Director, Marketing Job at Southern Land Company in Nashville

Get AI-powered advice on this job and more exclusive features. Position Overview Our full-service company is an award-winning, multifamily, mixed-use, and residential developer with expertise in the creation, design, and construction of single family, retail, office, and multi-family communities. Position Summary The Marketing Director will lead comprehensive marketing initiatives for master-planned community developments in the Nashville market. This leadership role combines strategic planning with hands-on execution to maximize home sales velocity and build lasting community brand equity. You will work at the intersection of creative and digital marketing, customer insights, and business strategy while managing the execution of a high-performing community marketing program. Essential Functions Brand & Customer Experience Leadership Develop and execute a distinctive community brand strategy that differentiates our development in the marketplace Ensure consistent brand delivery across all customer touchpoints including Welcome Centers, digital platforms, builder partnerships, real estate networks, and community events Create compelling customer experiences that drive engagement and accelerate the sales process Develop and implement comprehensive annual marketing plans and budgets that achieve Manage and direct relationships with advertising agencies, PR firms, and corporate marketing resources Lead customer nurturing programs and conversion optimization initiatives Develop targeted strategies for customer, builder, and real estate agent relationships Manage the marketing budget and optimize allocations across channels to maximize ROI and sales performance Stay current with marketing and social media trends and platform updates to maximize reach Social Media & Content Management Develop and lead the execution of the community organic social media strategy across platforms Lead the development of engaging, brand-consistent content that showcases community lifestyle, amenities, and available homes Monitor social media engagement metrics and adjust content strategy to optimize engagement, reach, and conversion Collaborate with photography and videography resources to develop high-quality visual content Conduct ongoing market research and competitive analysis to inform strategic decisions Analyze customer segmentation, traffic patterns, sales data, and market share metrics Utilize HubSpot CRM and other marketing technologies to generate actionable insights Monitor and advise regarding product positioning, pricing strategies, and absorption rates versus competition Translate data into strategic recommendations for development and product teams Recruit, coach, and mentor Marketing Manager/Coordinator position(s) Provide strategic guidance and professional development opportunities Share marketing best practices across the organization Cross-Functional Collaboration Coordination with builder marketing and sales teams to provide support and cross-collaboration for campaigns and events that support both builder products and the community Provide insights, integration, and support to SLC Homes sales teams regarding outreach efforts; design and coordinate broker and greater community outreach efforts Coordinate and support onsite lifestyle team; create event strategies that drive prospect traffic and integrate with existing residents Partner with development teams on product planning and community amenity strategies Contribute marketing expertise to community master planning decisions Identify opportunities for community enhancements based on market feedback Knowledge, Skills, and Abilities 7-10 years of marketing experience in real estate development, hospitality, resort, or premium retail environments Proven track record of driving sales growth through strategic marketing initiatives Experience managing marketing budgets and measuring ROI Background in new home building or real estate development preferred Required Education and Experience Bachelor's degree in Marketing, Advertising, Business, or related field 7-10 years in large scale, mixed-use residential real estate/homebuilder marketing with an emphasis on residential lot development and sales to homebuilders and end consumers Core Competencies Analytical Excellence: Strong capability in consumer research, data analysis, and market intelligence Digital Marketing Expertise: Advanced knowledge of CRM systems, social media platforms, and digital marketing tools Content Creation: Ability to develop compelling, targeted marketing content across multiple channels Leadership Skills: Demonstrated success in coaching, mentoring, and team development Communication: Exceptional written, verbal, and presentation skills Project Management: Proven ability to manage multiple priorities, budgets, and timelines effectively Personal Attributes Strategic thinker with strong problem-solving abilities Self-motivated with excellent organizational and time management skills Adaptable and resilient in fast-paced, results-oriented environments Collaborative leader who builds effective relationships at all organizational levels Customer-focused with a passion for creating exceptional experiences Company Overview Southern Land Company believes that community is the heart of every successful development project. With that as our starting point, we create residential developments around the country that provide a generous, comfortable lifestyle to those that call them home. In support of our single family and multifamily projects, we also undertake key retail, office, and recreation developments to craft convenient, complete communities. We believe in big ideas and paying attention to every detail required to realize them. A strong brand recognized for quality, performance, and artistry Guiding principles of creativity and innovation An open mind for new ideas and creative methods A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more! Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive work place that embraces diverse backgrounds, life experiences and perspectives. Southern Land Company offers a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug Free Workplace. For more information, please visit our website at www.southernland.com. The above information is an illustration of the general nature and level of work performed by the employee within this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the Company and employee and is subject to change by the Company as the needs of the Company and requirements of the job change. Why Southern Land? We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr