Creative Director Job at Inside Higher Ed in Miami

Overview

Job title: Creative Director at Inside Higher Ed. This is a Professional Exempt Contractual (PEC) position with an annual contract reflecting the base salary within the fiscal year (July 1–June 30) issued after ratification by the District Board of Trustees. Location: Wolfson Campus. Regular, Full-Time. Job ID: 1008782. Salary: $94,419 – $118,024. Department: Marketing and Communications. Reports To: AVP Marketing and Branding. Closing Date: December 16, 2025. First Review Date: October 1, 2025.

What you will be doing

• Leads, inspires, and mentors a team of creative professionals to push boundaries and deliver exceptional, brand-elevating work
• Provides guidance and direction to ensure the highest quality of creative output and adherence to project timelines and objectives
• Fosters a collaborative and innovative work environment that encourages creativity and professional growth
• Leads the ideation and execution of breakthrough brand and enrollment campaigns that captivate audiences and amplify the College’s voice across all platforms
• Oversees the design and production of marketing materials, including print and digital to streaming, signage, and multimedia—ensuring each piece is visually stunning, strategically sound, and on-brand
• Partners with external agencies and vendors to ensure creative deliverables meet quality standards, timelines, and budget requirements
• Ensures all creative work is accessible to all and in compliance with ADA standards
• Ensures consistency in design and messaging across all marketing channels and platforms
• Stays abreast of industry trends, best practices, and emerging technologies to inform creative direction and innovation
• Develops and maintains creative guidelines and standards to ensure brand consistency and integrity across all marketing materials and communications
• Provides guidance and training to internal stakeholders on brand identity, design principles, and best practices
• Oversees all work completed by the design team, ensuring it meets the highest standards of quality, accuracy, and professionalism
• Conducts regular reviews and evaluations to assess performance and provide constructive feedback for improvement
• Performs other related duties as assigned

What you need to succeed

• Master’s degree from an accredited college/university in Graphic Design, Visual Arts, Marketing, Communications, or a related field and five (5) years of experience in design, marketing, brand development, or a related field with a proven track record of success; or Bachelor’s degree from an accredited college/university and nine (9) years of directly related experience
• Must demonstrate a strong design and creative direction background with a portfolio of work
• Knowledge and understanding of College organization, goals and objectives, and policies and procedures
• Proven ability to motivate, engage and work collaboratively across teams and departments
• Experience and ability to work with creative staff and provide leadership and direction in a creative team environment
• Proven mentoring and team-building skills, including strong ability to provide clear creative direction and helpful feedback
• Excellent creativity, graphic design and communication skills. Expertise and demonstrated ability in design fundamentals
• Proven understanding of brand architecture, brand identity and brand positioning
• Ability to translate communications strategies into engaging, authentic, and effective creative work
• Knowledge of current industry trends and techniques, including video production, user experience design, social media trends, and other digital communications approaches
• Understanding of marketing in print, electronic and online media and how each differs in execution
• Demonstrated written and oral skills; success in performing complex tasks; prioritizing multiple projects; investigating, analyzing information and drawing conclusions
• Proficiency in design software, including Adobe Photoshop, InDesign, Illustrator, and other relevant tools and Microsoft Office suite
• Excellent presentation skills and communication abilities; capable of representing the department and its work to college leadership
• Experience following and improving production processes across creative formats, including brand, print, editorial, digital, and video projects
• Ability to meet deadlines and possesses extensive experience in leading and managing creative teams in a fast-paced environment
• Knowledge of Associated Press style
• Ability to work flexible hours that can include weekends and evenings
• Ability to travel to various campus locations as needed
• Ability to work with students, faculty, and staff

Essential Position

This function/position has been designated as essential. In the event of an institutional emergency, employees in such positions may be required to remain at their work location or report to work to protect, recover, and continue operations.

Additional Requirements

The final candidate is to successfully complete a background screening and reference check process.