TikTok
Marketing Operations Lead, Global Business Marketing
Overview
The Integrated Operations team is responsible for enabling the Global Business Marketing (GBM) team to do impactful work at scale. The department oversees software and marketing automation solutions, budget management, and measurement and reporting infrastructure. The team also helps govern ways of working between global and regional teams and helps to strengthen employee engagement.
We are seeking a strategic and operationally-minded Marketing Operations veteran to lead and evolve the teams, tools, and processes that govern the way GBM operates. This role is essential in driving scalable systems, development and adoption of measurement tools and standards, and facilitating operational alignment across the entire GBM organization. You’ll work cross-functionally with MSO, SMB, and Marketing Leadership to ensure that our systems, data, and processes support revenue growth and customer lifecycle management in a complex B2B environment.
Responsibilities
Systems & Tools
Own the B2B marketing technology stack, including CRM, MAP (e.g. HubSpot), ABM platforms, and analytics tools
Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
Measurement & Reporting
Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
Revenue Operations Alignment
Partner closely with Monetization Strategy, Sales Ops, and Business Operations to align on lead management, ABM-strategies, funnel definitions, and contact governance
Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
Translate GTM strategies into operational workflows that accelerate demand generation and product adoption
Global Localization Management
Lead a high-functioning localization team to support the creation and delivery of regionally relevant content across languages and markets
Ensure speed, scale, and cultural nuance are delivered to meet business needs
Qualifications Minimum Qualifications
Leadership years of experience in B2B marketing operations or general marketing leadership with at least 5+ years in a senior leadership capacity.
Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics.
Proven experience leading marketing operations for global teams with complex technology stacks.
Expertise in revenue marketing, ABM and data-driven campaign execution.
Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams.
Preferred Qualifications
Experience managing centers of excellence and global localization functions is a plus.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
For Pay Transparency Compensation Description (Annually) The base salary range for this position in the selected city is $141000 - $255600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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We are seeking a strategic and operationally-minded Marketing Operations veteran to lead and evolve the teams, tools, and processes that govern the way GBM operates. This role is essential in driving scalable systems, development and adoption of measurement tools and standards, and facilitating operational alignment across the entire GBM organization. You’ll work cross-functionally with MSO, SMB, and Marketing Leadership to ensure that our systems, data, and processes support revenue growth and customer lifecycle management in a complex B2B environment.
Responsibilities
Systems & Tools
Own the B2B marketing technology stack, including CRM, MAP (e.g. HubSpot), ABM platforms, and analytics tools
Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
Measurement & Reporting
Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
Revenue Operations Alignment
Partner closely with Monetization Strategy, Sales Ops, and Business Operations to align on lead management, ABM-strategies, funnel definitions, and contact governance
Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
Translate GTM strategies into operational workflows that accelerate demand generation and product adoption
Global Localization Management
Lead a high-functioning localization team to support the creation and delivery of regionally relevant content across languages and markets
Ensure speed, scale, and cultural nuance are delivered to meet business needs
Qualifications Minimum Qualifications
Leadership years of experience in B2B marketing operations or general marketing leadership with at least 5+ years in a senior leadership capacity.
Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics.
Proven experience leading marketing operations for global teams with complex technology stacks.
Expertise in revenue marketing, ABM and data-driven campaign execution.
Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams.
Preferred Qualifications
Experience managing centers of excellence and global localization functions is a plus.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
For Pay Transparency Compensation Description (Annually) The base salary range for this position in the selected city is $141000 - $255600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
IsExpired: false
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