Social Media Manager Job at Kelaca in Durham

Kelaca is looking for a Social Media Manager for our client partner in Durham, NC to help them reach their ambitious growth goals. They’re looking for a creative, fearless, and highly organized Social Media Manager to lead the Company’s organic presence across Instagram and TikTok. You’ll be a hands-on content producer and strategist who thrives on jumping into trends, building community, and turning scrolls into superfans. This role is ideal for someone who’s just as comfortable filming short-form content as they are managing a content calendar or engaging in comment threads. You’ll collaborate across teams (marketing, ecommerce, CX) to ensure a unified and compelling brand presence that supports retention, brand loyalty, and acquisition. What You’ll Do : Support the creative team during ad shoots—helping with prep, organization, and execution to ensure smooth production Maintain a flexible schedule to accommodate spontaneous opportunities—such as late-night shoots or last-minute travel (e.g., NYC trips for content capture) Be regularly in front of the camera, contributing to both organic social content and performance ad campaigns alongside the creative team Develop and execute a social media content strategy across Instagram, TikTok, and other emerging platforms Create and edit high-performing organic content—from daily TikToks to IG Reels, story graphics, memes, and UGC compilations Own the content calendar, balancing product drops, brand moments, and reactive content tied to trends and cultural moments Monitor comments and DMs, escalating customer issues and ensuring the Company’s voice shows up consistently Partner with Customer Experience to translate social feedback into actionable insights and improve retention Collaborate with eCommerce and Marketing to align messaging around promotions, launches, and evergreen campaigns Track key KPIs (engagement, growth, content performance) and optimize based on weekly learnings Who You Are : 2–4+ years of experience running social for a DTC or CPG brand Strong creator instincts with a bias toward video-first content (TikTok, Reels, Shorts) Able to self-produce short-form video and graphics (using CapCut, InShot, Canva, or similar tools) Comfortable with rapid iteration, creative risk-taking, and wearing many hats Strong communicator with excellent writing and visual storytelling chops Organized and data-literate—you understand how social ladders up to performance A culture sponge who stays tapped into internet trends and platform updates Bonus If You Have : Experience working with a CX team to improve sentiment and support responses Familiarity with light paid social boosting A love of testing and iterating based on real-time engagement metrics Experience working in a fast-paced, direct-to-consumer eCommerce environment NO THIRD PARTIES. Job Type: Full-time Hours of Work: Monday-Friday; 8am-5pm FLSA Exemption Status: Exempt Apply to Kelaca today so we can schedule a conversation with you to further discuss this exciting opportunity. Kelaca is an Equal Opportunity Employer and does not discriminate in employment based on: age, disability, national origin, race, color, religion, protected veteran status, genetic information, gender, sex, gender identity, sexual orientation, pregnancy, or other non-merit factor. #J-18808-Ljbffr