City of Charlotte
Utilities Marketing & Communications Manager
City of Charlotte, Charlotte, North Carolina, United States, 28245
Utilities Marketing & Communications Manager
Base pay range: $117,081.00/yr - $146,352.00/yr
Date Opened: Wednesday, October 22, 2025 12:00 AM
Close Date: Wednesday, November 19, 2025 12:00 AM
Department: Charlotte Water Department
Salary: $117,081.00 - $146,352.00 Commensurate with Experience
About Charlotte Water Charlotte Water is an enterprise department of the City of Charlotte and one of the largest public water and sewer service providers in the southeast with over 330,000 customer accounts and over 1100 employees. Our service area includes the City of Charlotte, Mecklenburg County and the towns of Huntersville, Cornelius, Davidson, Mint Hill, Matthews and Pineville. Charlotte Water’s FY 26 budget is $651 million and a five‑year capital program of $2.28 billion.
Summary Responsible for developing and executing comprehensive marketing, communications, and stakeholder engagement strategies that advance Charlotte Water’s mission, reputation, and public visibility. Reporting directly to the Director, the position promotes consistent messaging, strategic outreach, and digital engagement to build strong relationships with the public, media, stakeholders, and internal teams.
Essential Functions
Lead the creation and execution of a strategic communications plan (internal and external) in alignment with executive leadership goals.
Oversee Charlotte Water’s reputation and brand management across public relations, marketing, internal/external affairs, and social media.
Develop consistent, integrated messaging across multiple platforms to ensure effective communication with varied audiences.
Direct digital marketing efforts, including website content, social media, email campaigns, blogs, and paid advertisements. Utilize data and analytics to guide digital strategy.
Implement a proactive public relations strategy that enhances leadership engagement with key external stakeholders, including media, elected officials, and community influencers.
Identify and address emerging issues by developing communication responses and crisis strategies.
Serve as lead spokesperson for media interactions; manage crisis communication and operational messaging.
Lead cross-departmental initiatives and major projects that involve marketing and public engagement.
Assess risks and potential impacts of communications initiatives to inform decision‑making.
Design and implement community and stakeholder engagement plans, ensuring inclusive outreach and feedback.
Supervise and guide managers and staff across marketing & communications, external affairs, and public relations functions.
Responsible for performance management, staff development, and operational effectiveness of the team.
Has frequent interaction with the Director, executive leadership, division managers, external stakeholders, community groups, elected officials, media representatives, and government partners.
Perform additional duties and special projects as assigned by the Director.
Qualifications To successfully perform the job, the incumbent must be able to perform each essential duty satisfactorily. Requirements listed are representative of the knowledge and skills.
Education and Experience
Bachelor’s degree from an accredited college or university in communications, marketing, business administration, journalism, public policy, or a related field; AND seven (7) years of experience; OR an equivalent combination of education, training and experience as determined by Human Resources.
Has at least three (3) years of supervisory or management‑level experience.
Required Certificates, Licenses, and Registrations
N/A
Required Knowledge and Skills
Advanced knowledge of marketing, public relations, media relations, and branding strategies.
In‑depth understanding of digital platforms, including social media, content marketing, analytics, and email marketing.
Required Skills
Excellent written, verbal, and interpersonal communication skills.
Strong strategic thinking and problem‑solving abilities.
Effective leadership and team‑building skills with a proven ability to manage high‑performing teams.
Strong project management and organizational planning capabilities.
Media and crisis communication expertise, including serving as spokesperson.
Skilled in data‑driven decision‑making for digital engagement.
Ability to represent the organization in high‑stakes or sensitive environments.
Physical/Mental Requirements Mobility to work in an office setting, use standard office equipment and stamina to sit for extended periods of time; strength to lift and carry up to 20 pounds; vision to read printed materials; and hearing and speech to communicate in person or over the telephone.
Working Environment Work is performed in an office setting.
Conditions of Employment Background checks, drug‑screening, physical examinations, and other assessments are required to complete the hiring process. Background checks must be in compliance with all federal and state statutes, including the Fair Credit Reporting Act. Candidates must pass a pre‑employment drug‑screening test and physical examination. The City of Charlotte is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of race, religion, color, sex, national origin, marital status, age, disability, sexual orientation, or gender expression.
How to Apply Apply online. Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. If you require an accommodation, let us know. You may also visit the City of Charlotte Human Resources Department lobby, located in our office at 700 East 4th Street, Suite 200, Charlotte, NC 28202. For questions about your application or the hiring process, please email Careers@ci.charlotte.nc.us.
