Director: TV Partnerships & Strategy Job at PurpleLab in Wayne
PurpleLab, Wayne, PA, United States, 19087
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PurpleLab is seeking a highly motivated and experienced Business Development Executive to help drive strategic partnerships within the rapidly evolving TV AdTech ecosystem. This role is ideal for a forward-thinking, results-driven professional with deep adtech and TV industry knowledge, strong relationship-building skills, and a passion for advancing healthcare specific programmatic, data-driven, TV advertising solutions.
As a key member of our business development team, you will be responsible for identifying, negotiating, and managing partnerships with key stakeholders across the TV advertising landscape, including demand-side platforms (DSPs), supply-side platforms (SSPs), measurement providers, identity partners, MVPDs, CTV partners, linear aggregators and TV networks. Your expertise in the convergent TV and streaming (CTV/OTT) ecosystem will help expand our market presence, enhance monetization opportunities, and strengthen our AdTech integrations.
Role details
- Seniority level: Director
- Employment type: Full-time
- Job function: Business Development and Sales
- Industries: Software Development
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