Massachusetts Staffing is hiring: Manager, Social Media & SEO in Boston

Global Social Media And SEO Manager

This is a global-facing role focused on building the Manulife Wealth & Asset Management brand across key markets through strategic social media and SEO programs. You'll lead paid and organic content strategies, optimize digital visibility using AI-powered search technologies, and empower employees to act as brand ambassadors. This role directly supports business growth by driving thought leadership, lead generation, and brand engagement. You'll collaborate across marketing, communications, and digital teams in a fast-paced, matrixed environment.

Position Responsibilities:

• Develop and execute global social media and SEO strategies aligned with business goals.
• Lead paid and organic content creation, campaign planning, and performance optimization.
• Implement AI-powered SEO techniques including GEO, AEO, and SGE.
• Manage employee advocacy programs to amplify brand messaging.
• Report on performance metrics and ensure compliance with brand and regulatory standards.

Required Qualifications:

• Minimum 5 years of experience in marketing within the investment or financial services industry.
• Proven experience with social media management platforms (e.g., Hootsuite).
• Strong understanding of SEO platforms and techniques.
• Experience in campaign optimization and performance reporting.
• Bachelor's degree in Marketing, Communications, or related field.

Preferred Qualifications:

• Experience in wealth and asset management marketing.
• Expertise in both B2B and D2C social media strategies.
• Familiarity with AI-powered search technologies (GEO, AEO, SGE).
• Skilled in employee advocacy and community management.
• Strong storytelling and presentation skills.

When you join our team:

We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we'll support you in shaping the future you want to see.

Manulife es un empleador que ofrece igualdad de oportunidades

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera ms fcil y a vivir mejor. Para obtener ms informacin acerca de nosotros, visite http://www.manulife.com.

Manulife es un empleador que ofrece igualdad de oportunidades. En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retencin de talento, el ascenso y la remuneracin, y administramos todas nuestras prcticas y programas sin discriminacin por motivos de raza, ascendencia, lugar de origen, color, origen tnico, ciudadana, religin o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientacin sexual, caractersticas genticas, condicin de veterano, identidad de gnero, expresin de gnero, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajar con los solicitantes que requieran una adaptacin razonable durante el proceso de solicitud. Toda la informacin que se haya compartido durante el proceso de solicitud de adaptacin se almacenar y utilizar de manera congruente con las leyes y las polticas de Manulife/John Hancock correspondientes. Para solicitar una adaptacin razonable en el proceso de solicitud, envenos un mensaje a recruitment@manulife.com.

Referenced Salary Location: Toronto, Ontario

Modalidades de Trabajo: Hbrido

Salary range is expected to be between $86,250.00 CAD - $155,250.00 CAD.