143 Studios, LLC
Senior Manager, Digital Marketing Strategy & Operations
143 Studios, LLC, Boston, Massachusetts, us, 02298
Senior Manager, Digital Marketing Strategy & Operations
Join to apply for the
Senior Manager, Digital Marketing Strategy & Operations
role at
143 Studios, LLC .
143 Studios is the award‑winning media production company behind The Mel Robbins Podcast and The Let Them Theory, a cultural phenomenon with over 5 million copies sold in five months and six #1 Audible Originals. Every day, our work inspires more than 30 million online followers and reaches hundreds of millions of people monthly.
We are hiring a Senior Manager, Digital Marketing Strategy & Operations to build, optimize, and manage the systems and processes that power our digital marketing performance across all channels.
Key Responsibilities
Build and maintain scalable marketing systems for testing, reporting, and optimizing marketing performance.
Oversee a team of internal and external resources to drive acquisition, engagement, and retention.
Partner cross‑functionally to launch campaigns that fuel podcast growth, product sales, live events, and brand initiatives.
Collaborate with leadership to translate marketing goals into operational processes and measurement frameworks.
Own and maintain website, email marketing, CRM, SEO, paid media, and emerging channels to maximize customer acquisition and value.
Establish and track KPIs for performance, growth, and ROI, create performance dashboards and synthesize insights for leadership.
Collaborate with high‑performing teams including external partners, agencies, and freelancers while providing clear direction and accountability.
Oversee website performance, content publishing, and UX optimization to support conversions and customer engagement.
Partner with designers and developers on A/B testing, landing page optimization, and customer journey improvements.
Lead email/CRM strategy and maintenance: lifecycle strategy, list growth, segmentation, automation, retention, reporting, and engagement funnels.
Implement lifecycle marketing workflows to improve retention and conversion through personalized, data‑driven lifecycle campaigns.
Ensure campaigns are fully compliant with privacy regulations, consent management and unsubscribe handling.
Partner with internal stakeholders or external agencies to manage multi‑channel paid media campaigns (Meta, Google/YouTube, TikTok, CTV, podcast ads).
Continuously test and optimize creative, messaging, targeting, and funnels to maximize ROI.
Own campaign setup, tracking, and reporting – ensuring full‑funnel attributions and data integrity.
Manage budgets and media buying to maximize return on ad spend and audience acquisition.
Build and maintain a structured testing roadmap across creative, offers, landing pages, and funnels.
Translate performance data into actionable insights and share with cross‑functional teams.
Manage dashboards, tagging plans, and analytics integrations.
Stay on top of platform updates, industry shifts, and new growth opportunities in digital media and podcasting.
Qualifications
6‑8+ years in digital marketing, growth, or marketing operations, ideally with experience in media production and content creation.
Solid understanding of website management and optimization, email marketing, CRM, paid acquisition, and campaign management.
Strong hands‑on experience with CMS (WordPress), HubSpot (or similar), attribution models, Google Analytics, and paid media platforms.
Comfortable balancing hands‑on execution with data‑driven decision‑making in a high‑growth, fast‑changing environment.
Highly analytical, data‑literate and detail‑oriented, able to turn metrics into actionable improvements.
Adept at communication, cross‑functional leadership, and vendor management.
Experience in personal brands, thought leadership, or content‑driven businesses is a strong plus.
Bachelor's degree in Marketing, Business, Communications, or related field.
Who You Are
You think like a problem‑solver but act like an operator – equally at home in campaign dashboards and cross‑functional discussions.
You see the entire funnel and understand how each channel feeds the next.
You're obsessed with efficiency, automation, and performance clarity.
You make decisions based on data, not opinion.
You thrive in a high‑growth, fast‑moving environment where systems don't yet exist – and you enjoy building them.
You care deeply about impact, not noise.
Benefits & Perks
Generous Time Off (including Annual Summer Break)
401(k) Available
Health, Dental, and Vision insurance
Hybrid culture – remote or in‑person
Growth‑oriented environment with regular feedback and bold goals
Team activities – virtual brainstorms, surprises, offsite meetups
Mission‑driven work that inspires millions
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Media Production
To Apply Send us your
resume
and a
brief cover letter sharing why you are the perfect fit for this role .
