Manager, UX and Digital Optimization Job at Utah Staffing in Salt Lake City

Manager Of UX And Digital Optimization

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Management_Executive 609 Pay Range: $113,200.00 - $203,800.00

Job Description

The Manager of UX and Digital Optimization leads strategy and execution across key digital experience initiatives within marketing, including personalization, conversion rate optimization (CRO), audience segmentation, digital asset management, and user experience design. This role ensures alignment across departments, champions a data-driven testing culture, and drives adoption of tools and practices that enhance the prospective student journey. This role collaborates with Analytics, Research, Ed Tech, Media, and Website Operations teams to ensure user experiences are guided by insights, measurable, and optimized for engagement and performance.

Essential Functions And Responsibilities:

• Team Leadership and Management
• Directly manage team members responsible for website personalization, CRO, segmentation audiences, digital asset management, and UX/UI design.
• Provide mentorship, prioritization, and strategic guidance to ensure alignment with departmental and organizational goals.
• Personalization and Optimization Strategy
• Define and advance the personalization strategy, ensuring alignment throughout marketing.
• Champion a culture of testing and experimentation, promoting data-driven decision-making to optimize website and marketing performance.
• Segmentation and Audience Management
• Oversee development and use of segmented audiences, ensuring accurate capture of attributes and effective audience definition within the Customer Data Platform (CDP).
• Collaborate with cross-functional partners to leverage audience insights for personalization and campaign targeting.
• Digital Asset Management (DAM)
• Support the expansion and adoption of the digital asset management system and dynamic templates, ensuring efficient organization, governance, and utilization of digital assets across the university.
• UX and Design Strategy
• Lead strategy, prioritization, and execution of UX and design initiatives for marketing digital properties.
• Partner with research and analytics to ensure user-centered, accessible, and data-informed designs.
• Cross-Functional Collaboration
• Partner with analytics to ensure accurate tracking of key performance metrics that measure the...

Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.