City of Wilson, NC
Greenlight Marketing & Communications Coordinator
City of Wilson, NC, Wilson, North Carolina, United States, 27893
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Wilson is a city of around 50,000 people located in the heart of eastern North Carolina. We are about an hour from the Research Triangle and the buzz of the Raleigh area, and you can also quickly reach the North Carolina beaches.
The City of Wilson is known for innovation and outstanding service. We have top-rated, nationally accredited police, fire and recreation departments. Our parks and sports facilities are among the best in the nation, and our Vollis Simpson Whirligig Park is a unique and beautiful attraction that hosts concerts, farmers markets and the N.C. Whirligig Festival among other events. We are in the process of building a downtown field to host a Milwaukee Brewers’ minor league team starting in 2026.
Wilson has the strongest manufacturing base in our part of the state, including tire manufacturing, pharmaceutical and other industries. The Greenlight citywide broadband services help technology-based companies flourish.
In addition to competitive salaries, we offer a best-in-class benefits package that brings additional value to your total compensation. To learn more about our benefits package, click on the ‘Benefits’ tab above.
The hiring range for this position is $63,748.69 (minimum salary) to $87,791.62 (midpoint of range) dependent upon qualifications.
This position performs work in overseeing, promoting, and marketing for the City's Greenlight internet, phone, and cable services to residential and business customers. Success in this position helps to achieve desired sales results. The work consists of varied public relations, marketing, graphic design, social media managementand sales duties.
Major Duties
Oversee marketing of internet, phone, cable, and Gig East programs. Designs and supervises marketing goals and programs. Develops marketing, public relations, advertising and promotional plans and materials, and coordinates media publicity. Gathers information and company with regard to best practices, and keep current on all promotions and marketing offers. Coordinates special events and databases with general marketing programs and systems. Develops marketing, advertising and promotions budgets. Develops and maintains reports and databases designed to evaluate marketing techniques for program effectiveness and strategic improvements. Create digital and print materials including ads, emails, and social content that reflect brand standards. Maintain a content calendar to ensure all deliverables are approved and social media accounts are consistently maintained. Monitor competitor activity, pricing, and promotions through monthly reports with actionable takeaways. Stay current on industry trends and share quarterly insights with leadership. Partner with internal teams and departments to align messaging with product capabilities. Manage relationships with vendors, agencies, and media partners to ensure timely, high-quality deliverables. Performs related tasks. Guidelines
Guidelines include city ordinances, policies, and procedures, and relevant federal and state laws and regulations. These guidelines require judgment, selection, and interpretation in application. Supervisory/Management Responsibility
NA Education/Experience Requirements
Knowledge and level of competency commonly associated with the completion of a baccalaureate degree in a course of study related to the occupational field, or a equivalent combination of education and experience. Experience sufficient to thoroughly understand the diverse objectives and functions of the division/department in order to direct and coordinate work within the division/department, usually interpreted to require three to five years of related experience. North Carolina for the type of vehicle or equipment operated. Knowledge Requirements
Knowledge of public affairs principles and practices as they related to municipal governments and public utilities. Knowledge of City objectives, procedures, and organizational structure. Knowledge of the principles, practices, and techniques of public business administration. Knowledge of the City Code of Ordinances and other regulations, policies, and procedures. Knowledge of the functions, organization, and operations of City departments. Ability to use computers and internet, multi-media and job-related software programs. Ability to communicate ideas effectively, both orally and in writing. Ability to plan, organize, and direct the work of others. Ability to establish and maintain working relationships with officials, subordinates, and other employees, and the general public. Ability to prepare complex records and reports. The work is performed both in an office and in the field selling cable, internet, and phone services.
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Oversee marketing of internet, phone, cable, and Gig East programs. Designs and supervises marketing goals and programs. Develops marketing, public relations, advertising and promotional plans and materials, and coordinates media publicity. Gathers information and company with regard to best practices, and keep current on all promotions and marketing offers. Coordinates special events and databases with general marketing programs and systems. Develops marketing, advertising and promotions budgets. Develops and maintains reports and databases designed to evaluate marketing techniques for program effectiveness and strategic improvements. Create digital and print materials including ads, emails, and social content that reflect brand standards. Maintain a content calendar to ensure all deliverables are approved and social media accounts are consistently maintained. Monitor competitor activity, pricing, and promotions through monthly reports with actionable takeaways. Stay current on industry trends and share quarterly insights with leadership. Partner with internal teams and departments to align messaging with product capabilities. Manage relationships with vendors, agencies, and media partners to ensure timely, high-quality deliverables. Performs related tasks. Guidelines
Guidelines include city ordinances, policies, and procedures, and relevant federal and state laws and regulations. These guidelines require judgment, selection, and interpretation in application. Supervisory/Management Responsibility
NA Education/Experience Requirements
Knowledge and level of competency commonly associated with the completion of a baccalaureate degree in a course of study related to the occupational field, or a equivalent combination of education and experience. Experience sufficient to thoroughly understand the diverse objectives and functions of the division/department in order to direct and coordinate work within the division/department, usually interpreted to require three to five years of related experience. North Carolina for the type of vehicle or equipment operated. Knowledge Requirements
Knowledge of public affairs principles and practices as they related to municipal governments and public utilities. Knowledge of City objectives, procedures, and organizational structure. Knowledge of the principles, practices, and techniques of public business administration. Knowledge of the City Code of Ordinances and other regulations, policies, and procedures. Knowledge of the functions, organization, and operations of City departments. Ability to use computers and internet, multi-media and job-related software programs. Ability to communicate ideas effectively, both orally and in writing. Ability to plan, organize, and direct the work of others. Ability to establish and maintain working relationships with officials, subordinates, and other employees, and the general public. Ability to prepare complex records and reports. The work is performed both in an office and in the field selling cable, internet, and phone services.
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