Global Technology Partner Marketing Lead
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We build solutions that touch more than 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Position Overview
As part of the Global Technology Partner Marketing team within the Global Partner Marketing organization, this role supports SAP’s partner ecosystem, drives brand awareness, customer engagement, and revenue opportunities for both SAP and our partners, by delivering successful partner experiences and modern marketing programs. We’re looking for a talented, self‑directed, positive, collaborative, and highly motivated Marketing Manager with strong digital and stakeholder management experience to join our team. The new colleague reports to the Head of Global Technology Partner Marketing and will be a data‑driven marketer who brings new ideas, focus, and dedication to the job every day.
Key Responsibilities and Tasks
- Learn business priorities for the SAP and Microsoft technology partnership with internal stakeholders (e.g., partner business managers), including products, business model, challenges, marketing needs, GTM strategies, and KPIs.
- Develop a comprehensive marketing strategy, integrated plan, and program architecture that supports the partnership’s business priorities and delivers the best marketing performance for both partner and SAP.
- Identify relevant, targeted, customer‑centric, joint marketing initiatives.
- Design and execute innovative, impactful, cost‑effective, and measurable programs and campaigns tightly aligned to the partnership’s business objectives.
- Collaborate with the partner, business development, corporate marketing, product marketing, field marketing, sales, creative agencies (as needed), and other content creators to identify, curate, and customize high‑performing, measurable assets and programs, including product and partnership messaging, top‑of‑funnel thought leadership and awareness content, global demand generation activities and program integrations across key regional teams, marketing assets for syndication in partner‑owned newsletters, press releases, and digital media channels (e.g., social media, web), and further asset amplification on SAP‑owned marketing platforms and channels (e.g., web, social, community, PR).
- Ensure all programs have clear and measurable success metrics, champion a “test and learn” optimization approach, analyze and optimize partner marketing program performance to increase partner engagement and continuously improve program success metrics.
- Support and contribute to internal communication vehicles to update, educate, and share success stories, share and syndicate best practices, high‑performing programs, and strategies with extended project teams.
- Align with partnership stakeholders to ensure marketing programs closely align to business and sales goals for each partnership and continuously evangelize your marketing strategy, plans, and results while collaborating for ongoing refinement.
- Manage program budgets/resources (owned, stakeholders’ and/or partner‑contributed) and vendors required to support program execution.
Is This You?
- Bachelor’s or Master’s degree in Marketing or equivalent experience.
- 5+ years of experience in Partner Marketing/Business Development.
- Excellent writing and communication skills.
- Strong digital footprint desired; knowledge of digital marketing a must.
- Number‑ and data‑driven marketing mindset: analytical, detail‑oriented, and data‑skilled.
- Experience in the high‑tech sector and B2B marketing know‑how preferred.
- Strong people skills related to trust building, empowerment, motivation, and teamwork.
Success is what you make it. At SAP, we help you make it your own. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment, apply now. Successful candidates may be required to undergo a background verification with an external vendor.
Bring out your best. SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.
We win with inclusion. SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. We believe we are made stronger by the unique capabilities and qualities that each person brings, and we invest in our employees to inspire confidence and help everyone realize their full potential.
SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you need assistance navigating our website or completing your application, email Recruiting Operations Team at
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes toward an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. The targeted combined range for this position is 142,500 – 242,300 USD. The actual amount offered will be within that range, dependent upon key aspects of each case including education, skills, experience, scope of the role, location, etc. Any SAP variable incentive includes a targeted dollar amount; actual payout is dependent on company and personal performance. Please refer to SAP North America Benefits for a summary of benefits and eligibility requirements.
Requisition ID: | Work Area: Marketing | Expected Travel: 0‑10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI‑Hybrid
Nearest Major Market: Miami
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