About Asc Advisors Llc
Marketing & Community Engagement Manager
About Asc Advisors Llc, Columbia, Maryland, United States, 21046
About RAE Aesthetic
RAE Aesthetic is a premier, physician-led med spa dedicated to helping women look and feel their best through aesthetic and wellness services. We blend clinical excellence with a refined, luxury brand experience that empowers confidence from within. We’re seeking a Marketing & Community Engagement Manager who will own the brand voice across all platforms — driving strategy, creative execution, and authentic community connection through social media, events, partnerships, and storytelling. Role Overview
This role is ideal for a creative strategist with strong social media expertise who thrives at the intersection of digital marketing, brand identity, and local engagement. You will lead all marketing and community initiatives — from high-impact social content to experiential events — that elevate RAE’s brand presence and grow our loyal patient base. Key Responsibilities
Brand Strategy & Creative Direction
Maintain and evolve a consistent luxury brand identity across all marketing channels. Lead creative direction for campaigns, photography, video, and branded content. Collaborate with leadership to refine long-term brand positioning and voice. Oversee visual storytelling for digital and in-clinic materials (ads, brochures, event collateral, etc.). Social Media Management & Content Creation
Develop and execute a comprehensive social media strategy across Instagram, Facebook, TikTok, and emerging platforms. Create and oversee daily and weekly content calendars (including graphics, reels, stories, before/after posts, testimonials, and educational content). Optimize platform performance using analytics (reach, engagement, conversions). Write engaging captions and calls to action that reflect the RAE brand tone. Partner with providers and team members to feature authentic content that highlights patient experience, team culture, and new services. Manage influencer and brand ambassador collaborations, including outreach, contract negotiation, and performance tracking. Stay current with trends in aesthetics, beauty, and wellness marketing; experiment with new features and formats. Community Engagement & Events
Plan and execute local community events, patient appreciation nights, and sponsorships to increase brand visibility and loyalty. Represent RAE Aesthetic as a confident brand ambassador at public and partner events. Build and maintain relationships with community leaders, local businesses, and wellness partners. Partnership & Influencer Development
Identify and cultivate strategic partnerships with complementary businesses (salons, fitness studios, boutiques, etc.). Develop co-branded campaigns and cross-promotions that expand reach and drive conversions. Manage influencer and micro-influencer collaborations; measure impact on brand awareness and engagement. Marketing Campaigns & Analytics
Launch and optimize multi-channel campaigns (social, Google Ads, email, print). Track key metrics (reach, engagement, conversions, event ROI) and create leadership reports with actionable insights. Use data to refine future marketing strategies and improve efficiency. Manage CRM campaigns to track leads, bookings, and client engagement. Qualifications
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). 3+ years of experience in marketing, brand management, or social media strategy. Proven ability to grow brand presence and community engagement through creative digital content and events. Experience managing Instagram, TikTok, and Meta Ads, including budget optimization and analytics. Proficiency with design tools (Canva, Adobe Suite, or similar). Excellent written and verbal communication skills. Strong project management, organization, and multitasking abilities. Comfortable representing a high-end brand at live events. Flexible schedule — some evenings/weekends for events or campaigns. Preferred Skills & Experience
Experience in luxury, aesthetics, beauty, or wellness industries. Understanding of med-spa services and compliance around patient imagery and marketing. Familiarity with Aesthetic Record (AR) or other CRM/marketing platforms. Established influencer relationships or demonstrated success building brand ambassador programs. Strong creative eye for design, photo/video direction, and brand cohesion. Balance of creative intuition and data-driven decision-making.
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RAE Aesthetic is a premier, physician-led med spa dedicated to helping women look and feel their best through aesthetic and wellness services. We blend clinical excellence with a refined, luxury brand experience that empowers confidence from within. We’re seeking a Marketing & Community Engagement Manager who will own the brand voice across all platforms — driving strategy, creative execution, and authentic community connection through social media, events, partnerships, and storytelling. Role Overview
This role is ideal for a creative strategist with strong social media expertise who thrives at the intersection of digital marketing, brand identity, and local engagement. You will lead all marketing and community initiatives — from high-impact social content to experiential events — that elevate RAE’s brand presence and grow our loyal patient base. Key Responsibilities
Brand Strategy & Creative Direction
Maintain and evolve a consistent luxury brand identity across all marketing channels. Lead creative direction for campaigns, photography, video, and branded content. Collaborate with leadership to refine long-term brand positioning and voice. Oversee visual storytelling for digital and in-clinic materials (ads, brochures, event collateral, etc.). Social Media Management & Content Creation
Develop and execute a comprehensive social media strategy across Instagram, Facebook, TikTok, and emerging platforms. Create and oversee daily and weekly content calendars (including graphics, reels, stories, before/after posts, testimonials, and educational content). Optimize platform performance using analytics (reach, engagement, conversions). Write engaging captions and calls to action that reflect the RAE brand tone. Partner with providers and team members to feature authentic content that highlights patient experience, team culture, and new services. Manage influencer and brand ambassador collaborations, including outreach, contract negotiation, and performance tracking. Stay current with trends in aesthetics, beauty, and wellness marketing; experiment with new features and formats. Community Engagement & Events
Plan and execute local community events, patient appreciation nights, and sponsorships to increase brand visibility and loyalty. Represent RAE Aesthetic as a confident brand ambassador at public and partner events. Build and maintain relationships with community leaders, local businesses, and wellness partners. Partnership & Influencer Development
Identify and cultivate strategic partnerships with complementary businesses (salons, fitness studios, boutiques, etc.). Develop co-branded campaigns and cross-promotions that expand reach and drive conversions. Manage influencer and micro-influencer collaborations; measure impact on brand awareness and engagement. Marketing Campaigns & Analytics
Launch and optimize multi-channel campaigns (social, Google Ads, email, print). Track key metrics (reach, engagement, conversions, event ROI) and create leadership reports with actionable insights. Use data to refine future marketing strategies and improve efficiency. Manage CRM campaigns to track leads, bookings, and client engagement. Qualifications
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). 3+ years of experience in marketing, brand management, or social media strategy. Proven ability to grow brand presence and community engagement through creative digital content and events. Experience managing Instagram, TikTok, and Meta Ads, including budget optimization and analytics. Proficiency with design tools (Canva, Adobe Suite, or similar). Excellent written and verbal communication skills. Strong project management, organization, and multitasking abilities. Comfortable representing a high-end brand at live events. Flexible schedule — some evenings/weekends for events or campaigns. Preferred Skills & Experience
Experience in luxury, aesthetics, beauty, or wellness industries. Understanding of med-spa services and compliance around patient imagery and marketing. Familiarity with Aesthetic Record (AR) or other CRM/marketing platforms. Established influencer relationships or demonstrated success building brand ambassador programs. Strong creative eye for design, photo/video direction, and brand cohesion. Balance of creative intuition and data-driven decision-making.
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