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Infojini Inc

Digital Marketing Data Analyst

Infojini Inc, New York, New York, us, 10261

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Infojini Consulting is a full-service IT consulting, services, and staffing firm with offices in Secaucus, NJ.

Infojini Consulting is recognized as one of the fastest growing IT services and software development companies. With a partnership of all major technology vendors, Infojini has built a strong government and commercial customer base, including Fortune 100 companies and many state and federal agencies such as the State of North Carolina, South Carolina, Maryland, California, Pennsylvania, Virginia, Washington, and others.

Infojini is an equal opportunity employer and considers all qualified individuals for employment irrespective of race, gender, age, color, sexual orientation. We offer an excellent compensation package.

Job Description We are seeking a Senior Digital Data Analyst with expertise in analytics and digital marketing. The role involves:

Tracking user journeys across various channels and segmenting audiences by analyzing datasets from paid media, social media, website, CRM, SEM/SEO.

Identifying patterns through exploratory regression analyses across datasets.

Requirements

3+ years of experience in digital analytics, with experience using web analytics tools such as Google Analytics.

Passion for digital space and in-depth knowledge of agency’s business, products, markets, and influencers.

Ability to analyze multiple datasets and derive insights.

Experience analyzing quantitative and qualitative research to meet client needs.

Ability to manage timelines and budgets.

Strong presentation skills for client meetings and new business pitches.

Proficiency in Microsoft Excel, SPSS, SAS; understanding of R or Python is a plus.

Degree in a quantitative field (business, economics, computer science, mathematics, etc.) is preferred.

Background in qualitative research and marketing analytics is a plus.

Excellent communication and writing skills.

Ability to multitask and meet deadlines.

Experience in planning measurement strategies, monitoring tracking, and data collection.

Ability to extract insights and develop testing and optimization strategies.

Capability to develop best practices and persuasive presentations for clients.

Qualifications Bachelor's degree in a related field.

Additional Information All your information will be kept confidential according to EEO guidelines.

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