Checkr, Inc.
Join to apply for the
Senior SEO & AEO Manager
role at
Checkr, Inc.
Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.
Checkr is hiring a
Senior SEO & AEO Manager
to architect and scale our next chapter of organic growth across new and legacy search environments. As AI reshapes discovery, we’re investing in the systems, data, and technical foundations that future‑proof how buyers find and evaluate Checkr. This role reports to the Website & SEO Manager and will own our B2B AI search strategy while supporting SEO & AEO strategy across Checkr’s full suite of products and brands.
What You’ll Do
Crawl & log file analysis — Track and interpret bot behavior (Google, ChatGPT, etc.) via server logs to surface crawl inefficiencies, and prioritize opportunities to drive business impact.
Indexation & site structure — Engineer site architecture, canonicalization, XML sitemaps, and robots directives to maximize crawlability and indexing across search engines.
Schema & structured data — Design, deploy, and validate schema markup (FAQ, Product, Article, etc.) to increase rich result and AEO discoverability.
Performance optimization engineering — Partner with development to improve page speed, Core Web Vitals, mobile usability, and domain‑level technical settings to lift UX and SEO/AEO outcomes.
Automation & technical tool builder — Develop automated workflows and tools (e.g., AirOps, custom GPTs/agents) to scale audits, QA, topic monitoring, and performance insights.
Cross‑functional technical partner — Collaborate with engineering, content, and product to embed SEO/AEO standards into roadmaps, releases, and web page QA.
Community & platform optimization support — Advise on off‑site channels (e.g., Reddit) for content structure, metadata, and link strategy to reinforce visibility and authority.
What You Bring
Technical SEO depth: Comfortable moving from log insights to migration and architecture improvements.
B2B growth focus: Prioritise SEO/AEO projects by revenue impact and build journeys that convert B2B buyers.
AI fluency: Strong prompting/LLM understanding; knowledge of structuring clear prompts for advanced workflows and influencing answer engine results.
Data‑driven: Proficient with GA4 & Search Console, working understanding of BI tools (Looker); SQL/Python a plus.
Performance instincts: Understand website speed and performance metrics and partner well with designers, developers, and engineers.
Operator mindset: Build systems (dashboards, alerts, QA tools) that optimise workflows and scale efficiently.
Trusted collaborator: Effective communicator who partners with marketing, product, and operations stakeholders; comfortable leading cross‑functional projects and initiatives.
Always improving: Automate the repeatable, prioritise critical initiatives, and raise the bar for best SEO/AEO practices.
What You’ll Get
Opportunity to work with the latest AI and machine learning technologies in a dynamic and innovative environment.
A fast‑paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend, home office stipend
Equal Employment Opportunities at Checkr Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance. Checkr Provides Equal Employment Opportunities to all employees and applicants and prohibits discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity or expression, national origin, veteran or disabled status, age or any other protected class, and seeks to create a safe environment for all parties. Checkr’s diversity and inclusion initiatives are discussed here:
Pay Transparency Disclosure For the Senior SEO & AEO Manager role, the target base salary ranges are:
San Francisco, CA: $146,000–$172,000 USD
Denver, CO: $123,000–$145,000 USD
On‑target earnings and additional compensation structure details will be discussed with finalists.
#J-18808-Ljbffr
Senior SEO & AEO Manager
role at
Checkr, Inc.
Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.
Checkr is hiring a
Senior SEO & AEO Manager
to architect and scale our next chapter of organic growth across new and legacy search environments. As AI reshapes discovery, we’re investing in the systems, data, and technical foundations that future‑proof how buyers find and evaluate Checkr. This role reports to the Website & SEO Manager and will own our B2B AI search strategy while supporting SEO & AEO strategy across Checkr’s full suite of products and brands.
What You’ll Do
Crawl & log file analysis — Track and interpret bot behavior (Google, ChatGPT, etc.) via server logs to surface crawl inefficiencies, and prioritize opportunities to drive business impact.
Indexation & site structure — Engineer site architecture, canonicalization, XML sitemaps, and robots directives to maximize crawlability and indexing across search engines.
Schema & structured data — Design, deploy, and validate schema markup (FAQ, Product, Article, etc.) to increase rich result and AEO discoverability.
Performance optimization engineering — Partner with development to improve page speed, Core Web Vitals, mobile usability, and domain‑level technical settings to lift UX and SEO/AEO outcomes.
Automation & technical tool builder — Develop automated workflows and tools (e.g., AirOps, custom GPTs/agents) to scale audits, QA, topic monitoring, and performance insights.
Cross‑functional technical partner — Collaborate with engineering, content, and product to embed SEO/AEO standards into roadmaps, releases, and web page QA.
Community & platform optimization support — Advise on off‑site channels (e.g., Reddit) for content structure, metadata, and link strategy to reinforce visibility and authority.
What You Bring
Technical SEO depth: Comfortable moving from log insights to migration and architecture improvements.
B2B growth focus: Prioritise SEO/AEO projects by revenue impact and build journeys that convert B2B buyers.
AI fluency: Strong prompting/LLM understanding; knowledge of structuring clear prompts for advanced workflows and influencing answer engine results.
Data‑driven: Proficient with GA4 & Search Console, working understanding of BI tools (Looker); SQL/Python a plus.
Performance instincts: Understand website speed and performance metrics and partner well with designers, developers, and engineers.
Operator mindset: Build systems (dashboards, alerts, QA tools) that optimise workflows and scale efficiently.
Trusted collaborator: Effective communicator who partners with marketing, product, and operations stakeholders; comfortable leading cross‑functional projects and initiatives.
Always improving: Automate the repeatable, prioritise critical initiatives, and raise the bar for best SEO/AEO practices.
What You’ll Get
Opportunity to work with the latest AI and machine learning technologies in a dynamic and innovative environment.
A fast‑paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend, home office stipend
Equal Employment Opportunities at Checkr Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance. Checkr Provides Equal Employment Opportunities to all employees and applicants and prohibits discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity or expression, national origin, veteran or disabled status, age or any other protected class, and seeks to create a safe environment for all parties. Checkr’s diversity and inclusion initiatives are discussed here:
Pay Transparency Disclosure For the Senior SEO & AEO Manager role, the target base salary ranges are:
San Francisco, CA: $146,000–$172,000 USD
Denver, CO: $123,000–$145,000 USD
On‑target earnings and additional compensation structure details will be discussed with finalists.
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