GoFundMe is hiring: Product Marketing Manager, Branded Content in San Francisco

Want to help us help others? GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. The GoFundMe team is searching for our next Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing product initiatives across our platform. They will be instrumental in shaping compelling product narratives, crafting rigorous GTM strategies, and mobilizing cross-functional teams to drive measurable outcomes across the product lifecycle. You’ll be expected to operate with a high degree of independence, manage ambiguity with clarity, and lead initiatives that impact both team and company-wide goals. There will be an in-office requirement of 2-3x a week. Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth. Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights. Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use. Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance. Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action. Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach. 8–12+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives. ~ A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns. ~ Excellent project management, communication, and stakeholder engagement skills. ~ Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration. Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being. Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow. Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups. Community Engagement : Make a difference through our volunteering and Gives Back programs. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status. The total annual salary for this full-time position is $183,000 - $275,000 + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.Global Data Privacy Notice for Job Candidates and Applicants: Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. For recent company news and announcements, visit our Newsroom. We’ll collect information to evaluate your application. Please use the standard application form to submit your materials. GoFundMe is where we help people help each other. Help comes in many different shapes and sizes, and so we aim to hire a team who reflects the diverse backgrounds, experiences, lifestyles and values of the people who come to the platform every day. Both of these sections are optional, and kept confidential. I have a physical disability Select... 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