TSC Strategic
Front-end Web Developer & Digital Outreach Manager
TSC Strategic, West Palm Beach, Florida, United States, 33412
Front-end Web Developer & Digital Outreach Manager
Direct message the job poster from TSC Strategic
Purpose of the Role
To take the creative lead and operational responsibility for TSC’s digital platforms and contribute to the overall digital marketing strategy of TSC products. Beyond the technical skills and experience listed, this role calls for a resourceful self-starter looking for their next step in work in a B2B digital marketing role. The successful applicant will have a demonstrated ability to troubleshoot technical website issues and marry this with ruthless attention to detail. All applicants should have a minimum of 5 years web development experience.
Responsibilities
Serve as the strategic marketing lead for front-end design and optimization of a portfolio of websites. Applicants must be fully literate in WordPress and have proven ability to design, publish, and enhance web design that optimizes UI/UX across a range of audiences.
Troubleshoot any unforeseen website issues and support legacy systems while delivering/launching new reliable web optimization products and solutions.
Implement best practices for on-page SEO, keyword research, site speed, and page layout across an expansive portfolio of news websites serving the ocean industry.
Take ownership of GA4, improving current views to simplify reporting and ensure consistent organic and overall site traffic and performance.
Work with the creative and editorial teams to build out and execute measurable online content campaigns, including the build and management of ongoing social media campaigns, with an emphasis on LinkedIn as a preferred channel.
Identify, test, and evaluate emerging web development technologies that can enhance the reach, relevance, and referral of published content.
As appropriate, use AI tools (e.g., ChatGPT, Claude, etc.) to support the generation and refinement of web/marketing content.
Manage VPS cPanel server & communicate with Support on advanced technical issues (managing with error messages and diagnosing the cause and communicate with host support team and fix it)
Manage staging environments for website software updates
Manage MySQL databases
Maintain security protocols for SFTP/SSH connections
Utilize security tools to audit and identify possible breaches, and secure websites from hackers
Manage DNS records for multiple domains and services
Develop websites that meet Section 508 standards for accessibility and usability as well as privacy and copyright compliance. Manage GDPR on global websites.
Question everything. Be curious, resourceful, and detail oriented—the incumbent needs to love solving problems and testing new ideas and, as suitable, propose new ideas to drive awareness and conversion across several B2B publications and websites.
Qualifications
A bachelor’s degree in website development, digital marketing or related field.
Proven ability to develop and maintain WordPress websites with a focus on front-end functionality and design as well as familiarity with popular WordPress themes and plugins. (Applicants will be able to demonstrate a portfolio of work to date.)
Proven experience of managing social media campaigns, both paid and organic.
Able to communicate effectively and collaborate with both technology partners and business stakeholders.
Full GA4, Google Search Console, and Google Tag Manager literacy.
Google Ads experience is a plus.
Proven ability to advise on successful SEO strategies.
Excellent project management skills and the ability to multitask, with little supervision.
Must be fluent in Unicorn.
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Engineering and Information Technology
Industries Advertising Services
Location West Palm Beach, FL
Salary United States $60,000 - $80,000
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Purpose of the Role
To take the creative lead and operational responsibility for TSC’s digital platforms and contribute to the overall digital marketing strategy of TSC products. Beyond the technical skills and experience listed, this role calls for a resourceful self-starter looking for their next step in work in a B2B digital marketing role. The successful applicant will have a demonstrated ability to troubleshoot technical website issues and marry this with ruthless attention to detail. All applicants should have a minimum of 5 years web development experience.
Responsibilities
Serve as the strategic marketing lead for front-end design and optimization of a portfolio of websites. Applicants must be fully literate in WordPress and have proven ability to design, publish, and enhance web design that optimizes UI/UX across a range of audiences.
Troubleshoot any unforeseen website issues and support legacy systems while delivering/launching new reliable web optimization products and solutions.
Implement best practices for on-page SEO, keyword research, site speed, and page layout across an expansive portfolio of news websites serving the ocean industry.
Take ownership of GA4, improving current views to simplify reporting and ensure consistent organic and overall site traffic and performance.
Work with the creative and editorial teams to build out and execute measurable online content campaigns, including the build and management of ongoing social media campaigns, with an emphasis on LinkedIn as a preferred channel.
Identify, test, and evaluate emerging web development technologies that can enhance the reach, relevance, and referral of published content.
As appropriate, use AI tools (e.g., ChatGPT, Claude, etc.) to support the generation and refinement of web/marketing content.
Manage VPS cPanel server & communicate with Support on advanced technical issues (managing with error messages and diagnosing the cause and communicate with host support team and fix it)
Manage staging environments for website software updates
Manage MySQL databases
Maintain security protocols for SFTP/SSH connections
Utilize security tools to audit and identify possible breaches, and secure websites from hackers
Manage DNS records for multiple domains and services
Develop websites that meet Section 508 standards for accessibility and usability as well as privacy and copyright compliance. Manage GDPR on global websites.
Question everything. Be curious, resourceful, and detail oriented—the incumbent needs to love solving problems and testing new ideas and, as suitable, propose new ideas to drive awareness and conversion across several B2B publications and websites.
Qualifications
A bachelor’s degree in website development, digital marketing or related field.
Proven ability to develop and maintain WordPress websites with a focus on front-end functionality and design as well as familiarity with popular WordPress themes and plugins. (Applicants will be able to demonstrate a portfolio of work to date.)
Proven experience of managing social media campaigns, both paid and organic.
Able to communicate effectively and collaborate with both technology partners and business stakeholders.
Full GA4, Google Search Console, and Google Tag Manager literacy.
Google Ads experience is a plus.
Proven ability to advise on successful SEO strategies.
Excellent project management skills and the ability to multitask, with little supervision.
Must be fluent in Unicorn.
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Engineering and Information Technology
Industries Advertising Services
Location West Palm Beach, FL
Salary United States $60,000 - $80,000
#J-18808-Ljbffr