Synchrony
Role Summary / Purpose
Synchrony is seeking a bold, entrepreneurial, and data‑driven marketer to join the OnePay Marketing organization as AVP, Rewards Marketing. The role will support the launch and growth of our new Walmart + OnePay partnership, defining and executing personalized lifecycle marketing strategies that drive activation, engagement, and retention across the customer journey.
Essential Responsibilities
Develop, execute, and optimize personalized lifecycle marketing programs that engage customers from onboarding through long‑term loyalty.
Lead journey design, testing, and automation across email, SMS, mobile app, and digital channels in partnership with Rewards IT and OnePay to capitalize on personalization tools.
Work directly with OnePay to build a trust‑based relationship that executes joint growth and engagement plans.
Partner with Analytics, Product, and Technology to leverage data and behavioral triggers that deepen customer engagement.
Build and manage multi‑channel campaigns that drive activation, reward redemption, and retention for the OnePay Walmart credit product.
Develop creative briefs, campaign calendars, and messaging strategies aligned with customer insights and brand tone.
Collaborate with Loyalty, Digital, and Rewards Product teams to evolve the value proposition and enhance lifecycle touchpoints.
Lead A/B testing, measurement, and continuous optimization to improve engagement, conversion, and ROI.
Manage agency and internal creative partners to deliver high‑impact communications on time and on brand.
Ensure marketing compliance and operational excellence across all campaigns.
Contribute to the broader OnePay growth strategy, bringing a test‑and‑learn mindset and helping shape new best practices in personalization, automation, and rewards engagement.
Perform other tasks as assigned based on business needs.
Qualifications & Requirements
Bachelor’s degree and a minimum of 5 years of experience leading lifecycle, CRM, or retention marketing campaigns; or, in lieu of a degree, a high school diploma/GED and 8+ years of experience leading lifecycle, CRM, or retention marketing campaigns.
Strong knowledge of Workfront navigation to execute marketing campaigns.
Strong background in data‑driven marketing and personalization using CRM or marketing automation platforms (Salesforce Marketing Cloud preferred). Experience managing cross‑channel marketing campaigns (email, mobile, digital, social, and direct mail).
Proven ability to work collaboratively in a fast‑paced, dynamic environment.
Excellent communication, organizational, and project‑management skills.
Desired Characteristics
MBA or equivalent advanced degree.
Strong relationship‑management skills to deepen partnerships.
Experience in fintech, retail credit, loyalty, or rewards programs.
Strong analytical acumen and ability to interpret performance data to identify optimization opportunities.
Creative problem solver who enjoys testing, iterating, and building programs from the ground up.
Familiarity with CRM platforms for automation and personalization.
Demonstrated ability to manage agencies and cross‑functional teams.
High energy, self‑starter mindset with a bias for action and experimentation.
Passionate about transforming customer experience through data, technology, and storytelling.
Compensation Salary range: $90,000 – $155,000 USD annual. Eligible for an annual bonus based on individual and company performance. Actual compensation offered may vary based on experience, level, and location.
Eligibility Requirements
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation, and provide fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
EEO Statement & Compliance All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Legal authorization to work in the U.S. is required. We will not sponsor employment visas now or in the future.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require a reasonable accommodation to apply or perform the job, please contact our Career Support Line at 1‑866‑301‑5627. Representatives are available 8 a.m. – 5 p.m. Monday to Friday, Central Standard Time.
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Essential Responsibilities
Develop, execute, and optimize personalized lifecycle marketing programs that engage customers from onboarding through long‑term loyalty.
Lead journey design, testing, and automation across email, SMS, mobile app, and digital channels in partnership with Rewards IT and OnePay to capitalize on personalization tools.
Work directly with OnePay to build a trust‑based relationship that executes joint growth and engagement plans.
Partner with Analytics, Product, and Technology to leverage data and behavioral triggers that deepen customer engagement.
Build and manage multi‑channel campaigns that drive activation, reward redemption, and retention for the OnePay Walmart credit product.
Develop creative briefs, campaign calendars, and messaging strategies aligned with customer insights and brand tone.
Collaborate with Loyalty, Digital, and Rewards Product teams to evolve the value proposition and enhance lifecycle touchpoints.
Lead A/B testing, measurement, and continuous optimization to improve engagement, conversion, and ROI.
Manage agency and internal creative partners to deliver high‑impact communications on time and on brand.
Ensure marketing compliance and operational excellence across all campaigns.
Contribute to the broader OnePay growth strategy, bringing a test‑and‑learn mindset and helping shape new best practices in personalization, automation, and rewards engagement.
Perform other tasks as assigned based on business needs.
Qualifications & Requirements
Bachelor’s degree and a minimum of 5 years of experience leading lifecycle, CRM, or retention marketing campaigns; or, in lieu of a degree, a high school diploma/GED and 8+ years of experience leading lifecycle, CRM, or retention marketing campaigns.
Strong knowledge of Workfront navigation to execute marketing campaigns.
Strong background in data‑driven marketing and personalization using CRM or marketing automation platforms (Salesforce Marketing Cloud preferred). Experience managing cross‑channel marketing campaigns (email, mobile, digital, social, and direct mail).
Proven ability to work collaboratively in a fast‑paced, dynamic environment.
Excellent communication, organizational, and project‑management skills.
Desired Characteristics
MBA or equivalent advanced degree.
Strong relationship‑management skills to deepen partnerships.
Experience in fintech, retail credit, loyalty, or rewards programs.
Strong analytical acumen and ability to interpret performance data to identify optimization opportunities.
Creative problem solver who enjoys testing, iterating, and building programs from the ground up.
Familiarity with CRM platforms for automation and personalization.
Demonstrated ability to manage agencies and cross‑functional teams.
High energy, self‑starter mindset with a bias for action and experimentation.
Passionate about transforming customer experience through data, technology, and storytelling.
Compensation Salary range: $90,000 – $155,000 USD annual. Eligible for an annual bonus based on individual and company performance. Actual compensation offered may vary based on experience, level, and location.
Eligibility Requirements
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation, and provide fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
EEO Statement & Compliance All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Legal authorization to work in the U.S. is required. We will not sponsor employment visas now or in the future.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require a reasonable accommodation to apply or perform the job, please contact our Career Support Line at 1‑866‑301‑5627. Representatives are available 8 a.m. – 5 p.m. Monday to Friday, Central Standard Time.
#J-18808-Ljbffr