Pocus
Overview We’re looking for a Content Marketer who loves creating magical content, is creative, AI savvy, and has a passion for modern go-to-market. You’re excited to both build the content engine and get into the weeds actually executing on content projects every day (whether all by yourself, tapping freelancers, or AI tools).
Content has been the lifeblood of Pocus’ GTM motion since day 1. We successfully built and dominated the category of Product-Led Sales and we’re now on a mission to do the same for AI Sales Intelligence. This role will play a key role in turning Pocus into the center of conversation for AI and sales, the undisputed hub for learning about all things modern GTM.
In this role, you’ll build high impact content that inspires GTM operators, sparks important debates in the community, and ultimately helps our sales team turn interest into revenue. You won’t just ship boring SEO blog posts, you’ll create free tools, produce podcasts, conduct original research, and more to provide tons of value for our audience.
What you’ll do Develop a sharp content strategy that is aligned with our business goals. You’ll work closely to understand our customers, community, and broader audience to create a roadmap for content.
Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)
Create content that doesn't suck—think viral short-form videos, interactive tools you vibe coded, webinars people actually want to attend, and podcasts.
Collaborate with our community of 4k+ GTM professionals, customers, and internal subject matter experts to produce unique, compelling, and helpful content.
Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t, I need this"
Scale the content machine over time by leveraging agencies, freelancers, and AI tools.
Build co-marketing partnerships with adjacent companies because we can't revolutionize GTM in a silo.
Take risks and have fun. Stand out — our brand is magical and boring SEO-stuffed blog posts need not apply.
What you bring 5+ years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply).
Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what’s new and trendy, ready to spin up content or slide into a GTM influencer's DM.
Clear, crisp, and engaging writing style that can make big ideas seem simple. You’re adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose).
Deeply creative and able to use this superpower to produce original, thought provoking, and very on brand content across multiple channels.
AI pro that can go beyond "I use ChatGPT sometimes" — you’re comfortable with Claude, and bonus points if you’ve played with AirOps, Tofu, Opus Clip, or other cutting-edge tools
Distribution-first mindset — you don’t just create content, you think about how it spreads from day one. Exceptional ability to reverse engineer hype by leveraging network, tapping influencers, and more.
Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time.
High agency & high performance bar — you like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar.
Bonus points You’ve gone viral more than once in the B2B space for your content
You've dabbled in community before and understand the magic of bringing people together and how to leverage this channel for content.
PMM experience is a plus — you can write product-focused content that doesn't read like a manual.
About Pocus Pocus exists to supercharge GTM teams. We make every rep a 10x seller. With Pocus, organizations can have fewer, better reps to drive increased pipeline and revenue.
We’ve created the world’s most powerful, AI-native prospecting platform.
Pocus influences nearly half a billion in pipeline per quarter for our customers. We’re trusted by high growth companies like Asana, Monday, Canva, and Miro where Pocus powers up to 50% of their pipeline and eliminates 10+ hrs of work per rep per week.
Pocus has hundreds of always-on AI agents doing the manual, tedious work of researching & prospecting so that reps can do what they do best: sell. With Pocus AI agents working for them, rep days are simplified. Reps get alerts when compelling events happen, account plans are generated by AI, and agents recommend who to reach out to with the next best action. We’re fortunate to be backed by First Round, Coatue, and execs like CEO Zoom, CPO Adobe, CRO OpenAI, who are helping us usher in this future of sales.
Why work at Pocus? Customers love Pocus - Asana, Miro, Canva, ClickUp and more trust us to run their GTM
Proven product ROI - we generate on average 500M in pipeline for customers every quarter (and it’s growing)
Great investors - backed by Coatue, First Round, GTMFund and top GTM operators
Perks and benefits:
Best in class medical, dental, and vision plans through our PEO
A monthly wellness stipend to help support you in your health goals
401K through Guideline to help you invest in your future
Access to mentorship programs through First Round Capital for personal growth and development
10 company holidays and discretionary vacation with a baseline requirement of 2 weeks / year. We work hard but don’t want you to burn out!
