Social Media Marketer
At Perry Weather, we build technology that helps organizations stay safe, operational, and confident when weather conditions change. We combine software, integrated hardware, and real-time data into one cohesive system - giving teams the clarity and tools they need to make faster, smarter decisions when lives, assets, and operations are on the line.
About the Role:
We're seeking a Social Media Marketer to amplify Perry Weather's incredible story. With the world's largest network of connected weather monitoring devices and proprietary data that helps protect people from severe weather, we have powerful stories to tell.
As our Social Media Marketer, you'll transform our community of raving fans into a powerful distribution channel. Through strategic content and authentic storytelling, you'll activate our customers to become brand ambassadors, sharing how Perry Weather has transformed their approach to weather safety and operations.
Location:
Dallas, TX (in office Monday-Friday)
Key Responsibilities:
Strategy & Content Creation:
- Develop and execute a comprehensive social media strategy that leverages our wealth of customer success stories and proprietary weather data
- Create compelling content that showcases real-world impact, from protecting athletes to ensuring workplace safety
- Transform complex weather data and safety insights into engaging, shareable narratives
- Partner with our Creative team to produce high-quality content that captures authentic customer experiences
- Maintain editorial excellence through quality assurance of all social content
- Collaborate with content creators to produce engaging, high-quality, on-brand content that drives community engagement
- Represent Perry Weather at conferences and events, managing real-time social coverage
- Work cross-functionally to ensure social strategy aligns with broader marketing and business objectives
Community Building & Engagement:
- Design activation strategies that empower our passionate customer base to organically share their Perry Weather experiences
- Build programs that turn customer advocates into a megaphone for our brand through curated, relevant content
- Foster relationships across our diverse user base - from athletic departments to construction sites - to surface and amplify success stories
- Develop strategies that showcase our partnerships with leading research and safety organizations
- Continuously iterate content strategy to achieve strong content-market fit across platforms and audiences
Performance & Optimization:
- Monitor, analyze, and report on key performance metrics to continuously refine content strategies
- Manage comprehensive content calendars and provide weekly/monthly reports on engagement, KPIs, and collaboration goals
- Stay current with industry trends, platform updates, and emerging best practices to keep our strategy cutting-edge
- Measure social media impact on website traffic and overall brand objectives