Senior Manager, SEO Job at Simply Business in Boston

About Simply Business

Simply Business is a digital insurance brokerage that specializes in simplifying the insurance-buying process for small businesses. Our proprietary technology platform enables owners to easily search, compare, and purchase policies from over 20 top-rated insurance providers, all online. Founded in the UK in 2005, we have nearly 20 years of experience supporting small businesses and have been recognized as a best place to work by Built In’s 2025 Best Companies to Work for in the US and Best Places to Work in Boston.

Senior Manager, SEO

We are seeking a visionary Senior Manager, SEO/AEO/LLM to lead our organic search strategy into the next era. This role is not a traditional SEO; it requires a leader who understands that the future of search extends far beyond keywords and embraces user experience, generative AI, answer engine optimization, and large language models. The incumbent will define a "Search Everywhere" strategy to position Simply Business as the answer for small business insurance needs, increasing organic traffic and driving high-value, high-converting users.

What You’ll Do

• Strategic Leadership: Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM) in alignment with our business and product goals.
• Execution: Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution, and optimization of performance‑oriented initiatives, and produce original, authoritative content at scale.
• Data‑Driven Execution: Conduct technical and content audits, analyze audience discovery and consumption across platforms, build roadmaps, and forecast impact through structured testing and experimentation.
• Cross‑Functional Collaboration: Partner with Paid Media, Content, Operations, Product, and Engineering to translate strategy into action, establishing EEAT practices and technical enhancements such as structured data.
• Product Partnership & Discoverability: Work with product teams on strategic initiatives that improve discoverability, including new programmatic pages, content hubs, off‑site mentions, widgets, and quizzes.
• Ecosystem & Tools: Continuously assess and review our ecosystem and tools to ensure we remain cutting‑edge and efficient.
• Innovation & Best Practices: Stay ahead of the curve by researching and applying new AI search methodologies and setting best practices for internal teams and clients.
• Expert Consultation: Serve as the primary point of contact for all SEO, GEO, and LLM–related client questions, providing expert guidance, reporting, and thought leadership.

What We’re Looking For

• Experience: 10‑15+ years in SEO with a proven track record of large‑scale organic search strategies.
• Technical Acumen: Deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with JavaScript, HTML, CSS, and Schema Markup.
• AI & LLM Expertise: Experience with generative AI and LLMs, including strategy development for optimizing content and experiences for new engines.
• Analytical Skills: Strong quantitative abilities and proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Communication & Influence: Exceptional communication skills, able to articulate complex technical concepts to non‑technical stakeholders and leadership.
• Leadership: Senior leadership experience, proven ability to communicate strategy to diverse leaders, manage agency and vendor relationships, mentor teams, and collaborate across business units.

Benefits and Perks

• Group medical, dental, vision, and prescription drug coverage
• Short‑term and long‑term disability, and life insurance coverage
• 401(k) plan with 5% employer match
• Commuter benefits
• 25 days of vacation plus 10 sick days and 10 company holidays
• Learning and development investment, regular team outings, and volunteer opportunities
• Hybrid working model with flexibility
• A modern office space

Equal Opportunity

Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture. Our interview process reflects this commitment.

How to Apply

When you apply, your information will be reviewed by a team across levels and experiences. If you have any questions or need support, email us at uscareers@simplybusiness.com. Contact us if you’d like to pause your application or receive updates on future opportunities. For more information, visit our careers page at simplybusiness.com/careers/.