Zocdoc
Overview
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. By giving patients the ability to see and choose, we empower patients to have more control over their healthcare experience. We are 18 years old and the leader in our space, and we are looking for thoughtful, driven teammates to solve important problems. Your Impact on our Mission: We are seeking a Principal Analyst in Marketing Measurement and Effectiveness to join Zocdoc’s Analytics team. You’ll be embedded within both the Provider Acquisition product team and the Provider Marketing team. In this role, you’ll shape how we measure and optimize the efficiency of our B2B provider acquisition and marketing efforts. You will develop and own marketing measurement frameworks, design attribution and incrementality methodologies, and influence strategy with data-driven insights. You will also own the measurement and data of the Zocdoc.com Provider website, working with Product and Marketing to improve engagement, conversion rate, and overall acquisitions through experimentation and strategic insights. Qualifications and responsibilities below describe the role in more detail. Responsibilities
Provider Acquisition Funnel Analytics: Own measurement of the Zocdoc.com Provider website, collaborating with Product and Marketing to understand user journeys and improve engagement, conversion rate, and overall acquisition through experimentation and top‑of‑funnel optimization. B2B Marketing Analytics: Analyze performance of B2B marketing campaigns, including account-based marketing (ABM) initiatives targeting large accounts; design lift analyses and attribution across channels to inform spend allocation. Attribution & Cost per Acquisition Methodology: Build multi‑touch attribution models, codify cost per acquisition measurement across channels, and establish frameworks for marketing mix modeling and incrementality testing (MMM, Shapley/Markov chain, Bayesian geo holdouts). Experimentation & Causal Inference: Partner with Marketing to design rigorous experiments, set minimum detectable effect thresholds, and ensure robust design for causal inference. Turning Analysis Into Influence: Build executive-ready presentations with structured narratives and actionable recommendations on spend and resource allocation. Cross‑Functional Collaboration: Partner with Marketing, Product, Engineering, and Data teams to ensure clean data flows across the marketing measurement stack. Qualifications
Have 7+ years in marketing analytics, measurement, or effectiveness roles, with proven expertise in MMM, attribution, incrementality, time-series forecasting, causal inference and experimentation Are an expert communicator with the ability to simplify complex findings for diverse audiences, from technical peers to executives, through both oral delivery and compelling written narratives Are a critical thinker who can evaluate multiple solutions, foresee implications, and connect disparate data points into a cohesive recommendation Have meticulous attention to detail — ensuring modeling accuracy, data integrity, and presentation quality in every deliverable Have a growth mindset — embracing new ideas, adapting to changing technology and privacy environments, and actively seeks opportunities to learn and improve Have strong statistical modeling skills in Python or R Have experience partnering across Marketing, Finance, Product, and Engineering Are familiar with data visualization (Looker) and an expert in SQL Experience with B2B marketing analytics, including Account-Based Marketing campaign analysis is a plus Benefits
Flexible, hybrid work environment at our convenient Soho location Unlimited Vacation 100% paid employee health benefit options (including medical, dental, and vision) Commuter Benefits 401(k) with employer funded match Corporate wellness programs with Headspace and Peloton Sabbatical leave (for employees with 5+ years of service) Competitive paid parental leave and fertility/family planning reimbursement Cell phone reimbursement Catered lunch everyday along with beverages and snacks Employee Resource Groups and ZocClubs to promote shared community and belonging Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. About Us: Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. We are committed to equal opportunity employment and welcome applicants from diverse backgrounds. Job Applicants Privacy Notice
#J-18808-Ljbffr
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. By giving patients the ability to see and choose, we empower patients to have more control over their healthcare experience. We are 18 years old and the leader in our space, and we are looking for thoughtful, driven teammates to solve important problems. Your Impact on our Mission: We are seeking a Principal Analyst in Marketing Measurement and Effectiveness to join Zocdoc’s Analytics team. You’ll be embedded within both the Provider Acquisition product team and the Provider Marketing team. In this role, you’ll shape how we measure and optimize the efficiency of our B2B provider acquisition and marketing efforts. You will develop and own marketing measurement frameworks, design attribution and incrementality methodologies, and influence strategy with data-driven insights. You will also own the measurement and data of the Zocdoc.com Provider website, working with Product and Marketing to improve engagement, conversion rate, and overall acquisitions through experimentation and strategic insights. Qualifications and responsibilities below describe the role in more detail. Responsibilities
Provider Acquisition Funnel Analytics: Own measurement of the Zocdoc.com Provider website, collaborating with Product and Marketing to understand user journeys and improve engagement, conversion rate, and overall acquisition through experimentation and top‑of‑funnel optimization. B2B Marketing Analytics: Analyze performance of B2B marketing campaigns, including account-based marketing (ABM) initiatives targeting large accounts; design lift analyses and attribution across channels to inform spend allocation. Attribution & Cost per Acquisition Methodology: Build multi‑touch attribution models, codify cost per acquisition measurement across channels, and establish frameworks for marketing mix modeling and incrementality testing (MMM, Shapley/Markov chain, Bayesian geo holdouts). Experimentation & Causal Inference: Partner with Marketing to design rigorous experiments, set minimum detectable effect thresholds, and ensure robust design for causal inference. Turning Analysis Into Influence: Build executive-ready presentations with structured narratives and actionable recommendations on spend and resource allocation. Cross‑Functional Collaboration: Partner with Marketing, Product, Engineering, and Data teams to ensure clean data flows across the marketing measurement stack. Qualifications
Have 7+ years in marketing analytics, measurement, or effectiveness roles, with proven expertise in MMM, attribution, incrementality, time-series forecasting, causal inference and experimentation Are an expert communicator with the ability to simplify complex findings for diverse audiences, from technical peers to executives, through both oral delivery and compelling written narratives Are a critical thinker who can evaluate multiple solutions, foresee implications, and connect disparate data points into a cohesive recommendation Have meticulous attention to detail — ensuring modeling accuracy, data integrity, and presentation quality in every deliverable Have a growth mindset — embracing new ideas, adapting to changing technology and privacy environments, and actively seeks opportunities to learn and improve Have strong statistical modeling skills in Python or R Have experience partnering across Marketing, Finance, Product, and Engineering Are familiar with data visualization (Looker) and an expert in SQL Experience with B2B marketing analytics, including Account-Based Marketing campaign analysis is a plus Benefits
Flexible, hybrid work environment at our convenient Soho location Unlimited Vacation 100% paid employee health benefit options (including medical, dental, and vision) Commuter Benefits 401(k) with employer funded match Corporate wellness programs with Headspace and Peloton Sabbatical leave (for employees with 5+ years of service) Competitive paid parental leave and fertility/family planning reimbursement Cell phone reimbursement Catered lunch everyday along with beverages and snacks Employee Resource Groups and ZocClubs to promote shared community and belonging Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. About Us: Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. We are committed to equal opportunity employment and welcome applicants from diverse backgrounds. Job Applicants Privacy Notice
#J-18808-Ljbffr