PenFed Credit Union
Mortgage Purchase Marketing Manager
PenFed Credit Union, San Antonio, Texas, United States, 78208
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Mortgage Purchase Marketing Manager
role at
PenFed Credit Union .
Overview Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive and be part of a team ensuring a world‑class service to our members, employees, and communities. We exist to help our members realize their full potential and encourage their dreams, and we strive to keep our mission alive by helping our members “do better.” Joining PenFed is more than being an employee; it’s about being part of the PenFed family.
Responsibilities
Assist in the overall product marketing strategy for mortgage purchase, including B2C go‑to‑market strategies and communication touchpoints for new product offerings or promotions.
Support and provide key reporting of ongoing marketing support and optimization across channels including digital media (paid search, organic search, social media, email, digital out of home) and traditional direct mail, partnerships, sponsorships, events/experiences, and promotions to deliver on business goals.
Collaborate with cross‑functional teams, including creative teams (internal and external agencies), digital experience, PenFed.org, paid digital, procurement, operations, product, business controls, compliance, and legal to ensure consistency, accuracy and alignment on all efforts.
Produce materials and reporting to support meetings, presentations, webinars, task‑forces, and marketing communications for product marketing initiatives and assigned projects, and may occasionally report performance.
Contribute to the annual campaign calendar for PenFed Mortgage, including deployment dates, messaging, and testing to align with business KPIs and allocated budget.
Help track and manage the associated budget and ensure alignment with PenFed branding, as well as full reporting on campaign effectiveness; work with a roster of agencies, including internal and external agencies.
Continuously assess campaign results to drive decision‑making and marketing recommendations.
Intake data and insights from multiple groups and sources and distill into actionable offers and plans that meet member and market needs.
Work with cross‑functional teams for compliance and legal changes, updating and coordinating reviews for marketing materials across channels.
Assist the presentation of marketing plans to various internal stakeholders, including the marketing, product, analytics and management teams.
Help the Marketing team develop and optimize offers and fulfillment processes to ensure a positive member experience and prevent regulatory concerns.
Demonstrate ability to make data‑driven decisions while considering the member needs and mindset.
Take feedback from other teams in an objective manner and incorporate it into overall strategy as necessary.
Assist with other product marketing projects as needed.
Travel/attend PenFed sponsored events which require support.
Ensure business continuity.
Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field.
Minimum of five (5) years of experience in Marketing, Communications, or related field.
Demonstrated experience in building integrated, go‑to‑market marketing campaigns that leverage digital and traditional marketing, with an emphasis on B2C channels (paid and organic search, social media, email, video, and direct mail) and B2B channels (social media, email, and print).
Marketing and strategic analysis skills with an ability to map an understanding of business drivers.
Expertise in product marketing strategy and project management principles and practices; Asana experience a plus.
Strong writer and ability to build presentations; strong leadership skills with ability to lead meetings and present to senior level management; ability to conduct research and report on findings.
Excellent communication, conflict management, and negotiation skills.
Must possess a strong work ethic and be an enthusiastic team player.
Self‑starter with the ability to work collaboratively, prioritize, and meet deadlines.
Experience in financial services or highly regulated industry a plus.
Supervisory Responsibility This position will not supervise employees.
Licenses and Certifications There Are No Additional Certifications Required.
Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. The most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.
Travel Ability to travel to various worksites and be on‑call may be required.
About Us Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty‑four hours a day.
Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of the same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
Salary and Location United States: $75,000.00–$90,000.00. San Antonio, TX: $114,080.00–$218,030.00.
#J-18808-Ljbffr
Mortgage Purchase Marketing Manager
role at
PenFed Credit Union .
Overview Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive and be part of a team ensuring a world‑class service to our members, employees, and communities. We exist to help our members realize their full potential and encourage their dreams, and we strive to keep our mission alive by helping our members “do better.” Joining PenFed is more than being an employee; it’s about being part of the PenFed family.
Responsibilities
Assist in the overall product marketing strategy for mortgage purchase, including B2C go‑to‑market strategies and communication touchpoints for new product offerings or promotions.
Support and provide key reporting of ongoing marketing support and optimization across channels including digital media (paid search, organic search, social media, email, digital out of home) and traditional direct mail, partnerships, sponsorships, events/experiences, and promotions to deliver on business goals.
Collaborate with cross‑functional teams, including creative teams (internal and external agencies), digital experience, PenFed.org, paid digital, procurement, operations, product, business controls, compliance, and legal to ensure consistency, accuracy and alignment on all efforts.
Produce materials and reporting to support meetings, presentations, webinars, task‑forces, and marketing communications for product marketing initiatives and assigned projects, and may occasionally report performance.
Contribute to the annual campaign calendar for PenFed Mortgage, including deployment dates, messaging, and testing to align with business KPIs and allocated budget.
Help track and manage the associated budget and ensure alignment with PenFed branding, as well as full reporting on campaign effectiveness; work with a roster of agencies, including internal and external agencies.
Continuously assess campaign results to drive decision‑making and marketing recommendations.
Intake data and insights from multiple groups and sources and distill into actionable offers and plans that meet member and market needs.
Work with cross‑functional teams for compliance and legal changes, updating and coordinating reviews for marketing materials across channels.
Assist the presentation of marketing plans to various internal stakeholders, including the marketing, product, analytics and management teams.
Help the Marketing team develop and optimize offers and fulfillment processes to ensure a positive member experience and prevent regulatory concerns.
Demonstrate ability to make data‑driven decisions while considering the member needs and mindset.
Take feedback from other teams in an objective manner and incorporate it into overall strategy as necessary.
Assist with other product marketing projects as needed.
Travel/attend PenFed sponsored events which require support.
Ensure business continuity.
Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field.
Minimum of five (5) years of experience in Marketing, Communications, or related field.
Demonstrated experience in building integrated, go‑to‑market marketing campaigns that leverage digital and traditional marketing, with an emphasis on B2C channels (paid and organic search, social media, email, video, and direct mail) and B2B channels (social media, email, and print).
Marketing and strategic analysis skills with an ability to map an understanding of business drivers.
Expertise in product marketing strategy and project management principles and practices; Asana experience a plus.
Strong writer and ability to build presentations; strong leadership skills with ability to lead meetings and present to senior level management; ability to conduct research and report on findings.
Excellent communication, conflict management, and negotiation skills.
Must possess a strong work ethic and be an enthusiastic team player.
Self‑starter with the ability to work collaboratively, prioritize, and meet deadlines.
Experience in financial services or highly regulated industry a plus.
Supervisory Responsibility This position will not supervise employees.
Licenses and Certifications There Are No Additional Certifications Required.
Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. The most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.
Travel Ability to travel to various worksites and be on‑call may be required.
About Us Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty‑four hours a day.
Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of the same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
Salary and Location United States: $75,000.00–$90,000.00. San Antonio, TX: $114,080.00–$218,030.00.
#J-18808-Ljbffr