Work from home stipend to help you set up your home office
At Pocus, we’re looking for people who are humble overachievers with an ownership mentality and a love for building. If this sounds like you, we encourage you to apply, even if your skills don’t perfectly match our job descriptions (especially if you’re making a career change or are insanely passionate about Product-Led Sales!). At Pocus, we welcome your diverse backgrounds and celebrate different perspectives that challenge the status quo. We will never discriminate on the basis of religion, color, gender identity, disability, marital status or any other characteristics protected by law.
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In Summary: Pocus is looking for a Content Marketer who loves creating magical content, is creative, AI savvy, and has a passion for modern go-to-market . This role will play a key role in turning Pocus into the center of conversation for GTM and sales .
En Español: Buscamos un Marketer de Contenidos que le guste crear contenido mágico, es creativo, experto en inteligencia artificial y tiene una pasión por la modernidad del mercado. Estás emocionado tanto para construir el motor de contenidos como para entrar a las malezas ejecutando proyectos de contenido todos los días (ya sea solo, tocando freelancers o herramientas de IA). El contenido ha sido el núcleo vital del movimiento Pocus GTM desde el día 1. Hemos construido con éxito y dominado la categoría de ventas lideradas por productos y ahora estamos en una misión de hacer lo mismo para AI Sales Intelligence. Este papel desempeñará un papel clave en convertir Pocus en el centro de conversación para IA y ventas, el hub indiscutible para aprender sobre todas las cosas modernas GTM. En este rol, usted va a crear contenido de alto impacto que cierra el interés de los operadores de GTM en la aburrida estrategia de negocios, e impulsará la búsqueda de ingresos de nuestros clientes. Crear nuestra marca en el destino para la sabiduría moderna de GTM mezclando estrategia con ejecución práctica (no hay contenido de torre de marfil aquí!) Crea contenidos que no chupan videos virales cortos, herramientas interactivas que vibes codificadas, seminarios webs a las personas que realmente quieren asistir y podcasts. Colaborar con nuestra comunidad de profesionales 4k + GTM, clientes y expertos en temas internos para producir contenido único, convincente y útil. Traducir los conceptos tecnológicos complejos de ventas y características del producto en contenido fácilmente digestible que hace que la gente vaya "santo sh*t, necesito esto" Escale la máquina de contenido con el tiempo aprovechando agencias, freelancers e instrumentos de inteligencia artificial. Profundamente creativo y capaz de usar este superpoder para producir contenido original, provocador de pensamiento y muy sobre la marca a través de múltiples canales. AI pro que puede ir más allá de "Uso ChatGPT algunas veces" estás cómodo con Claude, y puntos bonos si has jugado con AirOps, Tofu, Opus Clip u otras herramientas de vanguardia Distribución-primera mentalidad no sólo crea contenido, piensa en cómo se propaga desde el primer día. Habilidad excepcional para revertir la publicidad de ingeniería aprovechando las redes, tocando influencers, y mucho más. Está lo suficientemente organizada como para manejar tanto estrategia de gran imagen y ejecución sin perder pelotas. Tienes fuertes habilidades de gestión de proyectos que mantienen todo a tiempo. Alta agencia y alta rendimiento barra Usted consigue hacer cosas confiadas y pueden replicar sin una pieza manual del producto. Pocus influye en casi medio billón de pipelines por trimestre para nuestros clientes. Somos confiados por compañías de alto crecimiento como Asana, Monday, Canva y Miro donde Pocus potencia hasta el 50% de su pipeline y elimina más de 10 horas de trabajo por representante a la semana. Pocus tiene cientos de agentes de IA siempre disponibles que realizan el manual y tedioso trabajo de investigación y prospección para que los representantes puedan hacer lo que mejor saben: vender. Con los agentes de Pocus AI que trabajan para ellos, se simplifican los días de repetición. Los representantes reciben alertas cuando ocurren eventos convincentes, los planes de cuenta son generados por AI y los agentes recomiendan llegar con la próxima mejor acción. En Pocus, buscamos personas que sean humildes con una mentalidad de propiedad y un amor por la construcción. Si esto suena como usted, le animamos a aplicar, incluso si sus habilidades no coinciden perfectamente con nuestras descripciones de trabajo (especialmente si está haciendo un cambio de carrera o es increíblemente apasionado por las ventas lideradas por productos).