NBCUniversal
Job Description
The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data of all kinds to support major strategic initiatives and executive presentations across diverse disciplines such as Content, Marketing and more. This role works closely with relevant Analytics, Consumer Insights and Content Strategy counterparts to turn business and consumer intelligence into tangible business outcomes across Peacock, NBC, and Bravo.
Reporting to the Director of Strategic Analytics & Content Optimization, the Manager will act as an analytical thought leader, supporting data-driven workstreams that shape strategy across a variety of project types including: maximizing cross-portfolio content value, identifying content optimization and emerging content opportunities, supporting content-led growth initiatives, analyzing competitor streaming performance, and supporting the development of executive presentations.
The individual must be intellectually curious, an excellent communicator, comfortable working with a variety of data sets, knowledgeable about the Linear & Streaming TV landscapes, and experienced at assembling robust business cases.
Essential Functions & Responsibilities:
Transform data into action by using a combination of first- and third-party data sets, as well as business and consumer intelligence, to proactively identify and evaluate content trends and opportunities for optimization
Partner and build relationships with stakeholders, gaining a deep understanding of their business needs to deliver analyses that help inform their strategic decisions
Actively contribute to meetings and brainstorming sessions, and create compelling presentations supported by qualitative and quantitative storytelling
Connect the dots between consumer content preferences and business needs to optimize viewership, content spend and revenue generation
Identify growth opportunities on emerging platforms (e.g. FAST, social, short-form video) grounded in Bravo, NBC, and Peacock franchises/IP
Support executive presentation development and help build the narrative via data-informed insights
Analyze competitive streaming performance and trends, and provide insight-based recommendations regarding potential implications for Peacock, NBC, and Bravo businesses
Be a member of a high-performing, highly collaborative analytics team that promotes a culture of data-driven decision-making across the NBCU organization
Qualifications
Bachelor’s degree in Business Analytics, Marketing, Data Science, Computer Science, Statistics, Mathematics, Economics, or other relevant quantitative fields (or equivalent experience)
4+ years experience in content/streaming analytics, using large data sets from a variety of sources to extract actionable insights and drive strategy
High proficiency in Microsoft PowerPoint, Excel, Tableau, Nielsen datasets, third-party datasets and other behavioral data; SQL a plus
Deep strategic knowledge of the streaming & Linear TV business and media ecosystem, entertainment industry trends and how they affect consumer behavior across multiple platforms
Proficient in communicating complex ideas and data sets graphically in an effective way for senior-level executives
Excellent project management skills and ability to work collaboratively with cross-functional teams in a matrixed organization
Exceptional verbal and written communication skills and superior attention to detail
A self-starter, with the ability to tackle open-ended business challenges and lead projects from inception to completion
Additional Requirements Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week (minimum of four days per week beginning January 2026).
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $95,000 - $120,000 (bonus eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data of all kinds to support major strategic initiatives and executive presentations across diverse disciplines such as Content, Marketing and more. This role works closely with relevant Analytics, Consumer Insights and Content Strategy counterparts to turn business and consumer intelligence into tangible business outcomes across Peacock, NBC, and Bravo.
Reporting to the Director of Strategic Analytics & Content Optimization, the Manager will act as an analytical thought leader, supporting data-driven workstreams that shape strategy across a variety of project types including: maximizing cross-portfolio content value, identifying content optimization and emerging content opportunities, supporting content-led growth initiatives, analyzing competitor streaming performance, and supporting the development of executive presentations.
The individual must be intellectually curious, an excellent communicator, comfortable working with a variety of data sets, knowledgeable about the Linear & Streaming TV landscapes, and experienced at assembling robust business cases.
Essential Functions & Responsibilities:
Transform data into action by using a combination of first- and third-party data sets, as well as business and consumer intelligence, to proactively identify and evaluate content trends and opportunities for optimization
Partner and build relationships with stakeholders, gaining a deep understanding of their business needs to deliver analyses that help inform their strategic decisions
Actively contribute to meetings and brainstorming sessions, and create compelling presentations supported by qualitative and quantitative storytelling
Connect the dots between consumer content preferences and business needs to optimize viewership, content spend and revenue generation
Identify growth opportunities on emerging platforms (e.g. FAST, social, short-form video) grounded in Bravo, NBC, and Peacock franchises/IP
Support executive presentation development and help build the narrative via data-informed insights
Analyze competitive streaming performance and trends, and provide insight-based recommendations regarding potential implications for Peacock, NBC, and Bravo businesses
Be a member of a high-performing, highly collaborative analytics team that promotes a culture of data-driven decision-making across the NBCU organization
Qualifications
Bachelor’s degree in Business Analytics, Marketing, Data Science, Computer Science, Statistics, Mathematics, Economics, or other relevant quantitative fields (or equivalent experience)
4+ years experience in content/streaming analytics, using large data sets from a variety of sources to extract actionable insights and drive strategy
High proficiency in Microsoft PowerPoint, Excel, Tableau, Nielsen datasets, third-party datasets and other behavioral data; SQL a plus
Deep strategic knowledge of the streaming & Linear TV business and media ecosystem, entertainment industry trends and how they affect consumer behavior across multiple platforms
Proficient in communicating complex ideas and data sets graphically in an effective way for senior-level executives
Excellent project management skills and ability to work collaboratively with cross-functional teams in a matrixed organization
Exceptional verbal and written communication skills and superior attention to detail
A self-starter, with the ability to tackle open-ended business challenges and lead projects from inception to completion
Additional Requirements Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week (minimum of four days per week beginning January 2026).
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $95,000 - $120,000 (bonus eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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