Ulta Beauty is hiring: Influencer Relations Manager in New York

Overview

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team applies the latest technologies to personalize the buying experience for true beauty enthusiasts—driving love and loyalty through communication, experiences, and innovative ideas. This role focuses on influencer strategy within the Marketing team, collaborating across teams to connect Ulta Beauty’s organic social presence with storytelling across digital platforms, events, affiliate programs, and mailer activations to increase community engagement, strengthen brand loyalty and awareness, and deliver a best-in-class social content experience. The position reports to the Senior Manager of Influencer Strategy and collaborates daily with other marketing team members and cross-functional partners.

Influencer Strategy

Influencer Strategy

• Develop and execute insight-driven influencer strategies (inclusive of paid partnerships, mailers, events, affiliate, owned, paid, etc.) that align with Ulta Beauty’s marketing calendar, business priorities, and brand vision
• Collaborate cross-functionally with Social, Creative, Affiliate, and Integrated Marketing to bring to life always-on, seasonal and brand launch campaigns through robust 360° activation plans
• Lead the UB Collective strategy, including partnership calendars, campaign briefs, masterclasses, and day-to-day relationship management to deliver impactful and authentic experiences
• Lead affiliate strategy for our UB Creates program, ideating and executing against plans to scale and enhance the program in collaboration with our Affiliate team
• Support Sr. Manager in executing against net new long-term partnerships and ambassador programs
• Oversee all aspects of influencer partnerships, including contracts, negotiations, payments, invoicing, and budget management
• Partner with Integrated Marketing, Creative, and Agencies to develop influencer mailer strategies that balance innovation, goals, and budget considerations
• Support branded events and influencer trips from concept through execution—leading strategy, creative ideation, attendee management, and coordination with brand partners when applicable
• Continuously ideate fresh, impactful ways to engage Ulta Beauty’s guests through first-to-market earned and owned social touchpoints
• Demonstrate operational excellence by creating processes when applicable, establishing consistent communication with campaign stakeholders and maintaining an organized tracking system

Analytics & Reporting

• Analyze, review, and report on the performance and effectiveness of influencer campaigns and ongoing content initiatives
• Maintain a deep understanding of EMV (estimated media value), the impact of in-market support and competitive landscape
• Holistically track campaign finances and spend, keeping a pulse on investment levels and ROI per campaign, talent, etc.
• Develop monthly reports and presentations that track, measure, and evaluate performance against established KPIs, providing actionable insights and recommendations

Thought Leadership

• Serve as a strategic thought partner to cross-functional teams, providing expertise and insights that strengthen influencer and social strategies
• Foster a culture of high performance, continuous learning, and positivity, grounded in a commitment to quality and collaboration
• Build and maintain authentic relationships with key influencer partners, talent managers, and agencies
• Monitor the competitive landscape and community platforms to identify emerging trends, opportunities, and best practices
• Stay ahead of social and influencer marketing trends, tracking innovative approaches and competitive activity to inform future strategy and ensure Ulta Beauty remains an industry leader

You\'ll Accomplish This By

• Bachelor\'s degree, 5-6 years of influencer marketing or social/digital media experience; beauty industry experience preferred
• Beauty enthusiast with strong commercial awareness of the beauty industry
• Strategic thinker who can build creator-led strategies rooted in insights
• Adept in content storytelling, intuitively understanding what the audience needs to know and how they want to consume it through creators/partners
• Both creative and data-driven mindset, understanding of influencer analytic tools (Tribe Dynamics) and how to apply learnings and establish insights
• Ability to independently lead campaigns with strong project management skills and work cross-functionally to meet project deadlines
• Excellent communicator who is solution-oriented, with an ability to use both data and intuition to inform decisions
• Ability to lead and develop direct reports, experience managing and working with cross-functional teams
• Positive attitude, a thirst for knowledge, and an excitement for delivering a best-in-class consumer engagement experience for the Ulta Beauty guest

Disclaimer – The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

#LI-CO1
#remote

About Ulta Beauty

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skincare, hair care products and salon services. We offer more than 25,000 products from approximately 500 brands across categories and price points, including Ulta Beauty’s own private label. We also offer a full-service salon in every store.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with applicable state and local laws.