University of Massachusetts Amherst
Associate Director of Marketing (Hybrid Opportunity)
University of Massachusetts Amherst, Amherst, Massachusetts, us, 01002
Associate Director of Marketing (Hybrid Opportunity)
Join to apply for the
Associate Director of Marketing (Hybrid Opportunity)
role at
University of Massachusetts Amherst . About UMass Amherst
The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450 acres in Western Massachusetts and offers state-of-the-art facilities for teaching, research, scholarship, and creative activity. The institution advances a diverse, equitable, and inclusive community where everyone feels connected and valued—and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to environmental, social, economic, and technological challenges in our world.
Job Summary
The Associate Director of Marketing leads the planning and implementation of the UMass Amherst Manning College of Information and Computer Sciences (CICS) brand and enrollment marketing strategy, with a focus on graduate program enrollment, rankings influencer, and undergraduate yield campaigns. Working cross-functionally within the college's Marketing and Communications (Marcom) team, this position offers the opportunity to collaborate with academic program managers and college leadership on a wide range of projects that elevate the college’s brand, drive enrollment and revenue growth, and advance the college's vision for computing education, research, and service—Computing for the Common Good.
Essential Functions
Develops and assesses measurable goals and objectives to advance the college’s enrollment and revenue growth strategy, with a focus on graduate program enrollment, rankings influencer, and undergraduate yield campaigns. Leads the design, creation, and distribution of marketing assets across digital and traditional media in collaboration with program leads and senior leadership. Oversees digital agency relationships; collaborates with UMass Amherst University Relations to ensure activities and assets are aligned with university brand positioning and strategy. Consults with University IT and CRM teams to maximize Salesforce Marketing Cloud and other digital platforms for audience segmentation, automation, and analytics. Monitors higher education marketing trends and competitive activity to inform decision-making and optimize performance. Coordinates with other members of the CICS Marcom team, as well as with faculty and staff across CICS on projects to meet the college’s strategic goals.
Other Functions
Performs other duties as assigned.
Minimum Qualifications
Bachelor's Degree and five (5) years' marketing experience; or Master's Degree or higher in marketing, communications, or business administration and three (3) years of marketing experience; or Associate's Degree with eight (8) years of marketing experience; or a High School diploma with more than ten (10) years' marketing experience. Strong analytical, organizational, and project management skills, with ability to manage multiple priorities with competing deadlines in a fast-paced environment. Excellent oral and written communication and storytelling skills, including the ability to write persuasive copy for a variety of channels and audiences. Proficiency with CRM and marketing automation tools such as Salesforce Marketing Cloud. Collaborative, adaptable, and solution-oriented mindset with the ability to work effectively and maintain harmonious relationships across diverse teams. Independent initiative and the ability to stay on task with minimal supervision; willingness to take on a variety of tasks related to the successful operation of the Marcom team. Proven experience understanding data, systems, business analytics, metrics, and KPIs to make data-informed decisions. Ability to adhere to university policies and procedures. Ability to handle confidential information with discretion. Strong computer skills including at least intermediate expertise with email, calendar systems (Outlook or Google), word processing (Microsoft Word or Google Docs), spreadsheets (Microsoft Excel or Google Sheets), and databases (Microsoft Access or FileMaker).
Preferred Qualifications
Master's Degree in marketing, communications, business administration, or related field. Experience leading digital marketing campaigns or agency relationships for undergraduate, graduate, or professional programs. Experience using Salesforce CRM and Marketing Cloud. General knowledge of the university's mission, purpose, and goals.
Physical Demands/Working Conditions
Typical office environment activity.
Work Schedule
Monday-Friday, 8:30am-5:00pm. Occasional nights and weekends required. Hybrid work schedule as defined by the University; under the Professional Staff Union collective bargaining agreement.
Salary Information
PSU Level 27; Exempt Hiring Ranges.
