ExecutivePlacements.com
Account-Based Marketing Specialist (REMOTE OK)
ExecutivePlacements.com, San Mateo, California, United States, 94409
Account-Based Marketing Specialist (REMOTE OK)
1 day ago Be among the first 25 applicants
The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2025 Leader in Bot Detection and Mitigation, the company holds the highest score in customer satisfaction and the largest market presence for four consecutive quarters, offering the world's first $1M warranties for credential stuffing and SMS toll fraud. With 20% of our customers being Fortune 500 companies, our AI‑powered platform combines powerful risk assessments with dynamic threat response to undermine the strategy of attack, all while improving good user throughput. Headquartered in San Mateo, CA, Arkose Labs protects enterprises from cybercrime and abuse with employees in London, Costa Rica, Australia, Spain, India, and Argentina.
Position Overview The ABM Specialist/Manager will lead the development and execution of our account‑based marketing strategy, creating high‑quality pipeline within our Ideal Customer Profile (ICP). This role requires a strategic thinker who can align marketing and sales efforts to penetrate and expand target accounts through personalized, multi‑touch campaigns.
Key Responsibilities ABM Strategy Development
Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria
Define target account selection criteria and segmentation framework
Develop account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for each tier
Create ABM playbooks and best practices documentation
Campaign Planning & Execution
In coordination with digital marketing, field marketing, and brand marketing functions, build and execute personalized, multi‑channel campaigns for target accounts including email, direct mail, paid advertising, events, and content syndication
Develop account‑specific value propositions and messaging frameworks
Coordinate intent data monitoring and trigger‑based outreach programs
Design and manage account‑based advertising campaigns across LinkedIn, display networks, and other platforms
Sales & Marketing Alignment
Partner closely with sales leadership and account executives to prioritize target accounts
Establish clear processes for account handoffs, lead routing, and opportunity tracking
Facilitate regular account planning sessions between marketing and sales teams
Create shared account intelligence repositories and communication protocols
Develop sales enablement materials specific to ABM initiatives
Cross‑Functional Collaboration
Work with demand generation, content marketing, and field marketing teams to create cohesive account experiences
Collaborate with sales development reps (SDRs) on account research and outreach sequences
Partner with customer success on expansion ABM strategies for existing accounts
Coordinate with product marketing on account‑specific use cases and ROI stories
Performance Measurement & Optimization
Implement ABM‑specific metrics and reporting dashboards (account engagement scores, pipeline velocity, win rates)
Track campaign performance at the account level and optimize based on insights
Conduct regular program reviews and present results to leadership
Monitor account progression through buying stages and identify acceleration opportunities
Calculate and report on ABM ROI and contribution to revenue targets
Qualifications Required
6+ years of experience in B2B marketing with at least 3 years focused on account‑based marketing
Demonstrated success driving pipeline and revenue through ABM programs
Strong understanding of B2B buying cycles and complex sale processes
Experience with ABM platforms (6sense, Demandbase, Terminus, RollWorks, etc.)
Proficiency with CRM systems (Salesforce preferred) and marketing automation platforms
Excellent analytical skills with ability to translate data into actionable insights
Strong communication and presentation skills for executive‑level audiences
Proven ability to build relationships and influence cross‑functional stakeholders
Preferred
Experience in SaaS, enterprise software, or technology sectors
Background in sales or sales operations
Knowledge of intent data providers and account intelligence tools
Experience with paid advertising platforms (LinkedIn Campaign Manager, Google Ads)
Familiarity with sales engagement platforms (Outreach, SalesLoft, etc.)
Project management certification or formal training
Why Arkose Labs? At Arkose Labs, our technology‑driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft, Roblox, and more. We foster a culture that emphasizes technological innovation and the pursuit of excellence, guiding you in tackling the most demanding technical challenges to safeguard hundreds of millions of users worldwide.
Benefits
Competitive salary + Equity
401k plan
Robust benefits package – 85% medical, dental, vision coverage for employees and 75% for dependents
Flexible PTO
Life insurance coverage
Short and Long Term Disability Insurance paid by the company
Generous nationwide parental leave policy
Amazing discounts program
Wellbeing package including mental health and gym discounts
Flexible working hours to support personal well‑being and mental health
Employee Assistance Program
Arkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Arkose Labs will provide reasonable accommodations for qualified individuals with disabilities.
