BoF Careers is hiring: Gap Inc. Senior Manager, Influencer Marketing & Advocacy

Gap Inc. Senior Manager, Influencer Marketing & Advocacy

1 month ago—be among the first 25 applicants.

About Gap Inc.

The Gap brand family includes Old Navy, Gap, Banana Republic, Athleta, and a commitment to bringing style to everyone. With a focus on quality, sustainability, and community, we aim to make fashion accessible and inspiring.

About the Role

The senior manager leads influencer, affiliate, and advocacy strategies across multiple brands, transforming creator relationships into cultural impact and revenue.

What You’ll Do

• Build and own creator affiliate and advocacy strategies across Gap Inc. brands.
• Drive planning, execution, and optimisation of affiliate and advocacy initiatives for cultural relevance and ROI.
• Build community and relationships with creators and advocates that build brand love and loyalty.
• Track trend changes and bring fresh ideas, styles, and formats.
• Collaborate cross‑functionally with marketing, social, performance, legal, tech, and product fulfillment teams.
• Measure, forecast, report and optimise all influence and affiliate efforts.
• Coach and develop team members.

Who You Are

• 6‑8 years of marketing experience, 4‑5 years in social/influencer marketing.
• Track record of leading a team and managing individual contributors.
• Excellent communication and relationship‑building skills.
• Deep understanding of creative partnership models and affiliate platforms.
• Demonstrated results in awareness and conversion campaigns.
• Strong analytical skills and data‑driven optimisation.
• Thrives in a matrixed, fast‑moving environment.
• Entrepreneurial mindset with ability to turn ambiguity into action.

Preferred Experience

• Experience in retail, fashion, or lifestyle brands.
• Familiarity with creator management platforms such as CreatorIQ.
• Experience with affiliate platforms like LTK or ShopMy.

Location

Position can be based in New York City or Los Angeles.

Benefits

• Merchandise discount (50% off regular-price items).
• Competitive PTO and paid volunteer time.
• 401(k) with company match up to 4%.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more benefits on our website.

Equal‑Opportunity Statement

Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and we make all employment decisions without regard to any protected status.

Salary Range

$144,200 – $191,100 USD.