Special Instructions to Applicants
Along with the online application, please submit a resume. References will be checked at the finalist stage. Please be prepared to provide the names and contact information for three professional references. The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.
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Join to apply for the
Associate Director of Marketing (Hybrid Opportunity)
role at
University of Massachusetts Amherst . About UMass Amherst
The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450 acres in Western Massachusetts and offers state-of-the-art facilities for teaching, research, scholarship, and creative activity. The institution advances a diverse, equitable, and inclusive community where everyone feels connected and valued—and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to environmental, social, economic, and technological challenges in our world.
Job Summary
The Associate Director of Marketing leads the planning and implementation of the UMass Amherst Manning College of Information and Computer Sciences (CICS) brand and enrollment marketing strategy, with a focus on graduate program enrollment, rankings influencer, and undergraduate yield campaigns. Working cross-functionally within the college's Marketing and Communications (Marcom) team, this position offers the opportunity to collaborate with academic program managers and college leadership on a wide range of projects that elevate the college’s brand, drive enrollment and revenue growth, and advance the college's vision for computing education, research, and service—Computing for the Common Good.
Essential Functions
Develops and assesses measurable goals and objectives to advance the college’s enrollment and revenue growth strategy, with a focus on graduate program enrollment, rankings influencer, and undergraduate yield campaigns. Leads the design, creation, and distribution of marketing assets across digital and traditional media in collaboration with program leads and senior leadership. Oversees digital agency relationships; collaborates with UMass Amherst University Relations to ensure activities and assets are aligned with university brand positioning and strategy. Consults with University IT and CRM teams to maximize Salesforce Marketing Cloud and other digital platforms for audience segmentation, automation, and analytics. Monitors higher education marketing trends and competitive activity to inform decision-making and optimize performance. Coordinates with other members of the CICS Marcom team, as well as with faculty and staff across CICS on projects to meet the college’s strategic goals.
Other Functions
Performs other duties as assigned.
Minimum Qualifications
Bachelor's Degree and five (5) years' marketing experience; or Master's Degree or higher in marketing, communications, or business administration and three (3) years of marketing experience; or Associate's Degree with eight (8) years of marketing experience; or a High School diploma with more than ten (10) years' marketing experience. Strong analytical, organizational, and project management skills, with ability to manage multiple priorities with competing deadlines in a fast-paced environment. Excellent oral and written communication and storytelling skills, including the ability to write persuasive copy for a variety of channels and audiences. Proficiency with CRM and marketing automation tools such as Salesforce Marketing Cloud. Collaborative, adaptable, and solution-oriented mindset with the ability to work effectively and maintain harmonious relationships across diverse teams. Independent initiative and the ability to stay on task with minimal supervision; willingness to take on a variety of tasks related to the successful operation of the Marcom team. Proven experience understanding data, systems, business analytics, metrics, and KPIs to make data-informed decisions. Ability to adhere to university policies and procedures. Ability to handle confidential information with discretion. Strong computer skills including at least intermediate expertise with email, calendar systems (Outlook or Google), word processing (Microsoft Word or Google Docs), spreadsheets (Microsoft Excel or Google Sheets), and databases (Microsoft Access or FileMaker).
Preferred Qualifications
Master's Degree in marketing, communications, business administration, or related field. Experience leading digital marketing campaigns or agency relationships for undergraduate, graduate, or professional programs. Experience using Salesforce CRM and Marketing Cloud. General knowledge of the university's mission, purpose, and goals.
Physical Demands/Working Conditions
Typical office environment activity.
Work Schedule
Monday-Friday, 8:30am-5:00pm. Occasional nights and weekends required. Hybrid work schedule as defined by the University; under the Professional Staff Union collective bargaining agreement.
Salary Information
PSU Level 27; Exempt Hiring Ranges.
Special Instructions to Applicants
Along with the online application, please submit a resume. References will be checked at the finalist stage. Please be prepared to provide the names and contact information for three professional references. The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.
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