Publicis Groupe ANZ is hiring: Director, Audience Strategy in Chicago

Overview The Director, Audience Strategy, DTAI will play an integral role in operationalizing and scaling the Audience Strategy practice at Infinite Roar. In partnership with the VP of Audience Strategy, this role will drive Ad-Tech/MarTech and data-led integration strategies on behalf of our clients, while partnering closely with Strategy, Activation, Operations, Media Analytics and AdOps teams to implement these strategies across multi-channel plans. The Director is a highly motivated, entrepreneurial, detail-oriented individual, balancing their passion for innovative MarTech & Data solutioning experience with their bias toward action. Their practical mindset will enable the operationalizing of successful proofs of concepts and will work toward standardizing approaches that will allow the practice to scale. The Director will work with Audience Strategy practice lead and DTAI leadership to implement a strategic roadmap for each Infinite Roar client, and will be charged with stewardship of that plan. The Director will partner with Infinite Roar client teams to educate them on the myriad uses of audience-led data strategies, leveraging 1P, 2P & 3P inputs to drive innovation, leveraging proprietary technology. This may include but is not limited to: clean rooms, CDPs, advanced audience strategies, full-funnel measurement, targeting/re-targeting & suppression strategies. They will also generate insights and audience profiles to align with strategic planning and will work with both first-party and third-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available. The Director will partner with the development of an audience playbook & own the implementation, enabling approaches that will enhance ad targeting by using real-time consumer behaviors and preferences for more relevant, “right-time-right-place” ad delivery across a myriad of publishers and platforms. Requiring high levels of collaboration and embodying a “player-coach” approach, the Director will lead a day-to-day team of direct reports in providing clients & internal stakeholders with a holistic understanding of their audience’s media consumption patterns, ensuring campaigns reach the right viewers on the most effective platforms while developing and implementing data-driven audience segmentation strategies using best-in-class tools, including 1P (Epsilon), third-party data providers (addressable & non-addressable, aggregators, industry research) as well as tools like comScore, SimilarWeb, Numerator, and others, to optimize national, regional and local audience segmentation and ad targeting. This is a hybrid role our of Chicago requiring 3 days a week in office. Responsibilities Serve as the day-to-day team lead, mentoring team members and direct reports, managing delivery against client workflows & operationalizing the strategic vision for Audience Strategy, developed in partnership with the Vice President, Audience Strategy Executing on the strategic vision, they will own the resultant tactical workflows & implementations, including: creation of strategic audiences to drive growth, utilization of best-in-class deterministic technologies, and on-going documentation of audience strategy work Represent Audience Strategy as the in-house experts on how 1P and 3P audience data and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders Guide and drive use of audience data to impact media strategies for clients based on overall objectives, through the optimization of addressable and offline audience strategies, leveraging data-driven processes to improve targeting precision and optimize campaign performance in real time Conduct primary audience research, define core audiences to sustain and grow, and establish stakeholder alignment to help shape marketing and content strategies Implement & drive our personalization strategy across all channels and customers, prospects on mobile, desktop, client website, CRM, etc. Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations) Partner with the VP, Audience Strategy to understand the landscape of Marketing and Data Technologies and be able to pair solutions with a client’s specific needs to best drive key business outcomes. Partner with DTAI leads to evangelize product offerings across DTAI and develop collaborative audience frameworks, aligned to the established measurement plan Develop strong relationships with Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions. Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases Collaborate with the VP, Audience Strategy to oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency). Share knowledge with client and internal teams regarding audience insights and results to impact business needs Be seen as a leader within DTAI, at Infinite Roar and with the client. Identify opportunities to advance audience work and craft meaningful proposals for clients to maximize their data strategy as it relates to ad spend Qualifications 6+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly 8+ years of experience in digital media and ad technology Excellent oral, written and client presentation skills In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical stakeholders Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations Strong project management skills Strong knowledge in digital media planning, execution and measurement processes Previous agency-side experience preferred Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms Demonstrated ability to quickly adapt to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics Digital Audience and Performance Marketing Data Analytics experience preferred Deep understanding and experience-based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred. Start-up experience is a plus Embody a can-do attitude, and a “figureoutability” mindset Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $132,715 - $190,680 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/21/25. #LI-RB4 #J-18808-Ljbffr In Summary: The Director, Audience Strategy, DTAI will lead a day-to-day team of direct reports in providing clients & internal stakeholders with a