The MJ Companies
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About The Job
The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies. This role is responsible for executing and optimizing our digital marketing efforts across all channels to drive awareness, engagement, and conversions. The digital marketing specialist will collaborate across teams to ensure our digital presence supports our brand strategy, engages our audiences, and drives measurable results. Essential Functions
Digital Campaign Management: Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversions. Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions. Execute and analyze email marketing campaigns, including audience segmentation, A/B testing, automation workflows, and performance tracking. Develop, schedule, and publish engaging content for social media channels; monitor performance and engagement. Website & Conversion Optimization: Optimize website performance; conduct landing page testing and implement conversion rate optimization (CRO) best practices. Manage, update, and optimize website content for performance and user experience. Analytics & Reporting: Track and analyze performance across all digital channels using Google Analytics, SEMrush, and other measurement tools. Develop dashboards and regular reports highlighting KPIs, ROI, and campaign performance. Leverage data to make recommendations that improve campaign performance and marketing effectiveness. Content & Brand Alignment: Ensure all digital touchpoints reflect consistent brand voice, messaging, and visual identity. Contribute to broader marketing initiatives, including integrated campaign planning and execution. Competencies Required
Adaptability: Responds quickly to change and adapts approach, goals, and methods to achieve solutions in dynamic situations. Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. Manages Ambiguity: Demonstrates a proactive, solution-oriented approach and handles tasks with incomplete information; makes informed decisions to maintain momentum. Analytical: Uses data-driven approaches to solve problems and optimize outcomes; identifies trends to improve problem-solving. Drives Results: Consistently achieves goals and delivers high-quality outcomes. Outcomes & Measures of Success
Increased Conversion Rate and ROI across paid, organic, and owned channels. Brand Visibility & Engagement across key platforms. Campaign Effectiveness in terms of growth in performance, lead generation, and efficiency. Website Performance and user experience improvements through ongoing optimization. Project Timeliness and cross-functional collaboration. Quality Assurance in all marketing outputs. Business Acumen: understanding of our business, products, services, and competition. Education
Bachelor’s degree in marketing, communications, business, or a related field. Knowledge & Experience
3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment. Ability to analyze performance data, derive insights, and optimize campaigns. Exceptional written and verbal communication skills with strong attention to detail. Ability to prioritize tasks and apply critical thinking in problem solving. Ability to meet deadlines in a fast-paced, changing environment. Technical Functions
Proficiency with digital tools including Google Ads, Google Analytics, SEO/SEM tools (e.g., SEMrush), and social media ad managers. Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Marketo), including campaign setup, lead nurturing workflows, and reporting. Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities. Physical demands include sitting, talking, hearing, seeing, standing, walking, lifting (25 pounds), grasping, reaching, pushing, pulling, repetitive hand and arm motion, and fine finger manipulation in the use of a computer. Please note this success profile is designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Seniority level
Entry level Employment type
Full-time Job function
Marketing Industries
Translation and Localization Referrals increase your chances of interviewing at The MJ Companies by 2x Get notified about new Digital Marketing Specialist jobs in Nashville, TN.
#J-18808-Ljbffr
The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies. This role is responsible for executing and optimizing our digital marketing efforts across all channels to drive awareness, engagement, and conversions. The digital marketing specialist will collaborate across teams to ensure our digital presence supports our brand strategy, engages our audiences, and drives measurable results. Essential Functions
Digital Campaign Management: Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversions. Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions. Execute and analyze email marketing campaigns, including audience segmentation, A/B testing, automation workflows, and performance tracking. Develop, schedule, and publish engaging content for social media channels; monitor performance and engagement. Website & Conversion Optimization: Optimize website performance; conduct landing page testing and implement conversion rate optimization (CRO) best practices. Manage, update, and optimize website content for performance and user experience. Analytics & Reporting: Track and analyze performance across all digital channels using Google Analytics, SEMrush, and other measurement tools. Develop dashboards and regular reports highlighting KPIs, ROI, and campaign performance. Leverage data to make recommendations that improve campaign performance and marketing effectiveness. Content & Brand Alignment: Ensure all digital touchpoints reflect consistent brand voice, messaging, and visual identity. Contribute to broader marketing initiatives, including integrated campaign planning and execution. Competencies Required
Adaptability: Responds quickly to change and adapts approach, goals, and methods to achieve solutions in dynamic situations. Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. Manages Ambiguity: Demonstrates a proactive, solution-oriented approach and handles tasks with incomplete information; makes informed decisions to maintain momentum. Analytical: Uses data-driven approaches to solve problems and optimize outcomes; identifies trends to improve problem-solving. Drives Results: Consistently achieves goals and delivers high-quality outcomes. Outcomes & Measures of Success
Increased Conversion Rate and ROI across paid, organic, and owned channels. Brand Visibility & Engagement across key platforms. Campaign Effectiveness in terms of growth in performance, lead generation, and efficiency. Website Performance and user experience improvements through ongoing optimization. Project Timeliness and cross-functional collaboration. Quality Assurance in all marketing outputs. Business Acumen: understanding of our business, products, services, and competition. Education
Bachelor’s degree in marketing, communications, business, or a related field. Knowledge & Experience
3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment. Ability to analyze performance data, derive insights, and optimize campaigns. Exceptional written and verbal communication skills with strong attention to detail. Ability to prioritize tasks and apply critical thinking in problem solving. Ability to meet deadlines in a fast-paced, changing environment. Technical Functions
Proficiency with digital tools including Google Ads, Google Analytics, SEO/SEM tools (e.g., SEMrush), and social media ad managers. Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Marketo), including campaign setup, lead nurturing workflows, and reporting. Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities. Physical demands include sitting, talking, hearing, seeing, standing, walking, lifting (25 pounds), grasping, reaching, pushing, pulling, repetitive hand and arm motion, and fine finger manipulation in the use of a computer. Please note this success profile is designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Seniority level
Entry level Employment type
Full-time Job function
Marketing Industries
Translation and Localization Referrals increase your chances of interviewing at The MJ Companies by 2x Get notified about new Digital Marketing Specialist jobs in Nashville, TN.
#J-18808-Ljbffr