Fractional Public Relations & Corporate Communications Manager Job at WalkMe in

Fractional Public Relations & Corporate Communications Manager

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in the evolving digital landscape. By leveraging WalkMe’s features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

We are seeking a dynamic Fractional Public Relations & Corporate Communications Manager to drive execution of our global communications strategy and consult on special projects as an individual contributor. In this role you will work on media relations and thought leadership while collaborating closely with executives, Marketing, and Product teams. This is a high‑impact position designed to expand WalkMe’s share of voice and brand awareness.

REMOTE, EAST COAST US ROLE

What You’ll Own

• Drive media relations: pitch, secure, and manage coverage in tier‑1 and trade outlets.
• Research and create bespoke media lists and pitches for strategic PR projects; own the strategy and outcome of project‑based initiatives.
• Develop and publish thought‑leadership content, including bylines, blogs, and executive commentary.
• Identify and draft awards submissions.
• Develop compelling POVs on hot media topics and present recommendations in partnership with the Global Director to gain executive alignment.
• Update the WalkMe newsroom and content assets; manage the expansion of the newsroom to include a press kit.
• Monitor for issues and crises to safeguard WalkMe’s reputation.
• Manage metrics and reporting to demonstrate PR impact and inform strategy.
• Partner cross‑functionally with marketing, product, and global teams to ensure message consistency.
• Support executive visibility through proactive opportunities and media training.

What You’ll Need To Succeed

• 5+ years of professional PR or corporate communications experience—B2B enterprise focused (agency or in‑house).
• Proven success in securing media coverage and building journalist relationships.
• Excellent writing, editing, and storytelling skills.
• Strong project management and organizational abilities.
• Experience collaborating with executives and cross‑functional teams.
• Comfort navigating fast‑paced environments with shifting priorities.
• Familiarity with PR tools (e.g., Muck Rack, Signal AI) is a plus.
• Enthusiasm for using AI and staying on top of the latest trends.

What Sets Us Apart

• We are committed to building a workforce that reflects the diversity of our global community through inclusive programs and initiatives—including equal pay, employee resource groups, holistic benefits, and more.
• Hybrid Work Arrangement: we offer a hybrid schedule that combines the benefits of remote work with essential on‑site collaboration.
• Supportive Culture: we focus on the whole person, celebrating what makes each team member unique and creating space for community.
• Professional Development: we encourage continuous learning and offer opportunities for career development through our career compass program.
• Wellness: enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and a Wellness Month every July.
• Health Coverage: WalkMe provides health coverage options tailored to regional needs.
• Generous annual leave policy and RefreshMe Days for work‑life balance.
• Retirement contributions available—ask HR for specific offerings in your region.
• Part of SAP’s acquisition, offering opportunities to work with cutting‑edge technology that drives efficiency and innovation.

The hourly rate for this role is between $65‑105/hr. The actual pay is dependent upon location, training, transferable skills, work experience, business needs and market demands. The pay range is subject to change and may be modified in the future.

WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.