Vice President of Product Marketing

Location: The role is based in our Chicago office or in our Boston or NYC hubs, where we work in a hybrid model. Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and executiontranslating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay. They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpads eOS as the essential solution for transforming revenue team performance. Key Responsibilities Strategic Leadership : Lead marketing strategy for Showpads eOS, positioning it as the essential solution for transforming revenue team performance. Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay. Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs. Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile. Product Vision and Strategy: Identify emerging market opportunities and guide product evolution to deepen product-market fit. Deliver market insights and feedbackespecially around pricing sensitivityto influence roadmap decisions. Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay. Ensure customer needs, trends, and competition are integral to product planning. Go-to-Market Execution : Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment. Collaborate with Sales, Demand Generation, Enablement and Customer Success to drive adoption, retention, and continuously improve product-market fit. Analyst Engagement : Own analyst relations to boost visibility and shape market perception. Maintain strong relationships and incorporate insights into messaging and GTM plans. Team Management : Build and lead a high-performing team, focused on positioning and communicating product value. Provide direction and coaching that fosters excellence and market-driven thinking. Qualifications: 10+ years of experience in product marketing, with a strong track record in the tech industry. Demonstrated expertise in creating and executing successful product marketing strategies. Proven leadership skills with experience in team development and mentorship. Champions AI literacy across the team, applying creative AI solutions to improve productivity, content creation, storytelling, and GTM impact. Strong collaboration skills with the ability to influence cross-functional teams. Experience in analyst relations and positioning companies as industry leaders. Deep understanding of storytelling and narrative development to simplify complex ideas. What you can expect from Showpad We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. Were building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether thats paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you. We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity. Interested in building your career at Showpad? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Website LinkedIn Profile How did you notice this job? * Select... Do you have the permanent right to work in the country in which the job you are applying for is located? * Select... Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? * Select... Describe a successful product launch you led. What was your go-to-market strategy, and how did you drive alignment across teams? * How do you leverage customer, market, and competitive insights to shape product marketing strategy? Please include a specific example. * Are you able/willing to work from our Chicago office (2days/week) or from our co-working space in our hub cities (Boston or NYC / 2 Thursdays/month)? * Select... #J-18808-Ljbffr