Genesis Lifestyle Medicine is hiring: Marketing Director in Frisco

Direct message the job poster from Genesis Lifestyle Medicine

Director of Marketing / Marketing Coordinator

Reports to: VP of Operations (Interim) / Chief Marketing Officer / Executive Leadership Team

Supervisory: This position has no direct supervisory responsibilities

Position Overview

Genesis Lifestyle Medicine, a national leader in medical weight loss, hormone therapy, and aesthetics, is seeking a driven, strategic Director of Marketing. This role will coordinate day-to-day marketing activities while planning and executing scalable strategies for a growing network of clinics. This is a hands-on position for someone who thrives on both big-picture strategy and tactical execution. You’ll leverage your multi-unit healthcare marketing expertise to drive brand growth, patient acquisition, and practice-wide excellence.

Education and Experience

• College degree preferred, especially with a business, sales, or marketing emphasis
• A minimum of 5 years’ marketing management experience in a multi-unit, medical aesthetics, or clinic-based business

Technical Acumen

• Experienced with marketing design/project tools (Photoshop, Illustrator, QuarkXpress, etc.) and content management systems (CMS)
• Mastery of digital advertising platforms such as Google Ads and Meta Ads
• Familiar with SEO best practices, CRM/marketing automation tools, and analytics dashboards
• Detail-oriented, with a passion for accuracy and thoroughness
• Patient service focus; responsive, empathetic, and improvement-oriented
• Strong interpersonal skills: active listening, open-mindedness, conflict resolution, and confidentiality
• Team player with leadership skills; fosters collaboration and positive morale
• Quality-driven and analytical, always seeking opportunities for improvement
• Strategic thinker with a growth mindset, able to develop scalable systems and support business expansion
• Excellent planning, time management, and organizational skills
• Innovative, adaptable, and resourceful

Strategic Responsibilities

• Centralized strategy & systems: Develop scalable campaigns and processes adaptable to every Genesis location; centralize brand standards while enabling local execution
• Performance tracking & reporting: Build and manage real-time dashboards for KPIs, cost-per-lead (CPL), ROI, and conversion rates across all clinics; use data to optimize and inform decisions
• Multi-location SEO & local search: Own the creation of location-specific landing pages and optimize each clinic’s Google Business Profile to ensure top visibility in local searches
• Marketing automation & CRM: Oversee a centralized CRM to manage leads, automate appointment reminders, and nurture patient relationships practice-wide

Day-to-Day Duties

• Brand management: Enforce a consistent brand voice, messaging, and visual identity across all marketing channels and locations
• Digital advertising: Lead targeted PPC and paid social campaigns: Google Ads and Meta, for both broad awareness and location-specific lead generation
• Content strategy: Oversee content for websites, blogs, and social media; implement a unified content strategy that highlights treatments, patient stories, and education, but allows for local customization
• Email & SMS marketing: Design and execute retention and engagement campaigns via email newsletters and SMS, including offers, announcements, and educational content
• Event & promotion planning: Coordinate special events (e.g., open houses, webinars) at the regional or local level, collaborating with team members for seamless execution
• Staff management & collaboration: Lead marketing initiatives (internal or agency); work closely with clinic teams to create a high-quality, cohesive patient facing content
• Develop and track the marketing plan and budget
• Manage and distribute promotional materials
• Maintain patient tracking systems, testimonials, and survey programs
• Facilitate weekly team meetings and regular check-ins with leadership
• Ensure integrated messaging and cohesive multi-channel communications
• Maintain marketing materials inventory and assist with internal/external communications

Required Skills and Experience

• Significant healthcare or multi-location marketing management experience
• Demonstrated technical expertise with digital advertising, SEO, CMS, CRM, and analytics tools
• Strong leadership skills; able to coordinate teams and multiple stakeholders in a fast-paced environment
• Growth mindset, with a drive to create scalable marketing systems supporting aggressive business growth

Genesis Lifestyle Medicine is committed to delivering unmatched patient care and results-driven wellness innovation.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Medical Practices