Digital Account Manager - PPC & SEO Specialist Job at Gannett in McLean

Are you passionate about digital marketing and ready to make a measurable impact? Join our dynamic team as an Executive Accounts Optimization Strategist, where your expertise in PPC and SEO will help drive performance for a diverse portfolio of clients.

We're looking for a strategic thinker and proactive problem-solver who thrives in a fast-paced environment. If you have 3+ years of hands-on experience in digital marketing and love turning data into actionable insights, this is your opportunity to shine.

What You'll Do

• Be the go-to strategist for client optimization, delivering smart, data-driven recommendations that elevate campaign performance.
• Audit and enhance PPC campaigns, ensuring they meet and exceed performance goals.
• Create and manage pacing reports, campaign builds, and A/B tests to fine-tune results.
• Deliver insightful reporting-weekly, monthly, and ad hoc-to keep clients informed and confident.
• Collaborate cross-functionally, joining client meetings and presenting findings with clarity and confidence.
• Shape SEO strategies, review tasks, and provide reporting that drives organic growth.
• Advise on marketing strategies, identifying new opportunities and aligning them with client goals.
• Monitor and optimize performance, using cutting-edge tools and best practices to troubleshoot and innovate.
• Drive ROI and growth, partnering with sales to expand client relationships and uncover new potential.

What You Bring

• 3-5 years of digital marketing experience, ideally in an agency or in-house setting.
• 2+ years of campaign management with a strong grasp of SEM/SEO.
• Advanced proficiency in Microsoft Excel, Word, and PowerPoint.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Exceptional communication skills, both written and verbal.
• Creative mindset with strong organizational skills and attention to detail.
• Ability to multitask and prioritize, balancing multiple clients and platforms within SLAs.

Why You'll Love It Here

• You'll work with a collaborative, forward-thinking team that values innovation and initiative.
• You'll have the freedom to lead, backed by support and resources to help you succeed.
• You'll be part of a company that's constantly evolving, giving you room to grow and make a real impact.

The annualized base salary for this role will range between $40,000 and $60,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

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