The Arbors and The Ivy Assisted Living Communities
Director of Sales and Marketing - Senior Living
The Arbors and The Ivy Assisted Living Communities, Greenfield, Massachusetts, us, 01301
Director of Marketing – The Arbors Assisted Living
Location:
Arbors at Greenfield
Full Time | Exempt | Reports to: Executive Director
At
The Arbors , we believe in more than just providing quality care – we believe in preserving quality of life. For our residents, that means a warm, dignified, and engaging environment. For their families, it means peace of mind and the freedom to be family again – visit, laugh, and connect.
We’re seeking a
Director of Marketing
who shares this heart. Someone who can tell that story with sincerity, build trust through empathy, and move families confidently toward the decision that gives everyone (resident and caregiver alike) a better life.
About The Role As the on‑site sales leader, you’ll be the face and voice of The Arbors in the community. You’ll connect with families, healthcare professionals, and referral partners, helping them understand what makes The Arbors unique. You’ll balance warmth and professionalism – overcoming objections with grace, asking thoughtful questions, and creating a sense of urgency that feels respectful and real.
What You’ll Do
Drive occupancy through thoughtful, relationship‑based selling
Build strong partnerships with referral sources (physicians, hospitals, rehabilitation centers, etc.)
Represent The Arbors with authenticity at community events, networking, and outreach
Help families navigate emotional decisions – focusing on the joy of visiting rather than the strain of care taking
Leverage CRM tools (Welcome Home) to track leads, follow‑ups, and conversions
Collaborate with leadership to execute creative marketing campaigns and events that tell our story
Maintain strong attention to detail and presentation standards – ensuring every first impression reflects our quality of care
What You Bring
Bachelor’s degree in Marketing, Business, or related field
3–5 years of proven success in relationship‑based sales – ideally in senior living, healthcare, or medical/pharmaceutical industries
A natural ability to connect with people, listen actively, and communicate with empathy and respect
Strong organizational and follow‑up skills – you don’t miss details or deadlines
The confidence to ask the right questions and move the sale forward without losing the human touch
A passion for improving lives – for residents, families, and the community around you
A valid driver’s license and the ability to travel locally for outreach events
Why The Arbors You’ll join a caring, mission‑driven organization that believes in quality care for seniors and quality of life for the caregivers who love them. Here, your marketing efforts change lives. You’ll help families rediscover the joy of being family, and seniors rediscover the dignity of independence.
If you’re a warm communicator, a strategic thinker, and a natural relationship builder who believes in both purpose and performance, we’d love to meet you.
Apply today and help us continue to grow The Arbors – where every day is an opportunity to make a meaningful difference.
#J-18808-Ljbffr
Arbors at Greenfield
Full Time | Exempt | Reports to: Executive Director
At
The Arbors , we believe in more than just providing quality care – we believe in preserving quality of life. For our residents, that means a warm, dignified, and engaging environment. For their families, it means peace of mind and the freedom to be family again – visit, laugh, and connect.
We’re seeking a
Director of Marketing
who shares this heart. Someone who can tell that story with sincerity, build trust through empathy, and move families confidently toward the decision that gives everyone (resident and caregiver alike) a better life.
About The Role As the on‑site sales leader, you’ll be the face and voice of The Arbors in the community. You’ll connect with families, healthcare professionals, and referral partners, helping them understand what makes The Arbors unique. You’ll balance warmth and professionalism – overcoming objections with grace, asking thoughtful questions, and creating a sense of urgency that feels respectful and real.
What You’ll Do
Drive occupancy through thoughtful, relationship‑based selling
Build strong partnerships with referral sources (physicians, hospitals, rehabilitation centers, etc.)
Represent The Arbors with authenticity at community events, networking, and outreach
Help families navigate emotional decisions – focusing on the joy of visiting rather than the strain of care taking
Leverage CRM tools (Welcome Home) to track leads, follow‑ups, and conversions
Collaborate with leadership to execute creative marketing campaigns and events that tell our story
Maintain strong attention to detail and presentation standards – ensuring every first impression reflects our quality of care
What You Bring
Bachelor’s degree in Marketing, Business, or related field
3–5 years of proven success in relationship‑based sales – ideally in senior living, healthcare, or medical/pharmaceutical industries
A natural ability to connect with people, listen actively, and communicate with empathy and respect
Strong organizational and follow‑up skills – you don’t miss details or deadlines
The confidence to ask the right questions and move the sale forward without losing the human touch
A passion for improving lives – for residents, families, and the community around you
A valid driver’s license and the ability to travel locally for outreach events
Why The Arbors You’ll join a caring, mission‑driven organization that believes in quality care for seniors and quality of life for the caregivers who love them. Here, your marketing efforts change lives. You’ll help families rediscover the joy of being family, and seniors rediscover the dignity of independence.
If you’re a warm communicator, a strategic thinker, and a natural relationship builder who believes in both purpose and performance, we’d love to meet you.
Apply today and help us continue to grow The Arbors – where every day is an opportunity to make a meaningful difference.
#J-18808-Ljbffr