Head of Awareness Marketing Job at Deepgram, Inc. in San Francisco

Deepgram is the leading voice AI platform for developers building speech-to-text (STT), text-to-speech (TTS) and full speech-to-speech (STS) offerings. 200,000+ developers build with Deepgram’s voice-native foundational models – accessed through APIs or as self-managed software – due to our unmatched accuracy, latency and pricing. Customers include software companies building voice products, co-sell partners working with large enterprises, and enterprises solving internal voice AI use cases. The company ended 2024 cash-flow positive with 400+ enterprise customers, 3.3x annual usage growth across the past 4 years, over 50,000 years of audio processed and over 1 trillion words transcribed. At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Now that we have over 1,000 paying customers and are growing over 100%, we are looking for an awareness marketing leader to put Deepgram on the map! If you are a modern, AI-forward brand and awareness leader—versatile in all aspects of driving awareness, including social media, PR, AR, influencers, video, digital and print advertising (yes, we will be buying highway billboards)—you may be the perfect candidate to join our team. You’ll architect and execute the integrated awareness engine that drives Deepgram’s next phase of growth — spanning PR, content, social, and iconic brand moments. PR / Influencer Marketing Build and maintain strong relationships with media, analysts, and key influencers Manage PR agencies and press opportunities to secure top-tier coverage Digital and Print Advertising Own awareness advertising campaigns across digital, podcast, OOH, and print Collaborate with growth marketing on integrated campaign planning Drive creative development for high-impact brand moments Set the awareness strategy for Deepgram’s social channels to amplify our voice and reach Create and curate compelling content that engages the AI and developer ecosystems Establish KPIs and grow our audience, influence, and engagement across platforms Brand Refine and scale Deepgram’s brand positioning and identity across all channels Ensure consistent brand execution across product, web, content, campaigns, and comms Partner with design and web teams to evolve our visual identity and tone Video Lead the strategy and execution for brand-forward video storytelling Partner with creative and product marketing teams to develop thought leadership and brand narrative content Significant elevation of Deepgram brand recognition across the voice AI and enterprise ecosystems Measurable increase in perception of Deepgram as a modern, AI-forward brand Creation and placement of standout digital and print ads that build lasting brand equity 7+ years across brand and awareness functions, including social, PR, AR, influencers, video, and advertising ~ Proven track record of building B2B brands and driving measurable awareness ~ Social media fluency, especially in developer- and AI-centric communities, paired with a strong following within key social media ecosystems ~ Outstanding storyteller with a strong visual and narrative sensibility ~ Track record of leading disruptive brand campaigns that challenged convention and broke through crowded markets ~ Creative risk-taker who thrives on building new playbooks, not repeating old ones ~ High energy, high motivation, high intelligence, high curiosity. In it for the love of the game. Experience marketing to developers or in a technical B2B company Experience working closely with founders or executive teams to drive brand narrative Our tech advantage is end-to-end deep learning, but our strength lies in our diversity of people, ideas, and experiences that allow our company to create amazing STT products for people who are true innovators in the field. We believe every voice should be heard—and understood—from our transcriptions to our customers to our employees. If youre looking to work on cutting-edge technology and make a significant impact in the AI industry, wed love to hear from you! We put our customers first, grow together and move quickly. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.