Senior Director, Digital Advertising

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PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award?winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a creative and hard?working Senior Digital Advertising Director to join our fast?growing digital practice to help top?tier advocacy campaigns and organizations win, every day.

Responsibilities

• Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements.
• Lead strategy and execution for programmatic media buys across demand?side platforms like The Trade Desk and StackAdapt, ensuring alignment with broader digital marketing goals.
• Develop and implement a data?driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance.
• Cultivate high?level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.
• Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols.

Ideal Candidate

• Enjoy working in a fast?paced environment that follows the breaking news cycle and demands of an always?on digital age. Some evening and weekend work should be expected.
• Maintain a positive, can?do attitude with a willingness to go above and beyond assigned responsibilities to learn and grow.
• Possess meticulous attention to detail with the ability to deliver consistent, error?free work.
• Have a demonstrated ability to hit tight deadlines while juggling multiple requests and projects.

Requirements

• At least 6+ years of relevant experience in the digital advertising space. Past agency experience is a plus.
• Proficiency with ad servers such as CM360, Google Ads, Meta Ads, X Ads, and DSPs such as The Trade Desk and StackAdapt.
• Proficiency in Excel with an understanding of basic formulas to deliver error?free, scalable work.
• Experience handling $5 million in advertisement spending.

We offer competitive compensation with an opportunity for a year?end bonus. Medical, dental, vision, 401(k), and life insurance. We also offer a paid parental leave program, paid vacation, paid sick leave, and employer subsidy for commuter expenses. In addition, we have a hybrid work environment.

PLUS Communications is an Equal Employment Opportunity (EEO) employer.