Confluent
Senior Marketing Analyst - Marketing Strategy & Insights
Confluent, California, Missouri, United States, 65018
Overview
Senior Marketing Analyst - Marketing Strategy & Insights at Confluent. This role focuses on delivering targeted insights into key components of the marketing engine, including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more. What You Will Do Focus on website, paid media, and email analytics.
Work closely with colleagues across Web, Paid Media, Email, Marketing Operations, Data Science, Field Marketing, Finance, and more to drive the execution of strategic or tactical recommendations.
Apply analytical and strategic skillsets to optimize the effectiveness of Confluent’s website and digital channels as conversion engines, focusing on:
Performance reports, dashboards, and optimization
Experimentation analyses and consultation
Web event and digital channel tracking and reporting data
Web, Paid, and Email forecasting
Exploratory analyses, working with Data Science on classification or predictive models
Be proactive in identifying opportunities for improvement within your area of ownership, scope and prioritize projects, and spearhead the execution of analytically-driven recommendations in support of key business objectives
Analyze digital channel impacts on KPIs like pipeline generation, customer acquisition, product led growth, and consumption growth to recommend optimization strategies
Support email marketing performance data analysis
Evaluate GEO/SEO performance across priority queries and surfaces, providing data-driven recommendations to optimize visibility and conversion
Connect channel analytics to the full customer journey, enabling visibility into multi-touch attribution, funnel progression, and TAL penetration
Partner with Finance to build CAC/LTV models, ensuring Paid and Digital investments are tied to business outcomes
Ensure data governance and accuracy across web event tracking, UTM structures, and reporting pipelines in partnership with Data Science
What You Will Bring 5+ years of experience in an analytics role supporting a B2B go-to-market organization
Bachelor’s Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering
2+ years of experience in SQL querying
2+ year of experience analyzing website visitor and interaction data
Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Marketo, BigQuery
Experience with data visualization tools such as Tableau
Highly proficient in Excel or Google Sheets
Familiarity with Salesforce or other CRM software
Strong business judgment with the ability to assess priorities and drive key outcomes
Strong communication skills and the ability to influence and drive agreement
Clear results orientation and the ability to scope and execute on projects in service of both short and long-term goals
Compensation
Base pay range: $140,300.00/yr - $185,000.00/yr Compensation Range: $140.3K - $185K Employer Information
About Confluent: We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. We’re proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
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Senior Marketing Analyst - Marketing Strategy & Insights at Confluent. This role focuses on delivering targeted insights into key components of the marketing engine, including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more. What You Will Do Focus on website, paid media, and email analytics.
Work closely with colleagues across Web, Paid Media, Email, Marketing Operations, Data Science, Field Marketing, Finance, and more to drive the execution of strategic or tactical recommendations.
Apply analytical and strategic skillsets to optimize the effectiveness of Confluent’s website and digital channels as conversion engines, focusing on:
Performance reports, dashboards, and optimization
Experimentation analyses and consultation
Web event and digital channel tracking and reporting data
Web, Paid, and Email forecasting
Exploratory analyses, working with Data Science on classification or predictive models
Be proactive in identifying opportunities for improvement within your area of ownership, scope and prioritize projects, and spearhead the execution of analytically-driven recommendations in support of key business objectives
Analyze digital channel impacts on KPIs like pipeline generation, customer acquisition, product led growth, and consumption growth to recommend optimization strategies
Support email marketing performance data analysis
Evaluate GEO/SEO performance across priority queries and surfaces, providing data-driven recommendations to optimize visibility and conversion
Connect channel analytics to the full customer journey, enabling visibility into multi-touch attribution, funnel progression, and TAL penetration
Partner with Finance to build CAC/LTV models, ensuring Paid and Digital investments are tied to business outcomes
Ensure data governance and accuracy across web event tracking, UTM structures, and reporting pipelines in partnership with Data Science
What You Will Bring 5+ years of experience in an analytics role supporting a B2B go-to-market organization
Bachelor’s Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering
2+ years of experience in SQL querying
2+ year of experience analyzing website visitor and interaction data
Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Marketo, BigQuery
Experience with data visualization tools such as Tableau
Highly proficient in Excel or Google Sheets
Familiarity with Salesforce or other CRM software
Strong business judgment with the ability to assess priorities and drive key outcomes
Strong communication skills and the ability to influence and drive agreement
Clear results orientation and the ability to scope and execute on projects in service of both short and long-term goals
Compensation
Base pay range: $140,300.00/yr - $185,000.00/yr Compensation Range: $140.3K - $185K Employer Information
About Confluent: We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. We’re proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
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