The anticipated salary range for this position is $100,000.00 to $150,000.00. Equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. The exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, experience, and other qualifications as well as the candidate's location of residence. In addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and management discretion.
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The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2025 Leader in Bot Detection and Mitigation, the company holds the highest score in customer satisfaction and the largest market presence for four consecutive quarters, offering the world's first $1M warranties for credential stuffing and SMS toll fraud. With 20% of our customers being Fortune 500 companies, our AI‑powered platform combines powerful risk assessments with dynamic threat response to undermine the strategy of attack, all while improving good user throughput. Headquartered in San Mateo, CA, Arkose Labs protects enterprises from cybercrime and abuse with employees in London, Costa Rica, Australia, Spain, India, and Argentina.
Position Overview The ABM Specialist/Manager will lead the development and execution of our account‑based marketing strategy, creating high‑quality pipeline within our Ideal Customer Profile (ICP). This role requires a strategic thinker who can align marketing and sales efforts to penetrate and expand target accounts through personalized, multi‑touch campaigns.
Key Responsibilities ABM Strategy Development
Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria
Define target account selection criteria and segmentation framework
Develop account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for each tier
Create ABM playbooks and best practices documentation
Campaign Planning & Execution
In coordination with digital marketing, field marketing, and brand marketing functions, build and execute personalized, multi‑channel campaigns for target accounts including email, direct mail, paid advertising, events, and content syndication
Develop account‑specific value propositions and messaging frameworks
Coordinate intent data monitoring and trigger‑based outreach programs
Design and manage account‑based advertising campaigns across LinkedIn, display networks, and other platforms
Sales & Marketing Alignment
Partner closely with sales leadership and account executives to prioritize target accounts
Establish clear processes for account handoffs, lead routing, and opportunity tracking
Facilitate regular account planning sessions between marketing and sales teams
Create shared account intelligence repositories and communication protocols
Develop sales enablement materials specific to ABM initiatives
Cross‑Functional Collaboration
Work with demand generation, content marketing, and field marketing teams to create cohesive account experiences
Collaborate with sales development reps (SDRs) on account research and outreach sequences
Partner with customer success on expansion ABM strategies for existing accounts
Coordinate with product marketing on account‑specific use cases and ROI stories
Performance Measurement & Optimization
Implement ABM‑specific metrics and reporting dashboards (account engagement scores, pipeline velocity, win rates)
Track campaign performance at the account level and optimize based on insights
Conduct regular program reviews and present results to leadership
Monitor account progression through buying stages and identify acceleration opportunities
Calculate and report on ABM ROI and contribution to revenue targets
Qualifications Required
6+ years of experience in B2B marketing with at least 3 years focused on account‑based marketing
Demonstrated success driving pipeline and revenue through ABM programs
Strong understanding of B2B buying cycles and complex sale processes
Experience with ABM platforms (6sense, Demandbase, Terminus, RollWorks, etc.)
Proficiency with CRM systems (Salesforce preferred) and marketing automation platforms
Excellent analytical skills with ability to translate data into actionable insights
Strong communication and presentation skills for executive‑level audiences
Proven ability to build relationships and influence cross‑functional stakeholders
Preferred
Experience in SaaS, enterprise software, or technology sectors
Background in sales or sales operations
Knowledge of intent data providers and account intelligence tools
Experience with paid advertising platforms (LinkedIn Campaign Manager, Google Ads)
Familiarity with sales engagement platforms (Outreach, SalesLoft, etc.)
Project management certification or formal training
Why Arkose Labs? At Arkose Labs, our technology‑driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft, Roblox, and more. We foster a culture that emphasizes technological innovation and the pursuit of excellence, guiding you in tackling the most demanding technical challenges to safeguard hundreds of millions of users worldwide.
Benefits
Competitive salary + Equity
401k plan
Robust benefits package – 85% medical, dental, vision coverage for employees and 75% for dependents
Flexible PTO
Life insurance coverage
Short and Long Term Disability Insurance paid by the company
Generous nationwide parental leave policy
Amazing discounts program
Wellbeing package including mental health and gym discounts
Flexible working hours to support personal well‑being and mental health
Employee Assistance Program
Arkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Arkose Labs will provide reasonable accommodations for qualified individuals with disabilities.
The anticipated salary range for this position is $100,000.00 to $150,000.00. Equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. The exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, experience, and other qualifications as well as the candidate's location of residence. In addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and management discretion.
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