holistic understanding of their audience’s media consumption patterns . The Director will partner with the development of an audience playbook & own the implementation, enabling approaches that will enhance ad targeting by using real-time consumer behaviors . En Español: El Director, Estrategia de Audiencia, DTAI desempeñará un papel integral en la operacionalización y ampliación de la práctica de estrategia de audiencia en Infinite Roar. En asociación con el Vicepresidente de Estrategias de Audiencias, este rol impulsará las estrategias Ad-Tech/MarTech e integraciones basadas en datos a nombre de nuestros clientes, al tiempo que se asoció estrechamente con los equipos Strategy, Activation, Operations, Media Analytics y AdOps para implementar estas estratégias a través de planes multicanal. También generarán conocimientos y perfiles de audiencia para alinearse con la planificación estratégica y trabajarán con proveedores y editores de datos tanto de primera parte como de terceros para maximizar las oportunidades de datos para el cliente e ir más allá de lo que está disponible actualmente. El Director se asociará al desarrollo de un libro de jugadas del público y poseerá la implementación, permitiendo enfoques que mejoren la orientación publicitaria mediante el uso en tiempo real de comportamientos y preferencias de los consumidores para una entrega de anuncios en el lugar correcto a través de una miríada de editores y plataformas. Responsabilidades Servir como el liderazgo diario del equipo, asesoramiento a los miembros del equipo y informes directos, gestión de la entrega en relación con los flujos de trabajo del cliente & operationalización de la visión estratégica para la Estrategia del Público, desarrollada en asociación con el Vicepresidente, Estrategias de Audiencia Ejecutando sobre la visión strategica, poseerán los flujo de trabajo tácticos y implementaciones resultantes, incluyendo: creación de audiencias estratégicas para impulsar el crecimiento, utilización de las mejores tecnologías deterministas de su clase, y documentación continua del trabajo de la estrategia del público Representan a la Strategía del Público como expertos internos en cómo 1P y 3P datos y activación de medios basados en datos pueden conducir negocios y mejorar ROI para clientes, incluida la mejora horizontal y verticalmente alineación de los canales de interés y uso de audiencia para llevar a cabo estrategias mediáticas basadas en los objetivos de comunicación, la adición de datos y procesos determinísticos, y la optimización del rendimiento principal de la atención al cliente, la búsqueda e implementación de recursos personalizados en tiempo real a través de nuestras campañas de mercadotecnia móviles, así como ayudar a definir y optimizar las perspectivas de clientela en todo el mundo. Comprender cómo funcionan las tecnologías de plataformas/datos y ofrecer la capacidad de explicar los conceptos técnicos en términos ordinarios (ser técnicamente experto & entender las oportunidades y limitaciones) Socio con el VP, Estrategia del Audiencia para comprender el panorama de Marketing y Tecnología de Datos y ser capaz de emparejar soluciones con las necesidades específicas de un cliente para impulsar mejor los resultados empresariales clave. Identificar oportunidades para avanzar en el trabajo de audiencia y elaborar propuestas significativas para que los clientes maximizen su estrategia de datos con respecto al gasto publicitario Qualificaciones 6+ años gestionando relaciones a través de jerarquías complejas y capacidad demostrada para influir indirectamente 8+ años de experiencia en medios digitales y tecnología publicitaria Excelentes habilidades orales, escritas y de presentación del cliente Conocimiento técnico profundo de la tecnología publicitaria y marketing, incluyendo servidores de anuncios, creatividad dinámica, streaming video, verificación del anuncio, plataformas de datos de clientes, soluciones de resolución de identidad, DSPs, etc. y la capacidad de traducir estos complejos conceptos técnicos a partes interesadas no técnicas Experiencia profunda en el uso de datos del público para impactar los resultados empresariales mediante estrategias y activaciones mediáticas efectivas Habilidades sólidas de gestión de proyectos Conocimiento fuerte en procesos de planificación, ejecución y medición de medios digitales experiencia previa por parte de agencias preferida Experiencia con éxito administrando múltiples clientes y/o marcas a través de una variedad de tecnologías y plataformas de medición del marketing externo Capacidad demostrada de adaptarse rápidamente a nuevas plataformas publicitarias y tecnológicas desde un entendimiento de alto nivel hasta su implementación (DSP, Ad Servers, Web móvil e in-app tracking deployment experience necessary) y capacitar a miembros del equipo de forma rápida y eficaz sobre estos mismos temas Audiencia Digital y Performance Marketing Data Analytics Preferido Comprensión profunda y experiencia basada en puntos de vista sobre las mejores herramientas interrelacionadas para la información / Datos Públicos, Martech, Tecnología Pública, CRM. Estamos enfocados en fomentar la pertenencia y crear experiencias equitativas e inclusivas para todos los talentos. Publicis Groupe proporciona programas de beneficios y políticas sólidos e inclusivos para apoyar las necesidades cambiantes y diversas de nuestro talento y permitir que cada persona crezca y prospere. Nuestro paquete de beneficios incluye cobertura médica, odontología, visión, discapacidad, 401K, así como licencia parental y familiar, asistencia para formar familia, reembolso de matrícula y tiempo libre flexible. Si necesita alojamiento o ayuda con el proceso de solicitud o incorporación específicamente, póngase en contacto con USMSTACompliance@publicis.com. Toda su información se mantendrá confidencial según las directrices de EEO. Rango de compensación: $132,715 - $190,680 anualmente. Este es el rango de pago del beneficio temporal que cree pagar por esta posición a lo largo de este período. Para los puestos de trabajo regulares, la Compañía ofrecerá cobertura médica, odontología, visión, discapacidad, 401k y tiempo libre remunerado.