Paid Media Manager Job at Honest Abe Roofing in Terre Haute

Benefits:

• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development

Position SummaryWe are a nationally recognized homeservices brand seeking an inhouse Paid Media Manager to execute and optimize highimpact acquisition programs across a multilocation franchise network. You will manage daytoday performance on Google (Search/Performance Max), Google Local Services Ads (LSA), and Meta, translating playbooks and strategy into consistent marketlevel results. The ideal candidate brings handson expertise, strong QA discipline, and a builder's mindset to help formalize processes, documentation, and automations as we scale.

Essential Duties & Responsibilities

• Campaign Execution & Optimization: Build, launch, and optimize Google Search/PMax, LSA, and Meta campaigns to qualifiedlead and revenue targets; manage negatives, audiences, creative rotation, and valuebased bidding (tCPA/tROAS).
• LSA Operations: Own verification, category setup, coverage mapping, reviewvelocity coordination, dispute/credit workflows, and budget pacing at the market level.
• Tracking & QA: Implement and validate GA4/GTM tags, Enhanced Conversions, Meta CAPI, call tracking, and offline event uploads from CRM; maintain naming conventions and governance.
• Testing & Insights: Run structured A/B tests (offers, hooks, audiences, bidding); document hypotheses, outcomes, and next steps. Produce concise weekly insights and recommendations.
• Creative & CRO Support: Draft ad copy and briefs; collaborate with design/video; manage landing page updates.
• Budget Pacing & Forecasting: Monitor daily pacing within ±5%; adjust bids/budgets by market, surface risks, and recommend reallocations.
• Storm Surge Protocols: Execute pre/during/post storm playbooks (copy/geos/budgets); support afterhours monitoring during severe weather windows.
• SpeedtoLead & Call Quality: Track connect, book, and show rates; coordinate with call center and reputation teams to improve outcomes; flag spam/lowintent patterns.
• Documentation: Keep SOPs, checklists, and asset inventories up to date; contribute to a repeatable multimarket operating system.

Minimum Qualifications

• 3-6+ years managing handson paid media for lead generation (homeservices/franchise preferred).
• Proven wins improving qualified lead volume and CPL via Search/PMax, LSA, and Meta.
• Working fluency in GA4, GTM, Enhanced Conversions, Meta CAPI, call tracking, and offline event ingestion from CRM; comfortable with deduplication basics.
• Strong account hygiene: label/naming discipline, query sculpting, audience frameworks, and test design.
• Excellent copywriting for ads and clear communication of insights; organized, reliable, and detailobsessed.
• BA/BS or equivalent practical experience.

Preferred Qualifications

• Experience with Bing/Nextdoor/YouTube/Waze and light programmatic/CTV coordination.
• Exposure to simple automations (Google Ads scripts, Apps Script, or Python) for pacing/alerts/QA.
• Familiarity with reputation platforms (e.g., Birdeye) and their impact on LSA performance.

Tools & Platforms

• Ads: Google Ads, Meta Ads, Google LSA (plus Bing/Nextdoor/YouTube/Waze as needed)
• Data & Tracking: GA4, GTM, Looker Studio, Enhanced Conversions, Meta CAPI, Offline Events
• Attribution & CX: CallRail (or similar), CRM (AbeConnect or similar), Birdeye (or similar)
• Ops: Asana, Google Chat, Google Workspace, Zapier

Compensation: $65,000.00 - $85,000.00 per year

Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. It is our goal to bring a customer service focus to the roofing industry. We are aware that we are providing a very important and necessary service to many homes, so we work incredibly hard to provide the best possible roofing at the most competitive pricing. All of our customers are very important to us, and we want to give them a perfect roof to protect their home and keep them comfortable.

Our Mission is to be the world's most professional and respected roofing company. We do this by creating a culture that supports our team members so they can provide superior customer service. Join the world's most professional and respected roofing company!

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.