Media Buyer, Google Job at Launch Potato in Chicago

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. BASE SALARY: $75,000 to $90,000 per year. MUST HAVE: 4+ years of hands?on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. Proven ability to manage large?scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs). Ability to write compelling ad copy and collaborate effectively on creative asset development. Exceptional collaboration and communication skills, with a track record of influencing cross?functional partners to drive results. EXPERIENCE: Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large?scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution. YOUR ROLE Drive the growth and profitability of FinanceBuzzs paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. Youll manage a large?scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types. Outcomes (Performance Expectations) Own campaign performance end?to?end. Take full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max). Source and manage creative like a performance marketer. Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration. Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth. Never settle for good enough. Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is owned, tracked, and measured against business outcomes. Turn testing into a competitive advantage. Document all tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for both the Paid Media team and broader stakeholders. Collaborate with intensity. Work closely with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide crisp performance updates, and drive alignment on priorities. Push into new territory. Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth. Be the expert others rely on. Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins. Competencies Technical Mastery: Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures. Owns outcomes, diagnosing and correcting performance challenges with speed and precision. Analytical Problem?Solving: Takes full ownership of data?driven decision?making, proactively identifying trends, risks, and opportunities. Provides actionable recommendations without requiring oversight, ensuring confidence in insights and actions. Organizational Skills: Holds accountability for managing multiple campaigns and shifting priorities. Meets deadlines reliably, adapts quickly to change, and ensures nothing falls through the cracks in a fast?paced environment. Collaboration & Influence: Owns role in cross?functional success by partnering effectively with yield, business leads, and creative teams. Influences decisions through clarity, data, and solutions that maximize outcomes for the business. Growth Mindset: Proactively pursues performance improvements and stays ahead of platform and industry changes. Takes responsibility for closing knowledge gaps and capitalizing on new opportunities. Communication: Delivers clear, concise, and impactful communication to peers and leadership. Owns both the message and the plan, ensuring stakeholders are never left guessing about performance or next steps. Adaptability: Takes responsibility for thriving in a dynamic, test?and?learn environment. Turns ambiguity into action, setbacks into learning, and evolving priorities into opportunities for growth. Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit?sharing bonus, and competitive benefits. Launch Potato is a performance?driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, weve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr In Summary: Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState . At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers . Must have 4+ years of hands?on experience planning, managing, and optimizing Google Ads campaigns . En Español: Como Discovery and Conversion Company, nuestra misión es conectar a los consumidores con las marcas líderes del mundo a través de contenido y tecnología basadas en datos. Con sede en el sur de Florida con un equipo remoto-primero que abarca más de 15 países, hemos construido una cultura de alto crecimiento y alto rendimiento donde la velocidad, propiedad e impacto medible impulsan el éxito. ¿Por qué UNIRSE A NOS? En Launch Potato, vas a acelerar tu carrera influyendo eficazmente en resultados, moviendo y impactando con un grupo global de personas de alto desempeño. Experiencia: Un mínimo de 4 años administrando campañas de Google Ads en múltiples formatos (Búsqueda, Display, Demand Gen, Performance Max, YouTube), con éxito comprobado optimizando presupuestos a gran escala ($ 20M+/año). Es hábil para analizar independientemente los datos de la campaña, generar información y impulsar el crecimiento de ROAS y ingresos tanto por medio de estrategia como ejecución. Cada optimización es propiedad, se realiza un seguimiento y se mide en función de los resultados empresariales. Transformar las pruebas en una ventaja competitiva. Documentar todas las pruebas y cambios de campaña en un registro estructurado, compartir ganancias y aprendizajes para elevar la barra tanto para el equipo de Paid Media como para partes interesadas más amplias. Colaborar con intensidad. Trabajar estrechamente con clientes potenciales, administradores de cuentas y socios de rendimiento para superar vientos adversos/vientos traseros, proporcionar actualizaciones cruces del desempeño y impulsar la alineación de prioridades. Empujar a nuevos territorios. Aprovechar herramientas de investigación e inteligencia competitivas para mapear el paisaje vertical, descubrir nuevas oportunidades y liderar el crecimiento en áreas inexploradas de escala. Ser el experto que otros dependen. Sirve como autoridad interna sobre la estrategia de Google Ads, asegurando el ciclo completo de vida de la campaña mientras busca sin descanso dedicarse a proteger eficientemente los márgenes de datos y tomar decisiones independientes. Proporizar campañas: Manejar sus competencias, desarrollar habilidades y solucionar problemas de manera correcta, así como gestionar las tareas ambientales, mejorar las capacidades de gestión y manejo de las empresas, evaluar los desafirmaciones y hacer frente a múltiples amenazas; ¿Cómo abordar los riesgos? Cumple con los plazos de forma fiable, se adapta rápidamente al cambio y asegura que nada caiga por las grietas en un entorno acelerado. Colaboración e influencia: desempeña una función transversal para el éxito mediante la asociación efectiva con rendimiento, clientes potenciales y equipos creativos. Influye en decisiones a través de claridad, datos y soluciones que maximizan resultados para el negocio. Mental de Crecimiento: persigue proactivamente mejoras del rendimiento y se mantiene por delante de los cambios en la plataforma y la industria. Asume la responsabilidad de cerrar brechas de conocimientos y capitalizar nuevas oportunidades. Comunicación: proporciona comunicación clara, concisa e impactante a sus pares y liderazgo. ¿Quieres acelerar tu carrera? Aplica ahora! Desde el primer día, nos hemos comprometido a tener un equipo y cultura diversos e inclusivos. Nos enorgullecemos de ser una empresa de Igualdad de Oportunidades de Empleo. Valoramos la diversidad, equidad e inclusión. No discriminamos por raza, religión, color, origen nacional, género (incluyendo embarazo, parto o afecciones médicas relacionadas), orientación sexual, identidad de género, expresión genérica, edad, estatus como veterano protegido, estado como individuo con discapacidad u otras características legalmente protegidas aplicables. #J-18808-Ljbffr