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Expedia Group

Senior Product Marketing Manager

Expedia Group, Chicago, Illinois, United States, 60290

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Overview

This range is provided by Expedia Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $155,000.00/yr - $217,000.00/yr Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. About The Team Travel Partnerships and Advertising helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions. Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies. Make An Impact! Our Vacation Rental Supply Product Marketing team is seeking a highly strategic and execution focused Senior Product Marketing Manager focused on offer management. In this net new, high-impact role, you will serve as the architect of our product packaging and solution selling strategy, guiding how we bring differentiated value to market. You will define the frameworks, governance, and decision-making models that ensure our product offers not only resonate with partners but also advance long-term business objectives. As a key member of the product marketing team, you will partner cross-functionally with product marketing, growth marketing, product, strategy, commercial sales and analytics to define offer strategy, orchestrate go-to-market execution, and measure impact. You will play a critical role in ensuring that every partner-facing offer is both market-relevant and aligned to business objectives. This is an opportunity to shape the future of our growth engine and establish offer management as a core strategic discipline for our GTM strategic efforts. In The Role, You Will Define the vision and long-term roadmap for offer management within the product marketing function Establish governance frameworks and decisioning models to ensure consistency, relevancy, scalability, and profitability of offers. Lead the development of holistic solution selling strategies that balance acquisition, retention, and monetization. Leverage customer insights, competitive intelligence, and market trends to inform offer design. Partner with product marketing, growth marketing, product, strategy, commercial sales and analytics to align offers with value propositions, product market fit, and business objectives. Ensure operational readiness and scalability of offers across systems and channels. Define success metrics, track offer performance, and deliver insights that guide optimization and provide regular reporting on offer impact and ROI Experience And Qualifications 8+ years of experience in Solution Marketing, Pricing/Packaging, Offer Management, or related roles in a B2B tech environment Required proven success in designing and executing product bundled offers that drive adoption, retention, or revenue growth. Required experience building frameworks for product segmentation & bundling in a consulting or strategy capacity. Required experience integrating segmentation into GTM and commercial motions Strong business acumen with the ability to balance customer value with financial impact. Excellent cross-functional collaboration skills, with experience influencing stakeholders across product marketing, growth marketing, product, strategy, commercial sales and analytics Analytical mindset with experience leveraging data to drive decisions. Comfort using data to make tradeoffs between volume, margin, and long-term retention. Exceptional communication skills, both written and verbal, with the ability to clearly articulate complex strategies. Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Chicago is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing and Sales Industries

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