Digital Content Reporter Job at WPBF 25 in Town of Florida

Join to apply for the Digital Content Reporter role at WPBF 25. This role combines live digital reporting with multimedia production across all digital platforms.

Roles & Responsibilities

• Capture, edit, and publish timely, engaging content for all digital platforms (website, app, social).
• Work alongside newsroom staff to adapt on-air stories for digital audiences and create original digital-only coverage.
• Experiment with creative storytelling formats—short-form video, live streaming, interactive content—to reach new viewers.
• Maintain brand consistency while embracing platform-specific tone and style.
• Collaborate closely with reporters, anchors, and the digital team to identify and develop stories tailored for digital audiences.
• Produce platform-optimized videos, graphics, and written content that go beyond what’s aired on TV.
• Support audience growth and retention by creating shareable, compelling content designed for social media and our website.

Qualifications

• Proven experience in digital content production, journalism, or broadcasting.
• Comfortable appearing on camera in live or recorded formats.
• Strong storytelling, writing, and script-editing skills.
• Proficient with video editing software (e.g., Adobe Premiere, Final Cut Pro), graphic tools (e.g., Canva, Photoshop), and content management systems.
• Deep understanding of current digital trends, social media algorithms, and audience engagement techniques.
• Excellent communication and teamwork skills.
• Ability to thrive under deadline pressure and juggle multiple priorities.
• Related military experience will be considered.

Preferred

• Experience in a newsroom or media environment.
• Knowledge of SEO, AP Style, and digital publishing best practices.
• Familiarity with livestreaming tools and platforms (e.g., Streamyard, OBS).

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate and more representative of the communities we serve.

Benefits

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs.

About Us

Hearst Television (HTV) owns and operates 35 television and two radio stations serving 27 media markets across 39 states, reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industry: Broadcast Media Production and Distribution