Marketing and Communications Officer M/F

# Marketing and Communications Officer M/F* Raleigh, 27606* CDI* 16/10/2025## Description**Join a Global Leader in Business Education****SKEMA Business School** is located in Raleigh, NC and is a world-renowned institution with triple accreditation from EQUIS, AACSB, and AMBA. With over 10,000 students worldwide and 10 campuses across the globe including France, China, Brazil, South Africa, the UAE, and the USA. —SKEMA delivers programs from undergraduate, graduate to Executive Education that equip students to thrive in the global knowledge economy. We are driven by multiculturalism, humanism, academic excellence, and a commitment to innovation.SKEMA offers a vibrant and international work environment, ideal for individuals who are passionate about education and eager to contribute to shaping future global business leaders. If that sounds like you, we invite you to apply!**Let's talk about your future role!**Social Media & Digital Content Strategy* Manage and grow SKEMA USA’s presence on platforms including LinkedIn and Instagram* Create and implement a content calendar that aligns with recruitment cycles, events, and news* Design engaging, multimedia content (images, videos, stories, testimonials)* Track performance and adjust strategies based on engagement analytics and audience trendsEmail Marketing & CRM Campaigns* Create and manage digital marketing campaigns using CRM tools (e.g., Salesforce, HubSpot, Mailchimp, or equivalent)* Segment and target audiences effectively for program promotions, event invitations, and student engagement* Monitor campaign performance, analyze metrics, and report on lead generation and nurturing effectivenessVisual & Print Communication* Design and produce brochures, flyers, signage, and event branding materials* Uphold SKEMA’s visual identity and editorial standards across all media* Collaborate with internal teams and French headquarters to ensure messaging alignmentWebsite & SEO Management* Maintain and update the Raleigh campus section of SKEMA’s website* Coordinate with global digital teams on UX, SEO optimization, and localization* Ensure content is relevant, accurate, and conversion-focusedDigital Advertising & Lead Generation* Assist in planning and executing paid ad campaigns (e.g., Google Ads, social media ads)* Track performance and adjust targeting and creative elements based on insights* Collaborate with agencies or consultants to enhance reach and impactEvents & Internal Communication* Support visibility and communication needs for open houses, student events, and VIP visits* Document events through photography or short video clips for content repurposing## Profil**Your strengths and little extras*** Marketing and CRM Experience: 2–5 years of experience in digital marketing, communications, or CRM systems* Tech-Savvy: Skilled in using email marketing tools (Mailchimp, Pardot, HubSpot, etc.), social media platforms, website CMS (WordPress/Drupal), and design tools (Canva, Adobe Suite)* Creative + Analytical: Strong visual eye and ability to interpret data to improve campaign effectiveness (Canva, InDesign)* Project Management: Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously* Cross-Cultural Fluency: Comfort working in a multicultural, international setting* Language: Excellent written and verbal communication skills in English; French proficiency is a plus* Be part of a purpose-driven, international academic institution shaping the next generation of global leaders* Take ownership of high-impact marketing and communications projects with global visibility* Collaborate with diverse, dynamic teams across France, the U.S., and beyond*SKEMA is committed to reviewing every application with the same care, regardless of gender, sexual orientation, age, culture, or disability.***#WeAreSKEMA

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