starpower - Director, Digital & Influencer Strategy Job at Real Chemistry in New

Water Street - New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human‑centred creativity, and AI‑driven insights, fostering a unique environment where innovation thrives and our people are impact‑obsessed.

#LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues.

About starpower

starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative. The starpower team creates effective pop‑culture partnerships by aligning industry‑leading strategies with our unique network.

What You’ll Do

• Support the development and execution of influencer marketing strategy and offerings across a diverse portfolio of brands and industries.
• Drive best practices, measurement frameworks, and ROI benchmarks to ensure influencer activations deliver meaningful business results.
• Partner closely with account leads to integrate Digital Innovation Center of Excellence (DICE) offerings into workstreams and larger, integrated campaigns.
• Mentor a growing Strategy team, embedding influencer expertise at the core of their development and elevating starpower’s strategic capabilities.
• Lead the development and execution of data‑driven influencer marketing strategies for starpower clients.
• Advise starpower account teams on day‑to‑day influencer and celebrity campaigns from vetting, contracting to content briefing, partner deliverables and reporting.
• Contribute to larger integrated marketing campaigns by counseling leads on influencer activation strategy to enhance relevance and impact.
• Lead paid strategy development for influencer activation.
• Identify opportunities for experiential and real‑world activations/events that deepen influencer engagement or generate content for clients.

Cross‑Functional Collaboration

• Partner with account leads and DICE leads to ensure influencer workstreams are integrated and seamless.
• Collaborate with starpower partners including talent agencies, managers, and influencer (and social) platforms to cultivate deeper relationships.
• Manage expectations with DICE senior leadership; present results, roadmap and strategic recommendations.

Measurement & Insights

• Establish campaign KPIs and benchmarks; manage report template optimization based on performance and platform updates.
• Analyze client results to inform recommendations for optimization and future campaigns.
• Support the rollout of dashboards and frameworks to bring transparency and consistency to influencer performance reporting for starpower clients.
• Mentor and guide high‑performing DCOE team members on influencer best practices, campaign execution, and client management.
• Stay current on emerging platforms, trends, best practices as well as FTC and SAG guidelines/requirements and assigned client standards.
• Develop and manage trend reporting and share across starpower internally and with clients.
• Facilitate training and internal education of influencer best practices and efficient ways of working.

Who’ll Love This Job

• You’re intuitive and anticipate client needs.
• You’re a proactive problem‑solver who thrives with minimal oversight.
• You’re flexible and know how to keep momentum.
• You’re passionate about pop culture and entertainment.

What You Should Have

• 8+ years of client service and talent procurement experience.
• Proven track record in influencer marketing, including strategy, measurement, and integration.
• Deep understanding of pop culture and entertainment trends.
• Strong relationships with talent agencies, managers, and publicists.
• Experience negotiating talent deals and managing campaign budgets.
• Familiarity with FTC guidelines and SAG requirements.
• Strong written and verbal communication skills, including deck creation and client presentations.

Pay Range

$95,000 - $150,000

Equal Opportunity Employer

Real Chemistry is an Equal Opportunity employer. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, marital status, or any other characteristic protected by federal, state, or local employment discrimination laws. If you require accommodations throughout the interview process, please let your recruiter know.