STUN Agency

STUN Agency is hiring: Social Media Manager in Baton Rouge

STUN Agency, Baton Rouge, LA, United States, 70873

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Location: Baton Rouge, LA | Salary: $75,000 - $90,000 | Updated: 1 week ago

Responsibilities:

Serve as the primary point of contact for 4-6 agency social media clients, manage relationships, expectations, and project timelines.
Develop comprehensive social media strategies aligned with clients' marketing goals, brand voice, and target audience.
Schedule and publish content for brand accounts in a variety of formats, including light copywriting for content and captions.
Create content calendars, ensuring consistency, creativity, and alignment with brand identity across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.).
Plan and execute paid social media campaigns, including ad budget management, performance tracking, and optimization for ROI.
Engage with clients' online communities through timely message responses and comments.
Work with the Social Media Director to set campaign objectives, key performance indicators (KPIs), and content strategies.
Collaborate with Social Media Coordinators and Graphic Designers on projects for client accounts to ensure a cohesive approach to content planning, development, and execution.
Collaborate with designers and other creative professionals to produce visually appealing and engaging social media content, including images, videos, GIFs, and other multimedia formats.
Manage live content creation for events, promotions, and brand activations.
Consult with clients for additional content or assets.
Work with influencers and third‑party agencies as necessary.

Analytics & Reporting:

Analyze social media metrics and provide actionable insights to clients and internal stakeholders.
Create comprehensive monthly reports highlighting campaign performance, audience engagement, and areas of opportunity.
Utilize social listening tools to track trends, sentiment, and brand reputation.
Review timesheets and project budgets monthly.
Collaborate with the Social Media Director, Coordinators, and other departments to build reports.
Assign and delegate tasks to Social Media Coordinators, ensuring on‑time project completion and quality standards.
Provide feedback and support to Social Media Coordinators for a collaborative and creative team environment.
Contribute to recruitment and hiring processes for new Social Media Coordinators.

Industry & Trend Awareness:

Stay informed on the latest social media trends, tools, and best practices to keep clients ahead of the curve.
Explore new platforms and features to continuously innovate and improve client strategies.
Make data‑driven recommendations to enhance engagement, reach, and overall campaign effectiveness.

Qualifications:

Proven experience (1‑3 years) as a Social Media Manager or similar role, preferably in an agency setting.
Strong understanding of social media platforms, paid advertising, and digital marketing.
Demonstrated experience in managing client accounts, creating social media strategies, and executing campaigns.
Proficiency with social media management tools and ad platforms.
Experience with social media analytics tools to track performance and optimize campaigns.
Exceptional communication, copywriting, and storytelling skills.
Strong leadership abilities, with experience guiding and mentoring junior team members.
Excellent organizational skills, with the ability to manage multiple projects and deadlines.
Creative thinker with a passion for social media and marketing.
Bachelor’s degree in Marketing, Communications, or related field is preferred but not required.
Position based in the Mid‑City Baton Rouge office.

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