#J-18808-Ljbffr
Senior Manager, Digital Marketing Strategy & Operations
role at
143 Studios, LLC .
143 Studios is the award‑winning media production company behind The Mel Robbins Podcast and The Let Them Theory, a cultural phenomenon with over 5 million copies sold in five months and six #1 Audible Originals. Every day, our work inspires more than 30 million online followers and reaches hundreds of millions of people monthly.
We are hiring a Senior Manager, Digital Marketing Strategy & Operations to build, optimize, and manage the systems and processes that power our digital marketing performance across all channels.
Key Responsibilities
Build and maintain scalable marketing systems for testing, reporting, and optimizing marketing performance.
Oversee a team of internal and external resources to drive acquisition, engagement, and retention.
Partner cross‑functionally to launch campaigns that fuel podcast growth, product sales, live events, and brand initiatives.
Collaborate with leadership to translate marketing goals into operational processes and measurement frameworks.
Own and maintain website, email marketing, CRM, SEO, paid media, and emerging channels to maximize customer acquisition and value.
Establish and track KPIs for performance, growth, and ROI, create performance dashboards and synthesize insights for leadership.
Collaborate with high‑performing teams including external partners, agencies, and freelancers while providing clear direction and accountability.
Oversee website performance, content publishing, and UX optimization to support conversions and customer engagement.
Partner with designers and developers on A/B testing, landing page optimization, and customer journey improvements.
Lead email/CRM strategy and maintenance: lifecycle strategy, list growth, segmentation, automation, retention, reporting, and engagement funnels.
Implement lifecycle marketing workflows to improve retention and conversion through personalized, data‑driven lifecycle campaigns.
Ensure campaigns are fully compliant with privacy regulations, consent management and unsubscribe handling.
Partner with internal stakeholders or external agencies to manage multi‑channel paid media campaigns (Meta, Google/YouTube, TikTok, CTV, podcast ads).
Continuously test and optimize creative, messaging, targeting, and funnels to maximize ROI.
Own campaign setup, tracking, and reporting – ensuring full‑funnel attributions and data integrity.
Manage budgets and media buying to maximize return on ad spend and audience acquisition.
Build and maintain a structured testing roadmap across creative, offers, landing pages, and funnels.
Translate performance data into actionable insights and share with cross‑functional teams.
Manage dashboards, tagging plans, and analytics integrations.
Stay on top of platform updates, industry shifts, and new growth opportunities in digital media and podcasting.
Qualifications
6‑8+ years in digital marketing, growth, or marketing operations, ideally with experience in media production and content creation.
Solid understanding of website management and optimization, email marketing, CRM, paid acquisition, and campaign management.
Strong hands‑on experience with CMS (WordPress), HubSpot (or similar), attribution models, Google Analytics, and paid media platforms.
Comfortable balancing hands‑on execution with data‑driven decision‑making in a high‑growth, fast‑changing environment.
Highly analytical, data‑literate and detail‑oriented, able to turn metrics into actionable improvements.
Adept at communication, cross‑functional leadership, and vendor management.
Experience in personal brands, thought leadership, or content‑driven businesses is a strong plus.
Bachelor's degree in Marketing, Business, Communications, or related field.
Who You Are
You think like a problem‑solver but act like an operator – equally at home in campaign dashboards and cross‑functional discussions.
You see the entire funnel and understand how each channel feeds the next.
You're obsessed with efficiency, automation, and performance clarity.
You make decisions based on data, not opinion.
You thrive in a high‑growth, fast‑moving environment where systems don't yet exist – and you enjoy building them.
You care deeply about impact, not noise.
Benefits & Perks
Generous Time Off (including Annual Summer Break)
401(k) Available
Health, Dental, and Vision insurance
Hybrid culture – remote or in‑person
Growth‑oriented environment with regular feedback and bold goals
Team activities – virtual brainstorms, surprises, offsite meetups
Mission‑driven work that inspires millions
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Media Production
To Apply Send us your
resume
and a
brief cover letter sharing why you are the perfect fit for this role .
#J-18808-Ljbffr