMM, incrementality testing). Deliver insights to improve cost-per-acquisition, conversion rates, and funnel efficiency. Evaluate new acquisition channels using structured measurement frameworks. Lifecycle and Retention Analytics
Build measurement frameworks across onboarding, activation, engagement, and retention. Collaborate with CRM and Lifecycle Marketing teams to design and assess triggered communications and retention campaigns. Identify behavioral and transactional drivers of churn and engagement. Define success metrics and report lifecycle program performance to stakeholders. Segmentation and Customer Insights
Lead customer segmentation and clustering initiatives to support personalized marketing. Partner with Product and Experience teams to translate insights into differentiated journeys and offers. Develop and maintain customer personas and behavioral cohorts for targeting and content strategy. Measurement & Experimentation
Own marketing measurement architecture including tracking, tagging, and analytics design. Promote a test-and-learn culture through A/B and multivariate experimentation. Build dashboards and self-service analytics tools for marketing teams. Define and manage marketing KPI hierarchy from media efficiency to customer value realization. Required Qualifications
10+ years of experience in marketing analytics, growth analytics, or digital marketing data science. Deep understanding of digital channels and associated KPIs. Proven experience with attribution models, MMM, and lift testing. Experience integrating first-party and third-party data for analytics and personalization. Strong communication and storytelling skills to bridge analytical insights with business strategy. Demonstrated success in building and leading high-performing analytics teams. Preferred Qualifications
Experience in fintech, commercial banking, or digital-first financial services. Familiarity with privacy frameworks (CCPA, GDPR) and compliant data governance. Expertise with CDPs and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe). Advanced degree in Quantitative Marketing, Data Science, Statistics, Economics, or related field. Experience with AWS and SQL Server for data insights and reporting. Proficiency in Power BI for dashboarding and analytics visualization.
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