Therap Services
Marketing Specialist
Therap Services, the national leader in online electronic health records and documentation for people with developmental disabilities is seeking an individual to fill the position of Marketing Specialist.
Primary Responsibilities
Help in marketing activities such as email campaigns, content development, advertising and events planning
Create innovative marketing campaigns and present the recommendations to management
Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
Conduct market research to identify customer trends, competitor offerings and demographic data
Assist in marketing research to identify new tools and approaches for the team to use
Work with sales team to develop state and region specific marketing campaigns and materials
Upgrade content on existing web presence to support marketing efforts and SEO metrics
Ensure brand consistency through all marketing channels
Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics
Requirements
Experience with building marketing campaigns and strategies
Preferred Therap user and/or I/DD industry experience
Strong writing skills (emails, catalogs, social media)
Preferred BS or BA degree in the marketing/business field
Ability to contribute to multiple projects simultaneously
Ability to analyze data
Attention to detail
Team-oriented
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Therap Services, the national leader in online electronic health records and documentation for people with developmental disabilities is seeking an individual to fill the position of Marketing Specialist.
Primary Responsibilities
Help in marketing activities such as email campaigns, content development, advertising and events planning
Create innovative marketing campaigns and present the recommendations to management
Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
Conduct market research to identify customer trends, competitor offerings and demographic data
Assist in marketing research to identify new tools and approaches for the team to use
Work with sales team to develop state and region specific marketing campaigns and materials
Upgrade content on existing web presence to support marketing efforts and SEO metrics
Ensure brand consistency through all marketing channels
Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics
Requirements
Experience with building marketing campaigns and strategies
Preferred Therap user and/or I/DD industry experience
Strong writing skills (emails, catalogs, social media)
Preferred BS or BA degree in the marketing/business field
Ability to contribute to multiple projects simultaneously
Ability to analyze data
Attention to detail
Team-oriented
#J-18808-Ljbffr