Alp-n-Rock
Overview
This role is best suited for someone with a strong foundation in e-commerce and digital marketing who is eager to continue growing their skills in a creative, fast-paced environment. The E-Commerce Coordinator will play an integral role in supporting the Marketing Director and Creative Merchandising & Visual Content Director across campaign execution, reporting, website/content management, and creative production. The ideal candidate brings hands-on experience, strong organizational skills, and the ability to anticipate needs while also demonstrating curiosity and a drive to expand their expertise. This position requires a proactive, detail-oriented, and adaptable team player who thrives in a collaborative environment and is ready to take ownership while continuing to learn. Key Responsibilities
E-Commerce Support & Site Management Manage Shopify product uploads and tagging in preparation for collection launches. Assist with site merchandising in order to optimize the website for KPIs. Monitor the site to ensure content accuracy, image quality, and brand consistency. Support seasonal site updates and content refreshes in collaboration with the creative team.
SEO Write and maintain alt text to support SEO and accessibility. Run weekly and monthly SEO reports including site audit, backlink audit, and orphan page report. Write SEO copy for PDPs, collection pages, and style edits.
Reporting & Data Preparation Pull and analyze website and email/SMS data to distill into key takeaways for the marketing team. Run key reports in Shopify and identify areas of optimization to increase revenue.
Creative Support & Production Support asset organization, file management, and seasonal content preparation. Assist on photo shoots as a production assistant, helping with organization, styling support, and ensuring all creative assets are captured.
Marketing Support Manage daily campaign sends in Klaviyo (email) and Attentive (SMS) including setup, QA, and audience segmentation. Manage cross-functional alignment with creative and merchandising teams. Jump in across tasks to ensure the smooth execution of marketing and e-commerce initiatives.
Qualifications
Minimum 3 years of experience in e-commerce and digital marketing (fashion or apparel industry preferred). Strong experience with MS Excel Experience with Google Analytics Experience with SEMRush or other SEO Software Working knowledge of Shopify Plus Experience with Klaviyo (or other e-mail platform) and Attentive (or other SMS platform) Experience with Asana is a plus Experience with Matrixify is a plus Highly organized with strong project management skills and attention to detail Analytical mindset with comfort compiling and presenting data Proactive, resourceful, and eager to learn all aspects of e-commerce and digital marketing Collaborative team player with a positive attitude and willingness to help where needed
What We Offer
A creative and supportive work environment where your ideas are valued. Opportunities for professional growth across marketing, creative, and e-commerce disciplines. The chance to contribute to a purpose-driven brand blending luxury, sustainability, and social impact. Competitive benefits including PTO, sick time, medical, dental and vision insurance and 401k. Free Alp N Rock product.
Location
Job is mostly remote with one to two in-office days per month. Candidate must be located in southern California.
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This role is best suited for someone with a strong foundation in e-commerce and digital marketing who is eager to continue growing their skills in a creative, fast-paced environment. The E-Commerce Coordinator will play an integral role in supporting the Marketing Director and Creative Merchandising & Visual Content Director across campaign execution, reporting, website/content management, and creative production. The ideal candidate brings hands-on experience, strong organizational skills, and the ability to anticipate needs while also demonstrating curiosity and a drive to expand their expertise. This position requires a proactive, detail-oriented, and adaptable team player who thrives in a collaborative environment and is ready to take ownership while continuing to learn. Key Responsibilities
E-Commerce Support & Site Management Manage Shopify product uploads and tagging in preparation for collection launches. Assist with site merchandising in order to optimize the website for KPIs. Monitor the site to ensure content accuracy, image quality, and brand consistency. Support seasonal site updates and content refreshes in collaboration with the creative team.
SEO Write and maintain alt text to support SEO and accessibility. Run weekly and monthly SEO reports including site audit, backlink audit, and orphan page report. Write SEO copy for PDPs, collection pages, and style edits.
Reporting & Data Preparation Pull and analyze website and email/SMS data to distill into key takeaways for the marketing team. Run key reports in Shopify and identify areas of optimization to increase revenue.
Creative Support & Production Support asset organization, file management, and seasonal content preparation. Assist on photo shoots as a production assistant, helping with organization, styling support, and ensuring all creative assets are captured.
Marketing Support Manage daily campaign sends in Klaviyo (email) and Attentive (SMS) including setup, QA, and audience segmentation. Manage cross-functional alignment with creative and merchandising teams. Jump in across tasks to ensure the smooth execution of marketing and e-commerce initiatives.
Qualifications
Minimum 3 years of experience in e-commerce and digital marketing (fashion or apparel industry preferred). Strong experience with MS Excel Experience with Google Analytics Experience with SEMRush or other SEO Software Working knowledge of Shopify Plus Experience with Klaviyo (or other e-mail platform) and Attentive (or other SMS platform) Experience with Asana is a plus Experience with Matrixify is a plus Highly organized with strong project management skills and attention to detail Analytical mindset with comfort compiling and presenting data Proactive, resourceful, and eager to learn all aspects of e-commerce and digital marketing Collaborative team player with a positive attitude and willingness to help where needed
What We Offer
A creative and supportive work environment where your ideas are valued. Opportunities for professional growth across marketing, creative, and e-commerce disciplines. The chance to contribute to a purpose-driven brand blending luxury, sustainability, and social impact. Competitive benefits including PTO, sick time, medical, dental and vision insurance and 401k. Free Alp N Rock product.
Location
Job is mostly remote with one to two in-office days per month. Candidate must be located in southern California.
#J-18808-Ljbffr