Benefits The City of Charlotte provides a comprehensive benefits package to eligible employees. Click here to learn more about the City of Charlotte’s benefits. The City of Charlotte is a drug and alcohol‑free workplace.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Government Administration
#J-18808-Ljbffr
Date Opened: Wednesday, October 22, 2025 12:00 AM
Close Date: Wednesday, November 19, 2025 12:00 AM
Department: Charlotte Water Department
Salary: $117,081.00 - $146,352.00 Commensurate with Experience
About Charlotte Water Charlotte Water is an enterprise department of the City of Charlotte and one of the largest public water and sewer service providers in the southeast with over 330,000 customer accounts and over 1100 employees. Our service area includes the City of Charlotte, Mecklenburg County and the towns of Huntersville, Cornelius, Davidson, Mint Hill, Matthews and Pineville. Charlotte Water’s FY 26 budget is $651 million and a five‑year capital program of $2.28 billion.
Summary Responsible for developing and executing comprehensive marketing, communications, and stakeholder engagement strategies that advance Charlotte Water’s mission, reputation, and public visibility. Reporting directly to the Director, the position promotes consistent messaging, strategic outreach, and digital engagement to build strong relationships with the public, media, stakeholders, and internal teams.
Essential Functions
Lead the creation and execution of a strategic communications plan (internal and external) in alignment with executive leadership goals.
Oversee Charlotte Water’s reputation and brand management across public relations, marketing, internal/external affairs, and social media.
Develop consistent, integrated messaging across multiple platforms to ensure effective communication with varied audiences.
Direct digital marketing efforts, including website content, social media, email campaigns, blogs, and paid advertisements. Utilize data and analytics to guide digital strategy.
Implement a proactive public relations strategy that enhances leadership engagement with key external stakeholders, including media, elected officials, and community influencers.
Identify and address emerging issues by developing communication responses and crisis strategies.
Serve as lead spokesperson for media interactions; manage crisis communication and operational messaging.
Lead cross-departmental initiatives and major projects that involve marketing and public engagement.
Assess risks and potential impacts of communications initiatives to inform decision‑making.
Design and implement community and stakeholder engagement plans, ensuring inclusive outreach and feedback.
Supervise and guide managers and staff across marketing & communications, external affairs, and public relations functions.
Responsible for performance management, staff development, and operational effectiveness of the team.
Has frequent interaction with the Director, executive leadership, division managers, external stakeholders, community groups, elected officials, media representatives, and government partners.
Perform additional duties and special projects as assigned by the Director.
Qualifications To successfully perform the job, the incumbent must be able to perform each essential duty satisfactorily. Requirements listed are representative of the knowledge and skills.
Education and Experience
Bachelor’s degree from an accredited college or university in communications, marketing, business administration, journalism, public policy, or a related field; AND seven (7) years of experience; OR an equivalent combination of education, training and experience as determined by Human Resources.
Has at least three (3) years of supervisory or management‑level experience.
Required Certificates, Licenses, and Registrations
N/A
Required Knowledge and Skills
Advanced knowledge of marketing, public relations, media relations, and branding strategies.
In‑depth understanding of digital platforms, including social media, content marketing, analytics, and email marketing.
Required Skills
Excellent written, verbal, and interpersonal communication skills.
Strong strategic thinking and problem‑solving abilities.
Effective leadership and team‑building skills with a proven ability to manage high‑performing teams.
Strong project management and organizational planning capabilities.
Media and crisis communication expertise, including serving as spokesperson.
Skilled in data‑driven decision‑making for digital engagement.
Ability to represent the organization in high‑stakes or sensitive environments.
Physical/Mental Requirements Mobility to work in an office setting, use standard office equipment and stamina to sit for extended periods of time; strength to lift and carry up to 20 pounds; vision to read printed materials; and hearing and speech to communicate in person or over the telephone.
Working Environment Work is performed in an office setting.
Conditions of Employment Background checks, drug‑screening, physical examinations, and other assessments are required to complete the hiring process. Background checks must be in compliance with all federal and state statutes, including the Fair Credit Reporting Act. Candidates must pass a pre‑employment drug‑screening test and physical examination. The City of Charlotte is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of race, religion, color, sex, national origin, marital status, age, disability, sexual orientation, or gender expression.
How to Apply Apply online. Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. If you require an accommodation, let us know. You may also visit the City of Charlotte Human Resources Department lobby, located in our office at 700 East 4th Street, Suite 200, Charlotte, NC 28202. For questions about your application or the hiring process, please email Careers@ci.charlotte.nc.us.
Benefits The City of Charlotte provides a comprehensive benefits package to eligible employees. Click here to learn more about the City of Charlotte’s benefits. The City of Charlotte is a drug and alcohol‑free workplace.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Government Administration
#J-18808-Ljbffr