Indyhunger
Organization Summary
Founded in 1998, The Oaks Academy is a Christ-centered school that exists to provide a rich, classical education to children of diverse racial and socioeconomic backgrounds, preparing them to succeed in a rigorous secondary educational program and to demonstrate spiritual, social and emotional maturity. Currently on three campuses, serving over 1000 students, The Oaks Academy will continue to grow to serve more children in three beautiful historic buildings.
Position Summary
The Marketing Campaign Specialist is a hands-on executor responsible for driving measurable conversions across the school’s prospective donor and family pipelines. This role builds and launches email workflows, designs marketing assets, manages campaign-related social content, and continually improves funnel performance through data-informed iteration. Ideal candidates thrive on execution, take ownership of conversion outcomes, and have strong design and copywriting skills. The role is based at the Martindale-Brightwood campus, with work flexibility options.
Key Responsibilities Campaign Execution & Funnel Optimization
Implement marketing funnels and campaigns developed in collaboration with marketing leadership, admissions, and advancement teams.
Build and deploy journey-based email workflows, landing pages, and digital/print marketing assets.
Test and optimize messaging, layout, CTAs, and campaign sequencing to improve conversion performance.
Continuously analyze funnel metrics and recommend adjustments to increase engagement and conversion rates.
Content & Asset Development
Design campaign assets using Adobe Creative Suite or similar design tools.
Write persuasive copy that aligns with prospective donor motivations and prospective parent decision-making drivers.
Support creation of campaign-related video, social, or storytelling content in collaboration with the communications team.
Channel Management
Manage and publish content on social media channels tied to donor and admissions campaigns (Instagram, Facebook, LinkedIn).
Build and send donor newsletters and admissions-focused email campaigns.
Assist in the execution and monitoring of paid advertising campaigns (Facebook/Instagram Ads, Google Ads).
Performance Reporting
Track pipeline KPIs such as inquiry generation, email engagement rates, application completions, donor engagement, and cost per lead.
Prepare regular performance summaries and recommend iterative improvements to strengthen campaign ROI.
Qualifications Required:
Bachelor’s degree in marketing, communications, business, or a related field
1–3 years of hands-on marketing execution experience
Proficiency with email automation platforms (e.g., HubSpot, Mailchimp, Constant Contact, Kit)
Strong graphic design skills with demonstrated Adobe Creative Suite experience
Strong copywriting ability for segmented audiences
Proven ability to track and improve conversion-related metrics (CTR, open rate, completion rate, etc.)
Self-motivated executor who takes ownership of campaign performance and delivery
Devout Christian who is a member of, associated with, or seeking to be associated with, a Christ-centered community of faith or a church
Demonstrates and represents a commitment to the mission and values of The Oaks Academy in all personal and professional activities
Preferred:
Experience with paid digital advertising (social or search)
Familiarity with donor cultivation or admissions marketing pipelines
#J-18808-Ljbffr
Founded in 1998, The Oaks Academy is a Christ-centered school that exists to provide a rich, classical education to children of diverse racial and socioeconomic backgrounds, preparing them to succeed in a rigorous secondary educational program and to demonstrate spiritual, social and emotional maturity. Currently on three campuses, serving over 1000 students, The Oaks Academy will continue to grow to serve more children in three beautiful historic buildings.
Position Summary
The Marketing Campaign Specialist is a hands-on executor responsible for driving measurable conversions across the school’s prospective donor and family pipelines. This role builds and launches email workflows, designs marketing assets, manages campaign-related social content, and continually improves funnel performance through data-informed iteration. Ideal candidates thrive on execution, take ownership of conversion outcomes, and have strong design and copywriting skills. The role is based at the Martindale-Brightwood campus, with work flexibility options.
Key Responsibilities Campaign Execution & Funnel Optimization
Implement marketing funnels and campaigns developed in collaboration with marketing leadership, admissions, and advancement teams.
Build and deploy journey-based email workflows, landing pages, and digital/print marketing assets.
Test and optimize messaging, layout, CTAs, and campaign sequencing to improve conversion performance.
Continuously analyze funnel metrics and recommend adjustments to increase engagement and conversion rates.
Content & Asset Development
Design campaign assets using Adobe Creative Suite or similar design tools.
Write persuasive copy that aligns with prospective donor motivations and prospective parent decision-making drivers.
Support creation of campaign-related video, social, or storytelling content in collaboration with the communications team.
Channel Management
Manage and publish content on social media channels tied to donor and admissions campaigns (Instagram, Facebook, LinkedIn).
Build and send donor newsletters and admissions-focused email campaigns.
Assist in the execution and monitoring of paid advertising campaigns (Facebook/Instagram Ads, Google Ads).
Performance Reporting
Track pipeline KPIs such as inquiry generation, email engagement rates, application completions, donor engagement, and cost per lead.
Prepare regular performance summaries and recommend iterative improvements to strengthen campaign ROI.
Qualifications Required:
Bachelor’s degree in marketing, communications, business, or a related field
1–3 years of hands-on marketing execution experience
Proficiency with email automation platforms (e.g., HubSpot, Mailchimp, Constant Contact, Kit)
Strong graphic design skills with demonstrated Adobe Creative Suite experience
Strong copywriting ability for segmented audiences
Proven ability to track and improve conversion-related metrics (CTR, open rate, completion rate, etc.)
Self-motivated executor who takes ownership of campaign performance and delivery
Devout Christian who is a member of, associated with, or seeking to be associated with, a Christ-centered community of faith or a church
Demonstrates and represents a commitment to the mission and values of The Oaks Academy in all personal and professional activities
Preferred:
Experience with paid digital advertising (social or search)
Familiarity with donor cultivation or admissions marketing pipelines
#J-18808-Ljbffr