Backbone Media is hiring: Media Coordinator in Carbondale

Media Coordinator – Backbone Media

Backbone Media is the country’s leading active lifestyle marketing agency, partnering with brands such as YETI, Smartwool, and Big Green Egg to develop and execute integrated media strategies.

Location: Denver or Carbondale, CO

Job Overview

You will work with Media Strategists to organize and execute paid media campaigns for our clients. Quick on your feet and able to prioritize multiple tasks daily, you balance creative thinking with meticulous execution.

Responsibilities

• Support Media Strategists during campaign strategy development and plan execution, including research, client presentations, tactical plan management, and channel execution.
• Manage paid media campaign activations across multiple channels (Social, CTV, Audio, OOH, Google, YouTube, and more).
• Lead research to develop and support media strategies and tactics.
• Manage workflow for vendor collaboration and RFPs.
• Ensure all execution details are covered, own materials, documents, and creative best practices, and enforce proper processes and SLAs.
• Utilize trafficking and reporting tools to manage delivery and results (Google Campaign Manager, Google Analytics, AdSwerve, etc.).
• Collaborate with Media Strategists to review campaign results and report data‑driven performance insights.
• Work with Operations and Finance to ensure billing is on track and manage campaign cash flows.
• Stay up to date on the latest research and media trends.

Qualifications

• Bachelor’s Degree.
• 0-2 years professional experience.
• Strong quantitative and analytical skills.
• Solid understanding of mathematical concepts.
• Basic principles of marketing, advertising, and media concepts.
• Detail‑oriented with strong time‑management.
• Proficient in Excel and PowerPoint.
• Ability to prioritize, multi‑task, and work under pressure.
• Willingness to learn new things and challenge the norm.

Preferred Experience

• Knowledgeable in all aspects of digital and traditional media (Paid Social, Search Engine Management, SEO, TV/CTV, Mobile, OOH, Display, Print).
• Experience with Google Analytics, Google Ads, Google Data Studio, and Google Campaign Manager.
• Proficiency with research tools such as MRI and Facebook Audience Insights.
• Excel mastering.

Salary & Benefits

• Salary: $50,000 annually
• Benefits:
  • Medical, Dental & vision coverage
  • 401(k) match
  • Wellness benefit
  • Home office stipend
  • Professional development/education assistance
  • Paid volunteer hours
  • Parental leave
  • Flexible schedule
  • Company‑wide offsites
  • Hybrid/office workplace

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Marketing Services

Additional Information

Referrals increase your chances of interviewing at Backbone Media by 2x. We value diversity and aim to build an inclusive team and culture that celebrates diverse experiences and skill sets.