Search Engine Marketing Campaign Manager (SEM) Job at HVACDirect.com in Troy

Search Engine Marketer for fast-growing eCommerce business

In search of: SEM Campaign Manager

Do you eat, breathe and sleep Google and Bing ads? Do you dream up new attribution models and customer journeys for fun? Does data make you happy?

If so, we want you helping us drive our eCommerce business.

Brock Air Products, Inc. is looking for an experienced Paid Search Engine Campaign Manager to help grow our business via paid SEM campaigns. We're a fast-growing, web-focused business that is deeply rooted in search engine marketing and we’re looking for an experienced campaign manager to help take us to the next level.

If you have a passion for results-driven marketing, we want you on our team!

The SEM Campaign Manager will be a paid search & SEM strategist and implementer who will drive our SEM efforts within Google, Bing, Amazon, eBay, and other search-driven channels and marketplaces. Using paid search, feed-based search advertising, paid social, and paid content- and display-advertising platforms, the SEM Campaign Manager will be responsible for helping to craft and implement the paid media strategy for campaigns within their purview.

The ideal candidate will bring an enthusiasm for digital marketing along with proven skills in campaign management, platform management, and multi-channel strategies. They will possess a deep knowledge of all facets of eCommerce marketing and customer acquisition as well as proven experience in all relevant advertising platforms. They will be familiar with P&L concepts and understand how to balance profitability and accelerated acquisition in order to create profitable growth at a high trajectory.

Brock Air Products, Inc. is a growing business with many opportunities for a dedicated and interested individual. Fast online growth and online success have translated into a growing staff and expansion into adjacent categories. A successful candidate will have no lack of opportunity to grow within this company. Expect and enjoy a fast-paced environment with a can-do, collaborative atmosphere.

Responsibilities

• Direct management of paid ad platforms for campaigns including but not limited to: Paid Search, Shopping, Demand Gen, Remarketing, PMAX, & Paid Social
• Drive profitable YOY sales growth while adhering to ROAS guidelines
• Analyze performance metrics and implement new strategies accordingly
• Identify opportunities for growth in current and new markets
• Drive landing page development and on-site improvements to bolster conversion rates from paid campaigns
• Collaborate with Merchandising and Creative on strategies to improve overall category sales growth, with an eye toward strategies that will influence SEM results

Qualifications

• 3+ years of proven paid search and keyword-driven advertising experience
• Mastery of ad platforms, including Google Adwords, Microsoft/Bing, and Facebook
• Demonstrable expertise in Google Analytics or other analytic platforms
• Experience with Moz, SEMRush or other search engine analysis platform
• Previous paid search experience within an eCommerce business

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Wholesale Hardware, Plumbing, Heating Equipment